SlideShare a Scribd company logo

Digital in 2018 in The Caribbean Part 1 - West

•
•
We Are Social
We Are Social

All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in The Caribbean in 2018.

Internet
1 of 216
Download to read offline
DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1:WEST
2
3 COUNTRIES INCLUDED IN EACH AMERICAS REPORT DIGITAL IN 2018 IN NORTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN CENTRAL AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: WEST DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: EAST DIGITAL IN 2018 IN SOUTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: NORTH DIGITAL IN 2018 IN SOUTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: SOUTH BERMUDA CANADA GREENLAND ST PIERRE & MIQUELON UNITED STATES ANGUILLA ANTIGUA & BARBUDA BARBADOS DOMINICA GRENADA GUADELOUPE MARTINIQUE MONTSERRAT ST BARTHÉLEMY ST KITTS & NEVIS ST LUCIA ST MARTIN ST VINCENT & THE GRENADINES ST MAARTEN TRINIDAD & TOBAGO ARGENTINA BOLIVIA CHILE FALKLAND ISLANDS PARAGUAY PERU URUGUAY BRAZIL COLOMBIA ECUADOR FRENCH GUIANA GUYANA SURINAME VENEZUELA ARUBA BAHAMAS BONAIRE, ST EUSTATIUS & SABA CAYMAN ISLANDS CUBA CURAÇAO DOMINICAN REPUBLIC HAITI JAMAICA PUERTO RICO TURKS & CAICOS ISLANDS BRITISH VIRGIN ISLANDS US VIRGIN ISLANDS BELIZE COSTA RICA EL SALVADOR GUATEMALA HONDURAS MEXICO NICARAGUA PANAMA NORTHERN AMERICA CENTRAL AMERICA THE CARIBBEAN PART 1: WEST THE CARIBBEAN PART 2: EAST SOUTHERN AMERICA PART 1: NORTH SOUTHERN AMERICA PART 2: SOUTH
1 GLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGO ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS. AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E. BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K. BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A. BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU BELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELA BENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAM BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS. BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS. BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS
5 GLOBAL OVERVIEW
6 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL AROUND THE WORLD IN 2018KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION 55% 53% 42% 68% 39%
7 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS JAN 2018 ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +7% +13% +4% +14% +248 MILLION +362 MILLION +218 MILLION +360 MILLION
8 GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA INTERNET PENETRATION BY REGIONJAN 2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION 53% 88% 61% 48% 68% 94% 90% 77% 74% 49% 39% 12% 27% 51% 65% 50% 36% 57% 58% 69%
9 GLOBAL AVERAGE: SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA SOCIAL MEDIA PENETRATION BY REGIONJAN 2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 42% 70% 59% 40% 63% 66% 54% 56% 45% 38% 11% 6% 7% 31% 55% 12% 20% 64% 55% 55%
10 GLOBAL AVERAGE: SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA MOBILE CONNECTIVITY BY REGIONJAN 2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) 112% 103% 96% 74% 115% 123% 119% 126% 157% 106% 89% 58% 61% 147% 108% 98% 91% 103% 141% 110%
11 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN 2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA CORRECT TO: 27 JANUARY 2018 2,167 1,500 1,300 1,300 980 843 800 794 568 376 330 300 300 260 260 255 250 203 200 117 100 97 63 49 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM TUMBLR** QZONE SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* LINKEDIN** VIBER* SNAPCHAT** REDDIT LINE PINTEREST YY TELEGRAM* VKONTAKTE BBM* KAKAOTALK
12 TOP MESSENGER APPS BY COUNTRYJAN 2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14)
13 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. We’re using that connectivity in almost every aspect of our lives, whether it’s chatting with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands need to evolve beyond today’s siloed approach to digital, and build seamless digital integration into everything they do – just as our audiences already have. Here are some tips to help with that: WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 Start with what people really need and want, and not just what the technology can do Focus on creating mutual value at every opportunity, instead of simply ‘selling more stuff’ Make it easy for people to buy online as soon as they’re ready, wherever they are Harness digital tools to keep the conversation going, even after you make a successful sale To learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.
14 HOOTSUITE’S PERSPECTIVE: 2018 SOCIAL TRENDS The evolution of social ROI. It's the end of the road for vanity metrics. Expect to see more organisations evolve their metrics as they look to quantify social’s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV. In 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networks—such as mobile video views—might not help your organisation achieve your own business outcomes. Trust declines, while peer influence rises. From Trump’s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. It’s clear we’re moving away from trusting traditional institutions—and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever. Humans, meet AI. The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it’s still unclear whether customers will value these human- less engagements. The promise (and reality) of social data. From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisations must recalculate the effort and resources needed to turn social data into a true—and unified—source of customer insights. Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the year’s key social network and digital trends.
11 CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD
16 IN-DEPTH COUNTRY PROFILES
17 ARUBA
18 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN ARUBA 105.5 100.0 100.0 145.1 91.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 41% 95% 95% 138% 86%
19 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +8% +12% -0.4% +11% +7 THOUSAND +11 THOUSAND -1 THOUSAND +9 THOUSAND
20 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 105.5 52.5% 47.5% +0.4% 39.5 THOUSAND YEARS OLD 41% $25,300 98% 98% 98%
21 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 100.0 95% 91.00 86% THOUSAND THOUSAND
22 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 97.83 98.66 91.53 98.61 THOUSAND THOUSAND THOUSAND THOUSAND
23 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 44% 47% 9% 0.13% -4% +9% -19% -19%
24 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 WIKIPEDIA.ORG 4M 16S 3.31 AMAZON.COM 8M 29S 8.62 REDDIT.COM 15M 46S 10.05 YAHOO.COM 4M 02S 3.61 DOLARTODAY.COM 3M 26S 1.72 ROBLOX.COM 14M 11S 8.72 THEPIRATEBAY.ORG 4M 25S 6.17 LAPATILLA.COM 14M 27S 3.13 DELOTON.COM 1M 02S 1.52 NETFLIX.COM 2M 04S 1.79 24ORA.COM 3M 55S 2.20 PORNHUB.COM 8M 29S 3.19 INSTAGRAM.COM 5M 23S 3.34 TWITTER.COM 6M 21S 3.21 T.CO 0M 43S 2.31 MSN.COM 3M 51S 2.53
25 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). ARUBA 100 FACEBOOK 16 YOUTUBE 13 GOOGLE 11 YOU 8 TRANSLATE 8 WEATHER 5 HOTMAIL 4 GOOGLE TRANSLATE 3 MP3 3 NEWS 3 AMAZON 3 TRADUCTOR 3 FACEBOOK LOGIN 3 MASNOTICIA 3 GMAIL 2 DOLARTODAY 2 ARUBA AIRPORT 2 LOTTO ARUBA 2 CMB 2
26 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 100.0 95% 91.0 86% THOUSAND THOUSAND
27 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 100.0 +12% 91% 53% 47% THOUSAND
28 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 6.2% 9.9% 11.6% 24.8%
29 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 3.30% 4.28% 4.38% 7.82% 4.19%
30 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 49.00 46% 55% 45% THOUSAND
31 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 145.1 138% 83% 17% 59% THOUSAND
32 THE BAHAMAS
33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE BAHAMAS 397.3 333.1 250.0 357.6 220.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 83% 84% 63% 90% 55%
34 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +9% +15% +10% (UNCHANGED) +20 THOUSAND +46 THOUSAND +20 THOUSAND
35 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 397.3 51.0% 49.0% +1.0% 32.3 THOUSAND YEARS OLD 83% $22,561 96% 97% 95%
36 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 333.1 84% 293.2 74% THOUSAND THOUSAND
