Web Congress Miami 2013 Content Marketing

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In this presentation we talk all about content marketing, Wordpress, email, press releases and all types of tools to help you do your marketing well.
Presented by Karla Campos of Social Media Sass and Jackie Jimenez of Innovate WordPress

Published in: Technology, Business

Web Congress Miami 2013 Content Marketing

  1. 1. Content Marketing “Get the Most Out of Your Content Online”
  2. 2. Karla & Jackie Tweet Us Giveaway! #WebCongress @InnovateWP @SocialMediaSass
  3. 3. Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences Jackie Jimenez Karla Campos Founder & CEO - The Innovative Consultants LLC / Innovate WP Founder & CEO - Social Media Sass / The Real Women of Social Media ●  Innovate WP: WordPress Training Program - LiveNinja Partner ●  #WPMIA Co-Organizer ●  WordCamp Miami & Orlando Speaker ●  Provides Integrated Marketing Services ●  Clients: 3iWave SmartWatch, Peter Coppola ●  Connect on Twitter @InnovateWP / @JackieJ04 ●  CEO of Social Media Sass, we make your social media rock. ●  CEO - The Real Women of Social Media ●  Winner Small Business Influencer Awards ●  Board member Social Media Club South Florida ●  Soon to be published author of The Chronicles of a Social Media Addict. ●  Speaker NicheParent, Social Media Day
  4. 4. Agenda ●  Learn About: ○  Content types to use in marketing ○  Distribution Channels ○  Case studies & examples of successful content marketing ○  Tools & WP plugins for content creation & distribution
  5. 5. Content People Want Content That Builds Trust: ●  Shows that you know your subject matter well ●  Posts by others (reviews & testimonials) : shows credibility ●  Guest Blogging ●  Credible Content - shows authenticity
  6. 6. Types of Content ●  Blog Posts ●  Photos & Videos ●  Press Releases and Articles ●  Email Newsletters ●  Customer Generated Content ●  Presentations: SlideShare
  7. 7. IT’S ALL ABOUT WORDPRESS
  8. 8. The Power of WordPress
  9. 9. Blog Posts Posts that build trust ●  Instructional posts ●  Product and service reviews ●  Company updates ●  Newsworthy items ●  Industry topics ●  Showing your expertise
  10. 10. STATISTICS ONLY GOING UP
  11. 11. You Should Have Blogged Already! Source: WordPress.com
  12. 12. WordPress = Code is Poetry Content May Be King, but Comments are QUEEN!
  13. 13. WordPress Comments Disqus CommentLuv LiveFyre Intense Debate
  14. 14. WP <3 FB WP Social Authenticate Facebook Plugin for WordPress Source: iStrategy Labs
  15. 15. THE IMPORTANCE OF PHOTOS
  16. 16. Photos # Source: MDG Advertising
  17. 17. Photos ■  Memes Oh My! ■  PicMonkey ■  Filtered Photos (Instagram, Diptic) ■  Mobile Photo Apps ●  Picsart ●  HDR Camera
  18. 18. Photos & Videos
  19. 19. VIDEO MARKETING ONLY RISING
  20. 20. The Importance of Video
  21. 21. Videos ■  Curated on Instagram & Vine, Mobile Apps ■  YouTube & Vimeo Channels ■  Custom Player ■  eHow & Instructional Videos ■  Live Spreecast & Google Hangouts
  22. 22. YouTube YouTube Live
  23. 23. Short Videos Power Sharing on Instagram Vs Vine - What Do You Prefer? #WebCongress @SocialMediaSass @InnovateWP
  24. 24. Hangouts If You Don’t Have a Google+ or YouTube Profile... Shame on You! Over 1 Million Active Users on Google+ (Source: Google)
  25. 25. Social Chats Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers
  26. 26. GIVEAWAY TIME
  27. 27. Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption #WebCongress @InnovateWP
  28. 28. PRESS RELEASES ARTICLES
  29. 29. Press Releases & Articles ●  Google Trusts Dated Written Content - Shows Importance ●  80 Million People Get Their News Online Every Day ●  100 Million People Use Search Engines Daily ●  64% of Journalists Use Google or Yahoo! to Follow News Source: E-Releases
  30. 30. Press Releases & Articles Source: CommonCraft
  31. 31. The Power of Press Releases State, Regional, Country and Global Distribution PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
  32. 32. Email & Newsletters Articles ●  Topical information about the industry ●  Off Page - linking back to your site ●  Keyword Rich, but Not Keyword heavy http://www.radicati.com 485,259 Experts on EzineArticles to Date! #WebCongress @InnovateWP
  33. 33. Channels of Distribution Learn where to place your content for highest viewership ●  Your Website/Blog ●  ●  ●  ●  ●  Other Blogs Social Media Web Communities Content Curation Email
  34. 34. MARKETING CASE STUDIES
  35. 35. Case Studies
  36. 36. Case Studies Over 289,000 Subscribers - Large Reach
  37. 37. Case Studies Spin Chill
  38. 38. Case Studies
  39. 39. INTEGRATING WITH WORDPRESS
  40. 40. Your Website/Blog ●  ●  ●  ●  Importance of Authorship Google+ Integration Social Media Feed: Dynamic Content Dynamic Content: Blog on Homepage vs Static
  41. 41. Your Website/Blog About Author Box & Star Author Box #WebCongress @InnovateWP
  42. 42. Your Website/Blog Shareaholic
  43. 43. Other People’s Website/Blog Guest Blogging Articles Off Site Opinion Articles: Journalism
  44. 44. WP Plugins Blubrry Scoop.It Rebel Mouse Rotating Twitter Plugin NextGen Slider JetPack
  45. 45. Tools & WP Plugins Editorial Calendar Schedule content, collaborate
  46. 46. Social Media Plugins Floating Social Media Icons Social Sharing Toolkit Pinterest Integration Instagram
  47. 47. Email Marketing ●  It’s All About the Call to Action. ●  Focus on Mobile - Over 80% of email users check on their phones ●  Test, test and test again - you don’t want unsubscribes! MailChimp | Constant Contact | Aweber
  48. 48. Email Marketing VistaPrint
  49. 49. Online Tools ●  Dropbox ●  IFTTT ●  Flickr ●  Twitterfeed ●  Networked Blogs
  50. 50. INTEGRATING YOUR STRATEGY
  51. 51. Developing an Integrated Marketing Strategy Online 1 2 3 Improve Rinse & Repeat Google Analytics Project Ahead - Dates A/B Testing Start Developing If It Works, Don’t Break It SproutSocial Reporting Constantly Evolve Facebook Page Insights Keep Connecting Find a New Niche Use the Tools Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy
  52. 52. You Got Questions? We Got Answers.
  53. 53. That’s All Folks! Thank You #WebCongress Workshop Attendees Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass
  54. 54. Simple Side With Three Columns Get In Touch Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. The Real Women of Social Media zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. InnovateWP.com zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w InnovateJackie.com Zawiera wbudowany schemat kolorów, aby prezentacji. Zawiera wbudowany schemat kolorów. SocialMediaSass.com Zawiera wbudowany schemat kolorów, aby prezentacji. Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP
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