The document analyzes survey results from an online survey conducted through SurveyMonkey and a paper-based survey to understand target audiences and their preferences. Some key findings are that respondents aged 16-20 were the majority for both surveys, but those over 20 preferred the paper survey. More males than females responded online. While comedy was the overall favorite genre, someone did indicate social realism as their favorite for the online survey, suggesting there is an audience for niche genres online.

1. Target Audience
Research
Sam
Ivermee

2. 1. How old are you?
Age - www.surveymonkey.com Age - Paper Base
0-15 0-15
16-20 16-20
21-25 21-25
26-30 26-30
31-40 31-40
41-50 41-50
51-60 51-60
61-70 61-70
70+ 70+
Age - (www.surveymonkey.com and Paper)
If you compare the results from the online survey and the paper
based survey then you can see that both showed that people
aged 16-20 where the majority and that people aged 20+ to
answer used paper based. This could suggest then that the people 0-15
16-20
over the age of 20 prefer to use paper base rather than the 21-25
internet. However I did approach people to answer my online 26-30
31-40
survey via my own social media accounts. This could the reason 41-50
the majority of my results came from people my age. 51-60
61-70
70+

3. 2. What's your Gender?
Gender - www.surveymonkey.com
If you look at these results you’ll see that more
males answered online compared to girls. From Female
this you could concluded the boys unlike girls
prefer to complete tasks online. This point can
Gender
People
then be backed up from the results of my paper
based surveys that showed more girls answered Male
the paper survey.
0 1 2 3 4 5 6 7 8 9
Number Of People
Gender - Paper Gender - Paper and www.surveymonkey.com
Female Female
Gender
Gender
People People
Male
Male
0 1 2 3 4 5 6 7
8.4 8.6 8.8 9 9.2 9.4 9.6 9.8 10 10.2
Number Of People
Number Of People

4. Do people understand the term?
Do you understand the term Social Realism? - Paper Do you understand the term Social Realism? - www.surveymonkey.com
3.5 12
3
10
2.5
Number Of People
8
Number Of People
2
People 6 People
1.5
4
1
0.5 2
0 0
Yes No Not Sure Yes No Not Sure
Response Responce
Do you understand the term Social Realism? - Paper & www.surveymonkey.com
12
As you can see from the research the majority of people
10 understand the term social realism overall. However
8
when you look at the paper and interactive surveys
separately you can see that the people who filled in the
6 People
survey online understood the term. This could be more
4
evidence to suggest that this film genre is more
successful with online audiences.
2
0
Yes No Not Sure

5. What's The Favourite GENRE
Favourite Genre - www.surveymonkey.com
The response from this shows that across
both mediums comedy was clearly the
Horror favourite genre. However someone did
answer that social realism was there
Comedy
Thriller
favourite genre. This tells me that although
Romance
War
the market is niche it does exists.
Faviorite Genre - Paper
Favourite Genre - Paper and www.surveymonkey.com & Paper
Romantic Comedy
Comedy
Romantic Comedy
Social Realism
Comedy
Musical
Social Realism Action Adventure
Musical Horror
Action/Adventure Thriller
Romance
War