37 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 333.1 84% 293.2 74% THOUSAND THOUSAND
38 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 46% 46% 8% 0.31% -12% +21% -15% -34%
39 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.BS 6M 50S 8.36 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 THESTARTMAGAZINE.COM 7M 29S 3.20 AMAZON.COM 8M 29S 8.62 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 YAHOO.COM 4M 02S 3.61 LOTTERYPOST.COM 6M 48S 2.71 EBAY.COM 9M 41S 7.22 NETFLIX.COM 2M 04S 1.79 REDDIT.COM 15M 46S 10.05 WIKIPEDIA.ORG 4M 16S 3.31 PORNHUB.COM 8M 29S 3.19 BUSINESSLNK.COM 1M 02S 1.24 ROBLOX.COM 14M 11S 8.72 ISLANDLUCK.COM 15M 28S 5.70 TRIBUNE242.COM 4M 51S 3.30 INSTAGRAM.COM 5M 23S 3.34 MSN.COM 3M 51S 2.53
40 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *NOTE: QUERY #11 IS THE PHRASE ”ISLAND LUCK WINNING NUMBERS”, REPEATED 3 TIMES. ISLAND 100 ISLAND LUCK 88 BAHAMAS 81 FACEBOOK 49 YOUTUBE 29 WINNING NUMBERS 22 YOU 21 ISLAND LUCK WINNING 17 ISLAND LUCK NUMBERS 17 ISLAND LUCK WINNING NUMBERS ISLAND 16 ISLAND LUCK WINNING NUMBERS [x3*] 16 ISLAND LUCK WINNING NUMBERS 16 GOOGLE 16 AMAZON 14 CHANCES 12 NBA 11 MP3 11 WEATHER 10 NEWS 10 FACEBOOK LOGIN 10
41 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 250.0 63% 220.0 55% THOUSAND THOUSAND
42 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 250.0 +9% 88% 52% 48% THOUSAND
43 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 14.8% 14.3% 12.3% 11.0%
44 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 1.07% 1.95% 1.08% 0.18% 0.03%
45 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 95.00 24% 56% 44% THOUSAND
46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 357.6 90% 86% 14% 61% THOUSAND
47 BONAIRE, SINT EUSTATIUS & SABA
48 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN BONAIRE, SINT EUSTATIUS & SABA 25.55 20.96 17.00 42.15 15.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 75% 82% 67% 165% 59%
49 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +31% +3% +25% (UNCHANGED) +4 THOUSAND +1 THOUSAND +3 THOUSAND
50 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 25.55 46.7% 53.3% +1.2% [N/A] THOUSAND 75% [N/A] 97% 97% 97%
51 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 20.96 82% 18.49 72% THOUSAND THOUSAND
52 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). BONAIRE 100 FACEBOOK 19 YOUTUBE 18 GOOGLE 15 TRANSLATE 12 CURACAO 12 YOU 8 AMAZON 8 HOTMAIL 6 MCB 6 GOOGLE TRANSLATE 5 ARUBA 5 WEATHER 5 MCB BONAIRE 5 KLM 4 GMAIL 4 FACEBOOK LOGIN 3 INSEL AIR 3 BONAIRE AIRPORT 3 WEGA DI NUMBER KORSOU 3
53 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 17.00 67% 15.00 59% THOUSAND THOUSAND
54 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 17.00 +31% 88% 51% 49% THOUSAND
55 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 6,700 26% 52% 48%
56 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 42.15 165% 81% 19% 34% THOUSAND
57 BRITISH VIRGIN ISLANDS
58 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE BRITISH VIRGIN ISLANDS 31.46 14.62 13.00 52.96 12.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 47% 46% 41% 168% 38%
59 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +333% +2% +445% (UNCHANGED) +10 THOUSAND +1 THOUSAND +10 THOUSAND
60 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 31.46 52.2% 47.8% +1.7% 36.7 THOUSAND YEARS OLD 47% $42,300 98% 98% 98%
61 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 14.62 46% 13.50 43% THOUSAND THOUSAND
62 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 14.62 [N/A] [N/A] 13.72 THOUSAND THOUSAND
63 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 62% 35% 4% 0.03% +3% +26% -71% -88%
64 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). BVI 100 NEWS 54 BVI NEWS 33 YOUTUBE 20 FACEBOOK 19 TORTOLA 15 YOU 15 AMAZON 13 GOOGLE 12 WEATHER 8 BVI PLATINUM 8 PLATINUM NEWS 7 NBA 6 VIRGIN ISLANDS NEWS 6 FACEBOOK LOGIN 5 VIRGIN ISLANDS NEWS ONLINE 5 BVI NEWS PLATINUM 5 BVI NEWS ONLINE 4 LOTERIA NACIONAL 4 HURRICANE 4
65 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 13.00 41% 12.00 38% THOUSAND THOUSAND
66 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 13.00 +333% 92% 53% 47% THOUSAND
67 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4,700 15% 57% 43%
68 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 52.96 168% 74% 26% 17% THOUSAND
69 CAYMAN ISLANDS
70 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE CAYMAN ISLANDS 61.95 54.00 54.00 94.66 48.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 100% 87% 87% 153% 77%
71 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +8% +8% -3% +7% +4 THOUSAND +4 THOUSAND -3 THOUSAND +3 THOUSAND
72 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 61.95 51.3% 48.7% +1.3% 40.2 THOUSAND YEARS OLD 100% $43,800 99% 99% 99%
73 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 54.00 87% 48.00 77% THOUSAND THOUSAND
74 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 48.63 48.94 45.04 48.94 THOUSAND THOUSAND THOUSAND THOUSAND
75 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 49% 40% 11% 0.15% -10% +26% -23% +25%
76 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 REDDIT.COM 15M 46S 10.05 AMAZON.COM 8M 29S 8.62 TWITTER.COM 6M 21S 3.21 YAHOO.COM 4M 02S 3.61 ECAYTRADE.COM 16M 04S 9.00 WIKIPEDIA.ORG 4M 16S 3.31 INSTAGRAM.COM 5M 23S 3.34 LIVE.COM 4M 03S 3.41 NETFLIX.COM 2M 04S 1.79 THEPIRATEBAY.ORG 4M 25S 6.17 ROBLOX.COM 14M 11S 8.72 T.CO 0M 43S 2.31 BUTTERFIELDONLINE.KY 3M 59S 3.10 FOXNEWS.COM 5M 20S 2.42 PORNHUB.COM 8M 29S 3.19 THESTARTMAGAZINE.COM 7M 29S 3.20 BONGACAMS.COM 4M 22S 2.03
77 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). GRAND CAYMAN 100 CAYMAN ISLANDS 88 AFIYU 56 YOUTUBE 56 NEWS 56 YOU 50 GOOGLE 44 FACEBOOK 43 ECAYTRADE 39 WEATHER 35 AMAZON 25 CAYMAN NEWS 25 CAYMAN WEATHER 18 CAMANA BAY 17 BBC 16 YAHOO 15 HURRICANE 15 BUTTERFIELD 14 CAYMAN NEWS SERVICE 14 CAYMAN NATIONAL 13
78 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 54.00 87% 48.00 77% THOUSAND THOUSAND
79 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 54.00 +8% 89% 52% 48% THOUSAND
80 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.09% 12.0% 24.7% 35.9% 25.7%
81 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 4.83% 5.24% 4.82% 4.48% 7.70%
82 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 28.00 45% 54% 46% THOUSAND
83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 94.66 153% 82% 18% 54% THOUSAND
84 CUBA
85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN CUBA 11.49 4.63 4.40 4.74 4.18 MILLION MILLION MILLION MILLION MILLION 77% 40% 38% 41% 36%
86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +25% +25% +17% +28% +932 THOUSAND +886 THOUSAND +673 THOUSAND +912 THOUSAND
87 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 11.49 50.0% 50.0% +0.0% 41.8 MILLION YEARS OLD 77% $11,900 100% 100% 100%
88 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 4.63 40% 4.40 38% MILLION MILLION
89 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 4.42 4.45 3.70 4.46 MILLION MILLION MILLION MILLION
90 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 78% 21% 1% [N/A] -8% +53% -22% [N/A]
91 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 FACEBOOK.COM 10M 21S 4.00 GOOGLE.COM.CU 7M 59S 10.60 YOUTUBE.COM 8M 18S 4.79 ETECSA.NET 3M 18S 1.99 REVOLICO.COM 13M 19S 10.20 CUBADEBATE.CU 4M 50S 3.10 NAUTA.CU 3M 25S 2.59 BLOGSPOT.COM 2M 38S 2.12 WIKIPEDIA.ORG 4M 16S 3.31 GOOGLE.COM 7M 32S 8.56 FACEBOOK.COM 10M 21S 4.00 GOOGLE.COM.CU 7M 59S 10.60 YOUTUBE.COM 8M 18S 4.79 ETECSA.NET 3M 18S 1.99 REVOLICO.COM 13M 19S 10.20 CUBADEBATE.CU 4M 50S 3.10 NAUTA.CU 3M 25S 2.59 BLOGSPOT.COM 2M 38S 2.12 WIKIPEDIA.ORG 4M 16S 3.31
92 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). CUBA 100 FACEBOOK 68 GOOGLE 30 TRADUCTOR 24 NOTICIAS 21 YOUTUBE 18 FOTOS 17 VIDEOS 15 CUBADEBATE 14 GMAIL 14 REVOLICO 11 REAL MADRID 11 IMAGENES 10 BARCELONA 10 AMOR 8 FACEBOOK INICIAR SESION 8 NAUTA 8 MUSICA 7 JUEGOS 7 ETECSA 7
93 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4.40 38% 4.18 36% MILLION MILLION
94 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM DING, JUNE 2016, AND FACEBOOK, JANUARY 2018. 370.0 3% [N/A] [N/A] THOUSAND
95 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4.74 41% 97% 3% [N/A] MILLION
96 CURAÇAO
97 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN CURAÇAO 161.1 151.2 130.0 183.8 120.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 89% 94% 81% 114% 75%
