from pndc college

1. PUBLICNIGHTDEGREECOLLEGE TATA NANO BY -: NEETU - 01 ABID-O3 PRAVIN - 05 VIVEK - 07 JASON - 09 KAVITA - 12

3. VISION To develop TATA into a world class Indian car brand for innovative and superior value vehicles

5. Idea Generation Of Nano “I saw families ridding around on scooters with kids standing up and mother carrying a baby and sitting Pillion and decided to do something about . It started as an quest for an affordable transportation solutions.” . Source – Business Standard

6. A Promise is A Promise – Ratan Tata TATA’s NANO Why Nano ?

7. SWOT Analysis

8. Price Mileage Style Brand Name First Innovation Strengths Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur Weakness

9. Strategy Time honored International strategy Effectively used parliamentary politics as business strategy Politics shaping Nano’s future Earlier less reliance on states

10. Location of Manufacturing Plant TML intending to set manufacturing plant Considered locating plants in various states Accurate understanding of :– Political interests Compulsion of State Government

13. Tata enjoying the most of incentives!!! A comprehensive package of incentives Electricity Clause – Electricity at Rs.3kwh Loan Repayment – Loan with interest repayable in annual installments Lease rental

14. Political Battlefield

15. Land Controversy Acquired Land Compensation Misunderstanding Admitted Mistake

19. Damages to the Public property

20. Losses beared

24. Benefits to Loan of Rs 9,570 crores THE DEALRs 2,900 cr for Nano plantRs 6,670 cr for Infrastructure developmentRepayment of Rs 9,570 cr loan @ 0.1% over 20 years

25. THE SWEETNERS 100% exemption on electricity duty Concessional power tariff 1,100 acre land comes cheap No stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments

26. Thank You