1. Gillette Brand Extension
Mac 3 Turbo Sensitive
“The Best a Man Can Get”
Ankit Tomar| PGP30069

2. Market Overview
• Male razors and blades
is the largest segment of
the male toiletries market
in India, accounting for
62.8% of the market’s
total value.
• The Male shaving
preparations segment
accounts for a further
28.3% of the market

4. • The Indian male toiletries market grew by
6.3% in 2013 to reach a value of $236.9
million.
• Procter & Gamble Company, The leading
player in the Indian male toiletries market,
generating a 40.2% share of the market’s
value
• Market consumption volume increased
with a CAGR of 5.2% between 2009 and
2013

6. P&G Portfolio Gillette Portfolio

7. P&G Growth Rate

8. Major Competitor

9. 4P’S Analysis4P’S Analysis

11. • Focus on brand values, innovation and cutting
edge technology
• Combines sophisticated shaving
technologies that gives a close, comfortable
shave.
• PowerGlide Smoothness
• Pivoting Precision
• Ultimate Sensitivity
PRODUCTPRODUCT

12. • Gillette Mach3 uses
Perceived Value
Pricing model
• The price range of
Gillette Mach3 is
between Rs. 125 to Rs.
400.
PRICEPRICE

13. • Gillette brand has high recognition rate
• Massive influence, recall and salience—
reminder advertising
• Successful MACH3 launch campaigns
• Strong and sustained advertisement all
through out
PROMOTIONPROMOTION

14. PLACEPLACE
• Gillette uses Hub and Spoke
method of distribution.
• 20 hub cities and spokes are Tier 2
and Tier 3 cities have been covered
in India.
• Also, the distribution channel of
P&G is being used.

15.  Point of Parity
• Clean Shave
• Easily Available
• Similar diversity in product line
 Point of Difference
• Unique Design and Innovation
• More for more
• Vast Consumer
• Sustainable competitive advantage
POSITIONINGPOSITIONING