98 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +9% +8% +16% +9% +12 THOUSAND +10 THOUSAND +25 THOUSAND +10 THOUSAND
99 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 161.1 54.2% 45.8% +0.6% 36.3 THOUSAND YEARS OLD 89% $15,000 97% 97% 97%
100 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 151.2 94% 139.6 87% THOUSAND THOUSAND
101 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 138.8 [N/A] [N/A] 151.2 THOUSAND THOUSAND
102 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 YAHOO.COM 4M 02S 3.61 MCB-BANK.COM 7M 22S 4.40 WIKIPEDIA.ORG 4M 16S 3.31 AMAZON.COM 8M 29S 8.62 REDDIT.COM 15M 46S 10.05 NETFLIX.COM 2M 04S 1.79 INSTAGRAM.COM 5M 23S 3.34 MSN.COM 3M 51S 2.53 EBAY.COM 9M 41S 7.22 WHATSAPP.COM 3M 50S 1.23 TWITTER.COM 6M 21S 3.21 TWITCH.TV 5M 55S 2.91 BONGACAMS.COM 4M 22S 2.03 ROBLOX.COM 14M 11S 8.72 PORNHUB.COM 8M 29S 3.19 DELOTON.COM 1M 02S 1.52
103 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). CURACAO 100 FACEBOOK 20 YOUTUBE 19 GOOGLE 17 TRANSLATE 12 WEGA NUMBER 10 YOU 8 WEGA DI NUMBER 8 WEGA NUMBER KORSOU 7 MOVIES 6 HOTMAIL 6 MCB 6 WEGA DI NUMBER KORSOU 6 GOOGLE TRANSLATE 5 MP3 5 QUOTES 4 WEATHER 4 MLB 4 JOE BLACK 4 EXTRA 4
104 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 130.0 81% 120.0 75% THOUSAND THOUSAND
105 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 130.0 +8% 92% 55% 45% THOUSAND
106 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.01% 10.6% 0.3% 15.6% 24.6%
107 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.89% 2.57% 2.32% 3.27% 2.88%
108 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 57.00 35% 56% 44% THOUSAND
109 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 183.8 114% 89% 11% 53% THOUSAND
110 DOMINICAN REPUBLIC
111 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE DOMINICAN REPUBLIC 10.82 6.64 5.60 9.00 5.10 MILLION MILLION MILLION MILLION MILLION 81% 61% 52% 83% 47%
112 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +10% +10% +2% +11% +585 THOUSAND +500 THOUSAND +171 THOUSAND +500 THOUSAND
113 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 10.82 50.2% 49.8% +1.1% 28.4 MILLION YEARS OLD 81% $15,234 92% 92% 91%
114 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 6.64 61% 6.05 56% MILLION MILLION
115 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 6.60 6.64 5.51 6.64 MILLION MILLION MILLION MILLION
116 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 57% 39% 4% 0.11% +4% -5% -7% +57%
117 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM.DO 8M 36S 9.81 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 MP3TECA.COM 3M 44S 5.52 COROTOS.COM.DO 11M 48S 11.00 FACEBOOK.COM 10M 21S 4.00 LISTINDIARIO.COM 12M 54S 2.48 DIARIOLIBRE.COM 14M 32S 2.54 LIVE.COM 4M 03S 3.41 THESTARTMAGAZINE.COM 7M 29S 3.20 AMAZON.COM 8M 29S 8.62 INSTAGRAM.COM 5M 23S 3.34 EBAY.COM 9M 41S 7.22 WIKIPEDIA.ORG 4M 16S 3.31 NETFLIX.COM 2M 04S 1.79 REMOLACHA.NET 7M 14S 3.52 YAHOO.COM 4M 02S 3.61 BLOGSPOT.COM 2M 38S 2.12 WHATSAPP.COM 3M 50S 1.23 METROPCS.MOBI 0M 50S 1.10
118 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). FACEBOOK 100 LOTERIA 90 NACIONAL 70 DESCARGAR 63 LOTERIA NACIONAL 50 YOUTUBE 46 TRADUCTOR 34 GOOGLE 31 MLB 23 MUSICA 19 LEIDSA 18 LOTERÍA 16 NBA 16 VIDEOS 15 HOTMAIL 15 INICIAR SESION 15 MP3 14 DESCARGAR MUSICA 13 COROTOS 12 IMAGENES 12
119 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 5.60 52% 5.10 47% MILLION MILLION
120 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 5.60 +10% 91% 50% 50% MILLION
121 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.06% 7.7% 12.7% 49.8% 31.2%
122 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.17% 3.14% 3.28% 1.17% 1.18%
123 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2.30 21% 52% 48% MILLION
124 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 9.00 83% 76% 24% 60% MILLION
125 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 62.98 54.70 54.27 74.97 70.71
126 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 54% 11% 2% 4% 11% 11% 3% 5%
127 HAITI
128 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN HAITI 11.05 2.00 2.00 6.61 1.80 MILLION MILLION MILLION MILLION MILLION 61% 18% 18% 60% 16%
129 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +25% +25% -27% +29% +400 THOUSAND +400 THOUSAND -2 MILLION +400 THOUSAND
130 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 11.05 50.6% 49.4% +1.2% 23.3 MILLION YEARS OLD 61% $1,787 61% 57% 64%
131 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 2.00 18% 1.80 16% MILLION MILLION
132 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 1.34 1.35 1.31 1.35 MILLION MILLION MILLION MILLION
133 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 17% 80% 3% 0.01% -8% +1% +46% [N/A]
134 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.HT 7M 39S 7.44 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 YAHOO.COM 4M 02S 3.61 FACEBOOK.COM 10M 21S 4.00 GOOGLE.FR 6M 34S 11.10 TORRENT9.BZ 7M 37S 7.92 AMAZON.COM 8M 29S 8.62 WIKIPEDIA.ORG 4M 16S 3.31 METROPCS.MOBI 0M 50S 1.10 BESOCCER.COM 7M 52S 5.16 LIVE.COM 4M 03S 3.41 LENOUVELLISTE.COM 6M 52S 3.30 LOTTERYPOST.COM 6M 48S 2.71 JOBPAW.COM 4M 35S 2.30 SAVEFROM.NET 3M 03S 1.32 ASK.COM 1M 59S 1.92 INSTAGRAM.COM 5M 23S 3.34 BLOGSPOT.COM 2M 38S 2.12 UNIBANKHAITI.COM 2M 42S 1.90
135 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). HAITI 100 GOOGLE 84 FACEBOOK 70 TRADUCTION 62 VIDEO 50 REAL 45 LOTTERY 38 DEFINITION 34 REAL MADRID 34 YOUTUBE 32 GOOGLE TRADUCTION 30 LIGA 28 BARCELONE 24 MUSIC 24 FILM 23 DYNASTY 22 WHATSAPP 19 LOTTERY NY 16 TRANSLATE 16 NEW YORK LOTTERY 15
136 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2.00 18% 1.80 16% MILLION MILLION
137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2.00 +25% 90% 44% 56% MILLION
138 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 9.9% 0.8% 10.2% 19.3%
139 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 3.89% 4.54% 2.73% 3.73% 1.83%
140 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 260.0 2% 38% 62% THOUSAND
141 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 6.61 60% 99% 1% 31% MILLION
142 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 19% 4% 4% 3% 2% 5% 3% 3%
143 JAMAICA
144 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN JAMAICA 2.89 1.58 1.20 3.28 1.10 MILLION MILLION MILLION MILLION MILLION 55% 55% 41% 113% 38%
145 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% 0% +4% 0% (UNCHANGED) (UNCHANGED) +124 THOUSAND (UNCHANGED)
146 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 2.89 50.2% 49.8% +0.3% 26.3 MILLION YEARS OLD 55% $8,838 89% 93% 84%
147 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 1.58 55% 1.45 50% MILLION MILLION
148 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 1.58 1.30 1.22 1.30 MILLION MILLION MILLION MILLION
149 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 53% 39% 7% 0.23% -9% +13% +15% +21%
150 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM.JM 8M 28S 8.72 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 THESTARTMAGAZINE.COM 7M 29S 3.20 YAHOO.COM 4M 02S 3.61 AMAZON.COM 8M 29S 8.62 FACEBOOK.COM 10M 21S 4.00 WIKIPEDIA.ORG 4M 16S 3.31 LIVE.COM 4M 03S 3.41 SCOTIABANK.COM 5M 38S 5.50 DELOTON.COM 1M 02S 1.52 INSTAGRAM.COM 5M 23S 3.34 EBAY.COM 9M 41S 7.22 THEPIRATEBAY.ORG 4M 25S 6.17 NCBELINK.COM 5M 54S 4.95 PORNHUB.COM 8M 29S 3.19 IQOPTION.COM 1M 25S 1.24 BONGACAMS.COM 4M 22S 2.03 NETFLIX.COM 2M 04S 1.79 JAMAICAOBSERVER.COM 7M 18S 2.64
151 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). JAMAICA 100 YOUTUBE 36 MP3 36 FACEBOOK 31 YOU 23 JUICE MP3 21 GOOGLE 19 YAHOO 13 FACEBOOK LOGIN 12 QUOTES 12 NEWS 11 MOVIES 10 AMAZON 10 GMAIL 9 WEATHER 9 GLEANER 8 YAHOO MAIL 7 MUSIC 7 NCB 7 FIMI MP3 6
152 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 1.20 41% 1.10 38% MILLION MILLION
153 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1.20 0% 92% 54% 46% MILLION
154 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +1.57% 10.0% 17.5% 24.1% 27.5%
155 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.04% 2.30% 1.99% 4.11% 3.07%
156 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 510.0 18% 51% 49% THOUSAND
157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 3.28 113% 95% 5% 50% MILLION
158 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 60.87 51.20 49.62 74.47 72.55
159 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 78% 14% 0.9% 10% 9% 19% 6% 15%
160 PUERTO RICO
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West

Recommended

Digital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-EastDigital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-East
We Are Social
 
Digital in 2018 in Southern Europe Part 2 - East
Digital in 2018 in Southern Europe Part 2 - EastDigital in 2018 in Southern Europe Part 2 - East
Digital in 2018 in Southern Europe Part 2 - East
We Are Social
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & Turkey
We Are Social Singapore
 
2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot
We Are Social Singapore
 
VIetnam Digital Landscape 2018
VIetnam Digital Landscape 2018VIetnam Digital Landscape 2018
VIetnam Digital Landscape 2018
Đức Lê
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
We Are Social Singapore
 
Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)
DataReportal
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW
Quynh LE
 

Recommended

Digital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-EastDigital in 2018 in Western Asia Part 2 - South-East
Digital in 2018 in Western Asia Part 2 - South-East
We Are Social
 
Digital in 2018 in Southern Europe Part 2 - East
Digital in 2018 in Southern Europe Part 2 - EastDigital in 2018 in Southern Europe Part 2 - East
Digital in 2018 in Southern Europe Part 2 - East
We Are Social
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & Turkey
We Are Social Singapore
 
2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot
We Are Social Singapore
 
VIetnam Digital Landscape 2018
VIetnam Digital Landscape 2018VIetnam Digital Landscape 2018
VIetnam Digital Landscape 2018
Đức Lê
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
We Are Social Singapore
 
Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)
DataReportal
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW
Quynh LE
 
Cultural Strategy: How to Target Millennials in Southeast Asia
Cultural Strategy: How to Target Millennials in Southeast AsiaCultural Strategy: How to Target Millennials in Southeast Asia
Cultural Strategy: How to Target Millennials in Southeast Asia
Michelle Wonderland
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 
Digital 2016 Asia-Pacific (September 2016)
Digital 2016 Asia-Pacific (September 2016)Digital 2016 Asia-Pacific (September 2016)
Digital 2016 Asia-Pacific (September 2016)
DataReportal
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
We Are Social Singapore
 
Digital in Vietnam 2016
Digital in Vietnam 2016Digital in Vietnam 2016
Digital in Vietnam 2016
Tuan Anh Nguyen
 
Digital 2018 Syria (January 2018)
Digital 2018 Syria (January 2018)Digital 2018 Syria (January 2018)
Digital 2018 Syria (January 2018)
DataReportal
 
Digital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - NorthDigital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - North
We Are Social
 
Digital 2016 Thailand (January 2016)
Digital 2016 Thailand (January 2016)Digital 2016 Thailand (January 2016)
Digital 2016 Thailand (January 2016)
DataReportal
 
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
We Are Social Singapore
 
SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014
Harris Interactive UK
 
Digital 2018 Tajikistan (January 2018)
Digital 2018 Tajikistan (January 2018)Digital 2018 Tajikistan (January 2018)
Digital 2018 Tajikistan (January 2018)
DataReportal
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
Evgeny Tsarkov
 
Digital 2019 Q2 Global Digital Statshot (April 2019) v02
Digital 2019 Q2 Global Digital Statshot (April 2019) v02Digital 2019 Q2 Global Digital Statshot (April 2019) v02
Digital 2019 Q2 Global Digital Statshot (April 2019) v02
DataReportal
 
Digital 2015 Singapore (January 2015)
Digital 2015 Singapore (January 2015)Digital 2015 Singapore (January 2015)
Digital 2015 Singapore (January 2015)
DataReportal
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
We Are Social Singapore
 
Digital 2016 South Korea (January 2016)
Digital 2016 South Korea (January 2016)Digital 2016 South Korea (January 2016)
Digital 2016 South Korea (January 2016)
DataReportal
 
Social, Digital & Mobile in The Americas
Social, Digital & Mobile in The AmericasSocial, Digital & Mobile in The Americas
Social, Digital & Mobile in The Americas
We Are Social Singapore
 
Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01
DataReportal
 
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
We Are Social Singapore
 
Digital 2019 Kuwait (January 2019) v01
Digital 2019 Kuwait (January 2019) v01Digital 2019 Kuwait (January 2019) v01
Digital 2019 Kuwait (January 2019) v01
DataReportal
 
Digital in 2018 in Northern America
Digital in 2018 in Northern AmericaDigital in 2018 in Northern America
Digital in 2018 in Northern America
We Are Social
 
Digital in 2018 in Central America
Digital in 2018 in Central AmericaDigital in 2018 in Central America
Digital in 2018 in Central America
We Are Social
 

More Related Content

What's hot

SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014
Harris Interactive UK
 

What's hot (20)

Cultural Strategy: How to Target Millennials in Southeast Asia
Cultural Strategy: How to Target Millennials in Southeast AsiaCultural Strategy: How to Target Millennials in Southeast Asia
Cultural Strategy: How to Target Millennials in Southeast Asia
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 
Digital 2016 Asia-Pacific (September 2016)
Digital 2016 Asia-Pacific (September 2016)Digital 2016 Asia-Pacific (September 2016)
Digital 2016 Asia-Pacific (September 2016)
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
 
Digital in Vietnam 2016
Digital in Vietnam 2016Digital in Vietnam 2016
Digital in Vietnam 2016
 
Digital 2018 Syria (January 2018)
Digital 2018 Syria (January 2018)Digital 2018 Syria (January 2018)
Digital 2018 Syria (January 2018)
 
Digital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - NorthDigital in 2018 in Eastern Africa Part 1 - North
Digital in 2018 in Eastern Africa Part 1 - North
 
Digital 2016 Thailand (January 2016)
Digital 2016 Thailand (January 2016)Digital 2016 Thailand (January 2016)
Digital 2016 Thailand (January 2016)
 
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...
 
SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014SocialLife4 - UK Social Media Usage Trends - July 2014
SocialLife4 - UK Social Media Usage Trends - July 2014
 
Digital 2018 Tajikistan (January 2018)
Digital 2018 Tajikistan (January 2018)Digital 2018 Tajikistan (January 2018)
Digital 2018 Tajikistan (January 2018)
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Digital 2019 Q2 Global Digital Statshot (April 2019) v02
Digital 2019 Q2 Global Digital Statshot (April 2019) v02Digital 2019 Q2 Global Digital Statshot (April 2019) v02
Digital 2019 Q2 Global Digital Statshot (April 2019) v02
 
Digital 2015 Singapore (January 2015)
Digital 2015 Singapore (January 2015)Digital 2015 Singapore (January 2015)
Digital 2015 Singapore (January 2015)
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
 
Digital 2016 South Korea (January 2016)
Digital 2016 South Korea (January 2016)Digital 2016 South Korea (January 2016)
Digital 2016 South Korea (January 2016)
 
Social, Digital & Mobile in The Americas
Social, Digital & Mobile in The AmericasSocial, Digital & Mobile in The Americas
Social, Digital & Mobile in The Americas
 
Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01
 
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...
 
Digital 2019 Kuwait (January 2019) v01
Digital 2019 Kuwait (January 2019) v01Digital 2019 Kuwait (January 2019) v01
Digital 2019 Kuwait (January 2019) v01
 

Similar to Digital in 2018 in The Caribbean Part 1 - West

Similar to Digital in 2018 in The Caribbean Part 1 - West (20)

Digital in 2018 in Northern America
Digital in 2018 in Northern AmericaDigital in 2018 in Northern America
Digital in 2018 in Northern America
 
Digital in 2018 in Central America
Digital in 2018 in Central AmericaDigital in 2018 in Central America
Digital in 2018 in Central America
 
Digital in 2018 in Eastern Europe Part 2 - East
Digital in 2018 in Eastern Europe Part 2 - EastDigital in 2018 in Eastern Europe Part 2 - East
Digital in 2018 in Eastern Europe Part 2 - East
 
Digital report Suthern Europe - Europa del Sur reporte Digital 2018
Digital report Suthern Europe - Europa del Sur reporte Digital 2018Digital report Suthern Europe - Europa del Sur reporte Digital 2018
Digital report Suthern Europe - Europa del Sur reporte Digital 2018
 
Digital in 2018 in Southern Europe Part 1 - West
Digital in 2018 in Southern Europe Part 1 - WestDigital in 2018 in Southern Europe Part 1 - West
Digital in 2018 in Southern Europe Part 1 - West
 
Digital in 2018 in Northern Europe Part 1 - West
Digital in 2018 in Northern Europe Part 1 - WestDigital in 2018 in Northern Europe Part 1 - West
Digital in 2018 in Northern Europe Part 1 - West
 
Digital in 2018 in Eastern Europe Part 1 - West
Digital in 2018 in Eastern Europe Part 1 - WestDigital in 2018 in Eastern Europe Part 1 - West
Digital in 2018 in Eastern Europe Part 1 - West
 
Digital insights 2018
Digital insights 2018Digital insights 2018
Digital insights 2018
 
Digital in 2018 in Western Europe
Digital in 2018 in Western EuropeDigital in 2018 in Western Europe
Digital in 2018 in Western Europe
 
Digital in 2018 in Southern Africa
Digital in 2018 in Southern AfricaDigital in 2018 in Southern Africa
Digital in 2018 in Southern Africa
 
Digital in 2018 in Northern Africa
Digital in 2018 in Northern AfricaDigital in 2018 in Northern Africa
Digital in 2018 in Northern Africa
 
Digitalin2018003regions009northernafricav1 180129175412
Digitalin2018003regions009northernafricav1 180129175412Digitalin2018003regions009northernafricav1 180129175412
Digitalin2018003regions009northernafricav1 180129175412
 
Digitalin2018003regions009northernafricav1 180129175412
Digitalin2018003regions009northernafricav1 180129175412Digitalin2018003regions009northernafricav1 180129175412
Digitalin2018003regions009northernafricav1 180129175412
 
Digital in 2018 in Middle Africa
Digital in 2018 in Middle AfricaDigital in 2018 in Middle Africa
Digital in 2018 in Middle Africa
 
Digital in 2018 in Western Africa Part 1 - West
Digital in 2018 in Western Africa Part 1 - WestDigital in 2018 in Western Africa Part 1 - West
Digital in 2018 in Western Africa Part 1 - West
 
Digital in 2018 in Eastern Africa Part 2 - South
Digital in 2018 in Eastern Africa Part 2 - SouthDigital in 2018 in Eastern Africa Part 2 - South
Digital in 2018 in Eastern Africa Part 2 - South
 
Digital in 2018 in Western Africa Part 2 - East
Digital in 2018 in Western Africa Part 2 - EastDigital in 2018 in Western Africa Part 2 - East
Digital in 2018 in Western Africa Part 2 - East
 
Digital in 2018 in Southeast Asia Part 2 - South-East
Digital in 2018 in Southeast Asia Part 2 - South-EastDigital in 2018 in Southeast Asia Part 2 - South-East
Digital in 2018 in Southeast Asia Part 2 - South-East
 
Digital in 2018 in Southern Asia
Digital in 2018 in Southern AsiaDigital in 2018 in Southern Asia
Digital in 2018 in Southern Asia
 
Digital in 2018 in Eastern Asia
Digital in 2018 in Eastern AsiaDigital in 2018 in Eastern Asia
Digital in 2018 in Eastern Asia
 

More from We Are Social

We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social
 

More from We Are Social (14)

Need to Know: NFTs | We Are Social
Need to Know: NFTs | We Are SocialNeed to Know: NFTs | We Are Social
Need to Know: NFTs | We Are Social
 
Digital 2021: The state of the internet
Digital 2021: The state of the internetDigital 2021: The state of the internet
Digital 2021: The state of the internet
 
Unprecedented? - How is Covid-19 changing the way we behave online?
Unprecedented? - How is Covid-19 changing the way we behave online?Unprecedented? - How is Covid-19 changing the way we behave online?
Unprecedented? - How is Covid-19 changing the way we behave online?
 
Sport: The Return
Sport: The ReturnSport: The Return
Sport: The Return
 
We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
We Are Social - Creating in a crisis - Influencer-Marketing in Deutschland
 
We Are Social | Do The Right Thing: The role of social in COVID-19
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social | Do The Right Thing: The role of social in COVID-19
We Are Social | Do The Right Thing: The role of social in COVID-19
 
La Tecnología Digital en México en 2018
La Tecnología Digital en México en 2018La Tecnología Digital en México en 2018
La Tecnología Digital en México en 2018
 
Digital in Italia 2018
Digital in Italia 2018Digital in Italia 2018
Digital in Italia 2018
 
Digital in 2018 in Oceania Part 2 - East
Digital in 2018 in Oceania Part 2 - EastDigital in 2018 in Oceania Part 2 - East
Digital in 2018 in Oceania Part 2 - East
 
Digital in 2018 in Oceania Part 1 - West
Digital in 2018 in Oceania Part 1 - WestDigital in 2018 in Oceania Part 1 - West
Digital in 2018 in Oceania Part 1 - West
 
Digital in 2018 in Southeast Asia Part 1 - North-West
Digital in 2018 in Southeast Asia Part 1 - North-WestDigital in 2018 in Southeast Asia Part 1 - North-West
Digital in 2018 in Southeast Asia Part 1 - North-West
 
Digital in 2018 in Central Asia
Digital in 2018 in Central AsiaDigital in 2018 in Central Asia
Digital in 2018 in Central Asia
 
Digital in 2018 in Western Asia Part 1 - North-West
Digital in 2018 in Western Asia Part 1 - North-WestDigital in 2018 in Western Asia Part 1 - North-West
Digital in 2018 in Western Asia Part 1 - North-West
 
Digital in 2018 in Northern Europe Part 2 - East
Digital in 2018 in Northern Europe Part 2 - EastDigital in 2018 in Northern Europe Part 2 - East
Digital in 2018 in Northern Europe Part 2 - East
 

Recently uploaded

Al Barsha Night Partner +0567686026 Call Girls Dubai
Al Barsha Night Partner +0567686026 Call Girls DubaiAl Barsha Night Partner +0567686026 Call Girls Dubai
Al Barsha Night Partner +0567686026 Call Girls Dubai
Escorts Call Girls
 
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
soniya singh
 
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls DubaiDubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
kojalkojal131
 
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Delhi Call girls
 
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
SUHANI PANDEY
 
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
kumarajju5765
 
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
Escorts Call Girls
 
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
SUHANI PANDEY
 
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
singhpriety023
 
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
tanu pandey
 
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
soniya singh
 
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
soniya singh
 
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
soniya singh
 
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort ServiceCall Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 

Recently uploaded (20)

Al Barsha Night Partner +0567686026 Call Girls Dubai
Al Barsha Night Partner +0567686026 Call Girls DubaiAl Barsha Night Partner +0567686026 Call Girls Dubai
Al Barsha Night Partner +0567686026 Call Girls Dubai
 
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Model Towh Delhi 💯Call Us 🔝8264348440🔝
 
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls DubaiDubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
Dubai=Desi Dubai Call Girls O525547819 Outdoor Call Girls Dubai
 
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
 
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
 
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
Ganeshkhind ! Call Girls Pune - 450+ Call Girl Cash Payment 8005736733 Neha T...
 
Trump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts SweatshirtTrump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts Sweatshirt
 
Russian Call Girls in %(+971524965298 )# Call Girls in Dubai
Russian Call Girls in %(+971524965298 )# Call Girls in DubaiRussian Call Girls in %(+971524965298 )# Call Girls in Dubai
Russian Call Girls in %(+971524965298 )# Call Girls in Dubai
 
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
 
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
 
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
Shikrapur - Call Girls in Pune Neha 8005736733 | 100% Gennuine High Class Ind...
 
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
 
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
 
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Green Park Escort Service Delhi N.C.R.
 
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Defence Colony Delhi 💯Call Us 🔝8264348440🔝
 
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
 
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
 
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersMoving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
 
Real Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirtReal Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirt
 
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort ServiceCall Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
 

Digital in 2018 in The Caribbean Part 1 - West

  • 1. DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1:WEST
  • 2. 2
  • 3. 3 COUNTRIES INCLUDED IN EACH AMERICAS REPORT DIGITAL IN 2018 IN NORTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN CENTRAL AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: WEST DIGITAL IN 2018 IN THE CARIBBEANESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: EAST DIGITAL IN 2018 IN SOUTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: NORTH DIGITAL IN 2018 IN SOUTHERN AMERICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: SOUTH BERMUDA CANADA GREENLAND ST PIERRE & MIQUELON UNITED STATES ANGUILLA ANTIGUA & BARBUDA BARBADOS DOMINICA GRENADA GUADELOUPE MARTINIQUE MONTSERRAT ST BARTHÉLEMY ST KITTS & NEVIS ST LUCIA ST MARTIN ST VINCENT & THE GRENADINES ST MAARTEN TRINIDAD & TOBAGO ARGENTINA BOLIVIA CHILE FALKLAND ISLANDS PARAGUAY PERU URUGUAY BRAZIL COLOMBIA ECUADOR FRENCH GUIANA GUYANA SURINAME VENEZUELA ARUBA BAHAMAS BONAIRE, ST EUSTATIUS & SABA CAYMAN ISLANDS CUBA CURAÇAO DOMINICAN REPUBLIC HAITI JAMAICA PUERTO RICO TURKS & CAICOS ISLANDS BRITISH VIRGIN ISLANDS US VIRGIN ISLANDS BELIZE COSTA RICA EL SALVADOR GUATEMALA HONDURAS MEXICO NICARAGUA PANAMA NORTHERN AMERICA CENTRAL AMERICA THE CARIBBEAN PART 1: WEST THE CARIBBEAN PART 2: EAST SOUTHERN AMERICA PART 1: NORTH SOUTHERN AMERICA PART 2: SOUTH
  • 4. 1 GLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGO ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS. AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E. BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K. BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A. BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU BELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELA BENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAM BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS. BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS. BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS
  • 6. 6 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL AROUND THE WORLD IN 2018KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION 55% 53% 42% 68% 39%
  • 7. 7 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS JAN 2018 ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +7% +13% +4% +14% +248 MILLION +362 MILLION +218 MILLION +360 MILLION
  • 8. 8 GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA INTERNET PENETRATION BY REGIONJAN 2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION 53% 88% 61% 48% 68% 94% 90% 77% 74% 49% 39% 12% 27% 51% 65% 50% 36% 57% 58% 69%
  • 9. 9 GLOBAL AVERAGE: SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA SOCIAL MEDIA PENETRATION BY REGIONJAN 2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 42% 70% 59% 40% 63% 66% 54% 56% 45% 38% 11% 6% 7% 31% 55% 12% 20% 64% 55% 55%
  • 10. 10 GLOBAL AVERAGE: SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA MOBILE CONNECTIVITY BY REGIONJAN 2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) 112% 103% 96% 74% 115% 123% 119% 126% 157% 106% 89% 58% 61% 147% 108% 98% 91% 103% 141% 110%
  • 11. 11 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN 2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA CORRECT TO: 27 JANUARY 2018 2,167 1,500 1,300 1,300 980 843 800 794 568 376 330 300 300 260 260 255 250 203 200 117 100 97 63 49 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM TUMBLR** QZONE SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* LINKEDIN** VIBER* SNAPCHAT** REDDIT LINE PINTEREST YY TELEGRAM* VKONTAKTE BBM* KAKAOTALK
  • 12. 12 TOP MESSENGER APPS BY COUNTRYJAN 2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14)
  • 13. 13 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. We’re using that connectivity in almost every aspect of our lives, whether it’s chatting with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands need to evolve beyond today’s siloed approach to digital, and build seamless digital integration into everything they do – just as our audiences already have. Here are some tips to help with that: WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 Start with what people really need and want, and not just what the technology can do Focus on creating mutual value at every opportunity, instead of simply ‘selling more stuff’ Make it easy for people to buy online as soon as they’re ready, wherever they are Harness digital tools to keep the conversation going, even after you make a successful sale To learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.
  • 14. 14 HOOTSUITE’S PERSPECTIVE: 2018 SOCIAL TRENDS The evolution of social ROI. It's the end of the road for vanity metrics. Expect to see more organisations evolve their metrics as they look to quantify social’s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV. In 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networks—such as mobile video views—might not help your organisation achieve your own business outcomes. Trust declines, while peer influence rises. From Trump’s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. It’s clear we’re moving away from trusting traditional institutions—and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever. Humans, meet AI. The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it’s still unclear whether customers will value these human- less engagements. The promise (and reality) of social data. From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisations must recalculate the effort and resources needed to turn social data into a true—and unified—source of customer insights. Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the year’s key social network and digital trends.
  • 15. 11 CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD
  • 18. 18 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN ARUBA 105.5 100.0 100.0 145.1 91.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 41% 95% 95% 138% 86%
  • 19. 19 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +8% +12% -0.4% +11% +7 THOUSAND +11 THOUSAND -1 THOUSAND +9 THOUSAND
  • 20. 20 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 105.5 52.5% 47.5% +0.4% 39.5 THOUSAND YEARS OLD 41% $25,300 98% 98% 98%
  • 21. 21 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 100.0 95% 91.00 86% THOUSAND THOUSAND
  • 22. 22 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 97.83 98.66 91.53 98.61 THOUSAND THOUSAND THOUSAND THOUSAND
  • 23. 23 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 44% 47% 9% 0.13% -4% +9% -19% -19%
  • 24. 24 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 WIKIPEDIA.ORG 4M 16S 3.31 AMAZON.COM 8M 29S 8.62 REDDIT.COM 15M 46S 10.05 YAHOO.COM 4M 02S 3.61 DOLARTODAY.COM 3M 26S 1.72 ROBLOX.COM 14M 11S 8.72 THEPIRATEBAY.ORG 4M 25S 6.17 LAPATILLA.COM 14M 27S 3.13 DELOTON.COM 1M 02S 1.52 NETFLIX.COM 2M 04S 1.79 24ORA.COM 3M 55S 2.20 PORNHUB.COM 8M 29S 3.19 INSTAGRAM.COM 5M 23S 3.34 TWITTER.COM 6M 21S 3.21 T.CO 0M 43S 2.31 MSN.COM 3M 51S 2.53
  • 25. 25 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). ARUBA 100 FACEBOOK 16 YOUTUBE 13 GOOGLE 11 YOU 8 TRANSLATE 8 WEATHER 5 HOTMAIL 4 GOOGLE TRANSLATE 3 MP3 3 NEWS 3 AMAZON 3 TRADUCTOR 3 FACEBOOK LOGIN 3 MASNOTICIA 3 GMAIL 2 DOLARTODAY 2 ARUBA AIRPORT 2 LOTTO ARUBA 2 CMB 2
  • 26. 26 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 100.0 95% 91.0 86% THOUSAND THOUSAND
  • 27. 27 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 100.0 +12% 91% 53% 47% THOUSAND
  • 28. 28 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 6.2% 9.9% 11.6% 24.8%
  • 29. 29 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 3.30% 4.28% 4.38% 7.82% 4.19%
  • 30. 30 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 49.00 46% 55% 45% THOUSAND
  • 31. 31 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 145.1 138% 83% 17% 59% THOUSAND
  • 33. 33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE BAHAMAS 397.3 333.1 250.0 357.6 220.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 83% 84% 63% 90% 55%
  • 34. 34 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +9% +15% +10% (UNCHANGED) +20 THOUSAND +46 THOUSAND +20 THOUSAND
  • 35. 35 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 397.3 51.0% 49.0% +1.0% 32.3 THOUSAND YEARS OLD 83% $22,561 96% 97% 95%
  • 36. 36 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 333.1 84% 293.2 74% THOUSAND THOUSAND
  • 37. 37 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 333.1 84% 293.2 74% THOUSAND THOUSAND
  • 38. 38 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 46% 46% 8% 0.31% -12% +21% -15% -34%
  • 39. 39 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.BS 6M 50S 8.36 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 THESTARTMAGAZINE.COM 7M 29S 3.20 AMAZON.COM 8M 29S 8.62 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 YAHOO.COM 4M 02S 3.61 LOTTERYPOST.COM 6M 48S 2.71 EBAY.COM 9M 41S 7.22 NETFLIX.COM 2M 04S 1.79 REDDIT.COM 15M 46S 10.05 WIKIPEDIA.ORG 4M 16S 3.31 PORNHUB.COM 8M 29S 3.19 BUSINESSLNK.COM 1M 02S 1.24 ROBLOX.COM 14M 11S 8.72 ISLANDLUCK.COM 15M 28S 5.70 TRIBUNE242.COM 4M 51S 3.30 INSTAGRAM.COM 5M 23S 3.34 MSN.COM 3M 51S 2.53
  • 40. 40 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *NOTE: QUERY #11 IS THE PHRASE ”ISLAND LUCK WINNING NUMBERS”, REPEATED 3 TIMES. ISLAND 100 ISLAND LUCK 88 BAHAMAS 81 FACEBOOK 49 YOUTUBE 29 WINNING NUMBERS 22 YOU 21 ISLAND LUCK WINNING 17 ISLAND LUCK NUMBERS 17 ISLAND LUCK WINNING NUMBERS ISLAND 16 ISLAND LUCK WINNING NUMBERS [x3*] 16 ISLAND LUCK WINNING NUMBERS 16 GOOGLE 16 AMAZON 14 CHANCES 12 NBA 11 MP3 11 WEATHER 10 NEWS 10 FACEBOOK LOGIN 10
  • 41. 41 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 250.0 63% 220.0 55% THOUSAND THOUSAND
  • 42. 42 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 250.0 +9% 88% 52% 48% THOUSAND
  • 43. 43 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 14.8% 14.3% 12.3% 11.0%
  • 44. 44 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 1.07% 1.95% 1.08% 0.18% 0.03%
  • 45. 45 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 95.00 24% 56% 44% THOUSAND
  • 46. 46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 357.6 90% 86% 14% 61% THOUSAND
  • 48. 48 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN BONAIRE, SINT EUSTATIUS & SABA 25.55 20.96 17.00 42.15 15.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 75% 82% 67% 165% 59%
  • 49. 49 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +31% +3% +25% (UNCHANGED) +4 THOUSAND +1 THOUSAND +3 THOUSAND
  • 50. 50 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 25.55 46.7% 53.3% +1.2% [N/A] THOUSAND 75% [N/A] 97% 97% 97%
  • 51. 51 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 20.96 82% 18.49 72% THOUSAND THOUSAND
  • 52. 52 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). BONAIRE 100 FACEBOOK 19 YOUTUBE 18 GOOGLE 15 TRANSLATE 12 CURACAO 12 YOU 8 AMAZON 8 HOTMAIL 6 MCB 6 GOOGLE TRANSLATE 5 ARUBA 5 WEATHER 5 MCB BONAIRE 5 KLM 4 GMAIL 4 FACEBOOK LOGIN 3 INSEL AIR 3 BONAIRE AIRPORT 3 WEGA DI NUMBER KORSOU 3
  • 53. 53 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 17.00 67% 15.00 59% THOUSAND THOUSAND
  • 54. 54 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 17.00 +31% 88% 51% 49% THOUSAND
  • 55. 55 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 6,700 26% 52% 48%
  • 56. 56 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 42.15 165% 81% 19% 34% THOUSAND
  • 58. 58 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE BRITISH VIRGIN ISLANDS 31.46 14.62 13.00 52.96 12.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 47% 46% 41% 168% 38%
  • 59. 59 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% +333% +2% +445% (UNCHANGED) +10 THOUSAND +1 THOUSAND +10 THOUSAND
  • 60. 60 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 31.46 52.2% 47.8% +1.7% 36.7 THOUSAND YEARS OLD 47% $42,300 98% 98% 98%
  • 61. 61 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 14.62 46% 13.50 43% THOUSAND THOUSAND
  • 62. 62 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 14.62 [N/A] [N/A] 13.72 THOUSAND THOUSAND
  • 63. 63 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 62% 35% 4% 0.03% +3% +26% -71% -88%
  • 64. 64 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). BVI 100 NEWS 54 BVI NEWS 33 YOUTUBE 20 FACEBOOK 19 TORTOLA 15 YOU 15 AMAZON 13 GOOGLE 12 WEATHER 8 BVI PLATINUM 8 PLATINUM NEWS 7 NBA 6 VIRGIN ISLANDS NEWS 6 FACEBOOK LOGIN 5 VIRGIN ISLANDS NEWS ONLINE 5 BVI NEWS PLATINUM 5 BVI NEWS ONLINE 4 LOTERIA NACIONAL 4 HURRICANE 4
  • 65. 65 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 13.00 41% 12.00 38% THOUSAND THOUSAND
  • 66. 66 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 13.00 +333% 92% 53% 47% THOUSAND
  • 67. 67 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4,700 15% 57% 43%
  • 68. 68 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 52.96 168% 74% 26% 17% THOUSAND
  • 70. 70 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE CAYMAN ISLANDS 61.95 54.00 54.00 94.66 48.00 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 100% 87% 87% 153% 77%
  • 71. 71 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +8% +8% -3% +7% +4 THOUSAND +4 THOUSAND -3 THOUSAND +3 THOUSAND
  • 72. 72 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 61.95 51.3% 48.7% +1.3% 40.2 THOUSAND YEARS OLD 100% $43,800 99% 99% 99%
  • 73. 73 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 54.00 87% 48.00 77% THOUSAND THOUSAND
  • 74. 74 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 48.63 48.94 45.04 48.94 THOUSAND THOUSAND THOUSAND THOUSAND
  • 75. 75 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 49% 40% 11% 0.15% -10% +26% -23% +25%
  • 76. 76 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 REDDIT.COM 15M 46S 10.05 AMAZON.COM 8M 29S 8.62 TWITTER.COM 6M 21S 3.21 YAHOO.COM 4M 02S 3.61 ECAYTRADE.COM 16M 04S 9.00 WIKIPEDIA.ORG 4M 16S 3.31 INSTAGRAM.COM 5M 23S 3.34 LIVE.COM 4M 03S 3.41 NETFLIX.COM 2M 04S 1.79 THEPIRATEBAY.ORG 4M 25S 6.17 ROBLOX.COM 14M 11S 8.72 T.CO 0M 43S 2.31 BUTTERFIELDONLINE.KY 3M 59S 3.10 FOXNEWS.COM 5M 20S 2.42 PORNHUB.COM 8M 29S 3.19 THESTARTMAGAZINE.COM 7M 29S 3.20 BONGACAMS.COM 4M 22S 2.03
  • 77. 77 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). GRAND CAYMAN 100 CAYMAN ISLANDS 88 AFIYU 56 YOUTUBE 56 NEWS 56 YOU 50 GOOGLE 44 FACEBOOK 43 ECAYTRADE 39 WEATHER 35 AMAZON 25 CAYMAN NEWS 25 CAYMAN WEATHER 18 CAMANA BAY 17 BBC 16 YAHOO 15 HURRICANE 15 BUTTERFIELD 14 CAYMAN NEWS SERVICE 14 CAYMAN NATIONAL 13
  • 78. 78 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 54.00 87% 48.00 77% THOUSAND THOUSAND
  • 79. 79 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 54.00 +8% 89% 52% 48% THOUSAND
  • 80. 80 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.09% 12.0% 24.7% 35.9% 25.7%
  • 81. 81 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 4.83% 5.24% 4.82% 4.48% 7.70%
  • 82. 82 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 28.00 45% 54% 46% THOUSAND
  • 83. 83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 94.66 153% 82% 18% 54% THOUSAND
  • 85. 85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN CUBA 11.49 4.63 4.40 4.74 4.18 MILLION MILLION MILLION MILLION MILLION 77% 40% 38% 41% 36%
  • 86. 86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +25% +25% +17% +28% +932 THOUSAND +886 THOUSAND +673 THOUSAND +912 THOUSAND
  • 87. 87 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 11.49 50.0% 50.0% +0.0% 41.8 MILLION YEARS OLD 77% $11,900 100% 100% 100%
  • 88. 88 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 4.63 40% 4.40 38% MILLION MILLION
  • 89. 89 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 4.42 4.45 3.70 4.46 MILLION MILLION MILLION MILLION
  • 90. 90 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 78% 21% 1% [N/A] -8% +53% -22% [N/A]
  • 91. 91 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 FACEBOOK.COM 10M 21S 4.00 GOOGLE.COM.CU 7M 59S 10.60 YOUTUBE.COM 8M 18S 4.79 ETECSA.NET 3M 18S 1.99 REVOLICO.COM 13M 19S 10.20 CUBADEBATE.CU 4M 50S 3.10 NAUTA.CU 3M 25S 2.59 BLOGSPOT.COM 2M 38S 2.12 WIKIPEDIA.ORG 4M 16S 3.31 GOOGLE.COM 7M 32S 8.56 FACEBOOK.COM 10M 21S 4.00 GOOGLE.COM.CU 7M 59S 10.60 YOUTUBE.COM 8M 18S 4.79 ETECSA.NET 3M 18S 1.99 REVOLICO.COM 13M 19S 10.20 CUBADEBATE.CU 4M 50S 3.10 NAUTA.CU 3M 25S 2.59 BLOGSPOT.COM 2M 38S 2.12 WIKIPEDIA.ORG 4M 16S 3.31
  • 92. 92 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). CUBA 100 FACEBOOK 68 GOOGLE 30 TRADUCTOR 24 NOTICIAS 21 YOUTUBE 18 FOTOS 17 VIDEOS 15 CUBADEBATE 14 GMAIL 14 REVOLICO 11 REAL MADRID 11 IMAGENES 10 BARCELONA 10 AMOR 8 FACEBOOK INICIAR SESION 8 NAUTA 8 MUSICA 7 JUEGOS 7 ETECSA 7
  • 93. 93 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4.40 38% 4.18 36% MILLION MILLION
  • 94. 94 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM DING, JUNE 2016, AND FACEBOOK, JANUARY 2018. 370.0 3% [N/A] [N/A] THOUSAND
  • 95. 95 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 4.74 41% 97% 3% [N/A] MILLION
  • 97. 97 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN CURAÇAO 161.1 151.2 130.0 183.8 120.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 89% 94% 81% 114% 75%
  • 98. 98 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +9% +8% +16% +9% +12 THOUSAND +10 THOUSAND +25 THOUSAND +10 THOUSAND
  • 99. 99 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 161.1 54.2% 45.8% +0.6% 36.3 THOUSAND YEARS OLD 89% $15,000 97% 97% 97%
  • 100. 100 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 151.2 94% 139.6 87% THOUSAND THOUSAND
  • 101. 101 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 138.8 [N/A] [N/A] 151.2 THOUSAND THOUSAND
  • 102. 102 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 LIVE.COM 4M 03S 3.41 YAHOO.COM 4M 02S 3.61 MCB-BANK.COM 7M 22S 4.40 WIKIPEDIA.ORG 4M 16S 3.31 AMAZON.COM 8M 29S 8.62 REDDIT.COM 15M 46S 10.05 NETFLIX.COM 2M 04S 1.79 INSTAGRAM.COM 5M 23S 3.34 MSN.COM 3M 51S 2.53 EBAY.COM 9M 41S 7.22 WHATSAPP.COM 3M 50S 1.23 TWITTER.COM 6M 21S 3.21 TWITCH.TV 5M 55S 2.91 BONGACAMS.COM 4M 22S 2.03 ROBLOX.COM 14M 11S 8.72 PORNHUB.COM 8M 29S 3.19 DELOTON.COM 1M 02S 1.52
  • 103. 103 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). CURACAO 100 FACEBOOK 20 YOUTUBE 19 GOOGLE 17 TRANSLATE 12 WEGA NUMBER 10 YOU 8 WEGA DI NUMBER 8 WEGA NUMBER KORSOU 7 MOVIES 6 HOTMAIL 6 MCB 6 WEGA DI NUMBER KORSOU 6 GOOGLE TRANSLATE 5 MP3 5 QUOTES 4 WEATHER 4 MLB 4 JOE BLACK 4 EXTRA 4
  • 104. 104 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 130.0 81% 120.0 75% THOUSAND THOUSAND
  • 105. 105 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 130.0 +8% 92% 55% 45% THOUSAND
  • 106. 106 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.01% 10.6% 0.3% 15.6% 24.6%
  • 107. 107 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.89% 2.57% 2.32% 3.27% 2.88%
  • 108. 108 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 57.00 35% 56% 44% THOUSAND
  • 109. 109 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 183.8 114% 89% 11% 53% THOUSAND
  • 111. 111 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE DOMINICAN REPUBLIC 10.82 6.64 5.60 9.00 5.10 MILLION MILLION MILLION MILLION MILLION 81% 61% 52% 83% 47%
  • 112. 112 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +10% +10% +2% +11% +585 THOUSAND +500 THOUSAND +171 THOUSAND +500 THOUSAND
  • 113. 113 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 10.82 50.2% 49.8% +1.1% 28.4 MILLION YEARS OLD 81% $15,234 92% 92% 91%
  • 114. 114 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 6.64 61% 6.05 56% MILLION MILLION
  • 115. 115 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 6.60 6.64 5.51 6.64 MILLION MILLION MILLION MILLION
  • 116. 116 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 57% 39% 4% 0.11% +4% -5% -7% +57%
  • 117. 117 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM.DO 8M 36S 9.81 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 MP3TECA.COM 3M 44S 5.52 COROTOS.COM.DO 11M 48S 11.00 FACEBOOK.COM 10M 21S 4.00 LISTINDIARIO.COM 12M 54S 2.48 DIARIOLIBRE.COM 14M 32S 2.54 LIVE.COM 4M 03S 3.41 THESTARTMAGAZINE.COM 7M 29S 3.20 AMAZON.COM 8M 29S 8.62 INSTAGRAM.COM 5M 23S 3.34 EBAY.COM 9M 41S 7.22 WIKIPEDIA.ORG 4M 16S 3.31 NETFLIX.COM 2M 04S 1.79 REMOLACHA.NET 7M 14S 3.52 YAHOO.COM 4M 02S 3.61 BLOGSPOT.COM 2M 38S 2.12 WHATSAPP.COM 3M 50S 1.23 METROPCS.MOBI 0M 50S 1.10
  • 118. 118 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). FACEBOOK 100 LOTERIA 90 NACIONAL 70 DESCARGAR 63 LOTERIA NACIONAL 50 YOUTUBE 46 TRADUCTOR 34 GOOGLE 31 MLB 23 MUSICA 19 LEIDSA 18 LOTERÍA 16 NBA 16 VIDEOS 15 HOTMAIL 15 INICIAR SESION 15 MP3 14 DESCARGAR MUSICA 13 COROTOS 12 IMAGENES 12
  • 119. 119 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 5.60 52% 5.10 47% MILLION MILLION
  • 120. 120 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 5.60 +10% 91% 50% 50% MILLION
  • 121. 121 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.06% 7.7% 12.7% 49.8% 31.2%
  • 122. 122 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.17% 3.14% 3.28% 1.17% 1.18%
  • 123. 123 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2.30 21% 52% 48% MILLION
  • 124. 124 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 9.00 83% 76% 24% 60% MILLION
  • 125. 125 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 62.98 54.70 54.27 74.97 70.71
  • 126. 126 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 54% 11% 2% 4% 11% 11% 3% 5%
  • 128. 128 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN HAITI 11.05 2.00 2.00 6.61 1.80 MILLION MILLION MILLION MILLION MILLION 61% 18% 18% 60% 16%
  • 129. 129 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +25% +25% -27% +29% +400 THOUSAND +400 THOUSAND -2 MILLION +400 THOUSAND
  • 130. 130 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 11.05 50.6% 49.4% +1.2% 23.3 MILLION YEARS OLD 61% $1,787 61% 57% 64%
  • 131. 131 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 2.00 18% 1.80 16% MILLION MILLION
  • 132. 132 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 1.34 1.35 1.31 1.35 MILLION MILLION MILLION MILLION
  • 133. 133 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 17% 80% 3% 0.01% -8% +1% +46% [N/A]
  • 134. 134 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.HT 7M 39S 7.44 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 YAHOO.COM 4M 02S 3.61 FACEBOOK.COM 10M 21S 4.00 GOOGLE.FR 6M 34S 11.10 TORRENT9.BZ 7M 37S 7.92 AMAZON.COM 8M 29S 8.62 WIKIPEDIA.ORG 4M 16S 3.31 METROPCS.MOBI 0M 50S 1.10 BESOCCER.COM 7M 52S 5.16 LIVE.COM 4M 03S 3.41 LENOUVELLISTE.COM 6M 52S 3.30 LOTTERYPOST.COM 6M 48S 2.71 JOBPAW.COM 4M 35S 2.30 SAVEFROM.NET 3M 03S 1.32 ASK.COM 1M 59S 1.92 INSTAGRAM.COM 5M 23S 3.34 BLOGSPOT.COM 2M 38S 2.12 UNIBANKHAITI.COM 2M 42S 1.90
  • 135. 135 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). HAITI 100 GOOGLE 84 FACEBOOK 70 TRADUCTION 62 VIDEO 50 REAL 45 LOTTERY 38 DEFINITION 34 REAL MADRID 34 YOUTUBE 32 GOOGLE TRADUCTION 30 LIGA 28 BARCELONE 24 MUSIC 24 FILM 23 DYNASTY 22 WHATSAPP 19 LOTTERY NY 16 TRANSLATE 16 NEW YORK LOTTERY 15
  • 136. 136 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2.00 18% 1.80 16% MILLION MILLION
  • 137. 137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2.00 +25% 90% 44% 56% MILLION
  • 138. 138 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 9.9% 0.8% 10.2% 19.3%
  • 139. 139 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 3.89% 4.54% 2.73% 3.73% 1.83%
  • 140. 140 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 260.0 2% 38% 62% THOUSAND
  • 141. 141 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 6.61 60% 99% 1% 31% MILLION
  • 142. 142 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 19% 4% 4% 3% 2% 5% 3% 3%
  • 144. 144 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN JAMAICA 2.89 1.58 1.20 3.28 1.10 MILLION MILLION MILLION MILLION MILLION 55% 55% 41% 113% 38%
  • 145. 145 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 0% 0% +4% 0% (UNCHANGED) (UNCHANGED) +124 THOUSAND (UNCHANGED)
  • 146. 146 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 2.89 50.2% 49.8% +0.3% 26.3 MILLION YEARS OLD 55% $8,838 89% 93% 84%
  • 147. 147 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 1.58 55% 1.45 50% MILLION MILLION
  • 148. 148 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 1.58 1.30 1.22 1.30 MILLION MILLION MILLION MILLION
  • 149. 149 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 53% 39% 7% 0.23% -9% +13% +15% +21%
  • 150. 150 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM.JM 8M 28S 8.72 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 THESTARTMAGAZINE.COM 7M 29S 3.20 YAHOO.COM 4M 02S 3.61 AMAZON.COM 8M 29S 8.62 FACEBOOK.COM 10M 21S 4.00 WIKIPEDIA.ORG 4M 16S 3.31 LIVE.COM 4M 03S 3.41 SCOTIABANK.COM 5M 38S 5.50 DELOTON.COM 1M 02S 1.52 INSTAGRAM.COM 5M 23S 3.34 EBAY.COM 9M 41S 7.22 THEPIRATEBAY.ORG 4M 25S 6.17 NCBELINK.COM 5M 54S 4.95 PORNHUB.COM 8M 29S 3.19 IQOPTION.COM 1M 25S 1.24 BONGACAMS.COM 4M 22S 2.03 NETFLIX.COM 2M 04S 1.79 JAMAICAOBSERVER.COM 7M 18S 2.64
  • 151. 151 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). JAMAICA 100 YOUTUBE 36 MP3 36 FACEBOOK 31 YOU 23 JUICE MP3 21 GOOGLE 19 YAHOO 13 FACEBOOK LOGIN 12 QUOTES 12 NEWS 11 MOVIES 10 AMAZON 10 GMAIL 9 WEATHER 9 GLEANER 8 YAHOO MAIL 7 MUSIC 7 NCB 7 FIMI MP3 6
  • 152. 152 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 1.20 41% 1.10 38% MILLION MILLION
  • 153. 153 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1.20 0% 92% 54% 46% MILLION
  • 154. 154 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +1.57% 10.0% 17.5% 24.1% 27.5%
  • 155. 155 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 2.04% 2.30% 1.99% 4.11% 3.07%
  • 156. 156 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 510.0 18% 51% 49% THOUSAND
  • 157. 157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 3.28 113% 95% 5% 50% MILLION
  • 158. 158 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 60.87 51.20 49.62 74.47 72.55
  • 159. 159 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 78% 14% 0.9% 10% 9% 19% 6% 15%