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Web Congress Miami 2013 Content Marketing
 

Web Congress Miami 2013 Content Marketing

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In this presentation we talk all about content marketing, Wordpress, email, press releases and all types of tools to help you do your marketing well. ...

In this presentation we talk all about content marketing, Wordpress, email, press releases and all types of tools to help you do your marketing well.
Presented by Karla Campos of Social Media Sass and Jackie Jimenez of Innovate WordPress

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    Web Congress Miami 2013 Content Marketing Web Congress Miami 2013 Content Marketing Presentation Transcript

    • Content Marketing “Get the Most Out of Your Content Online”
    • Karla & Jackie Tweet Us Giveaway! #WebCongress @InnovateWP @SocialMediaSass
    • Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences Jackie Jimenez Karla Campos Founder & CEO - The Innovative Consultants LLC / Innovate WP Founder & CEO - Social Media Sass / The Real Women of Social Media ●  Innovate WP: WordPress Training Program - LiveNinja Partner ●  #WPMIA Co-Organizer ●  WordCamp Miami & Orlando Speaker ●  Provides Integrated Marketing Services ●  Clients: 3iWave SmartWatch, Peter Coppola ●  Connect on Twitter @InnovateWP / @JackieJ04 ●  CEO of Social Media Sass, we make your social media rock. ●  CEO - The Real Women of Social Media ●  Winner Small Business Influencer Awards ●  Board member Social Media Club South Florida ●  Soon to be published author of The Chronicles of a Social Media Addict. ●  Speaker NicheParent, Social Media Day
    • Agenda ●  Learn About: ○  Content types to use in marketing ○  Distribution Channels ○  Case studies & examples of successful content marketing ○  Tools & WP plugins for content creation & distribution
    • Content People Want Content That Builds Trust: ●  Shows that you know your subject matter well ●  Posts by others (reviews & testimonials) : shows credibility ●  Guest Blogging ●  Credible Content - shows authenticity
    • Types of Content ●  Blog Posts ●  Photos & Videos ●  Press Releases and Articles ●  Email Newsletters ●  Customer Generated Content ●  Presentations: SlideShare
    • IT’S ALL ABOUT WORDPRESS
    • The Power of WordPress
    • Blog Posts Posts that build trust ●  Instructional posts ●  Product and service reviews ●  Company updates ●  Newsworthy items ●  Industry topics ●  Showing your expertise
    • STATISTICS ONLY GOING UP
    • You Should Have Blogged Already! Source: WordPress.com
    • WordPress = Code is Poetry Content May Be King, but Comments are QUEEN!
    • WordPress Comments Disqus CommentLuv LiveFyre Intense Debate
    • WP <3 FB WP Social Authenticate Facebook Plugin for WordPress Source: iStrategy Labs
    • THE IMPORTANCE OF PHOTOS
    • Photos # Source: MDG Advertising
    • Photos ■  Memes Oh My! ■  PicMonkey ■  Filtered Photos (Instagram, Diptic) ■  Mobile Photo Apps ●  Picsart ●  HDR Camera
    • Photos & Videos
    • VIDEO MARKETING ONLY RISING
    • The Importance of Video
    • Videos ■  Curated on Instagram & Vine, Mobile Apps ■  YouTube & Vimeo Channels ■  Custom Player ■  eHow & Instructional Videos ■  Live Spreecast & Google Hangouts
    • YouTube YouTube Live
    • Short Videos Power Sharing on Instagram Vs Vine - What Do You Prefer? #WebCongress @SocialMediaSass @InnovateWP
    • Hangouts If You Don’t Have a Google+ or YouTube Profile... Shame on You! Over 1 Million Active Users on Google+ (Source: Google)
    • Social Chats Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers
    • GIVEAWAY TIME
    • Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption #WebCongress @InnovateWP
    • PRESS RELEASES ARTICLES
    • Press Releases & Articles ●  Google Trusts Dated Written Content - Shows Importance ●  80 Million People Get Their News Online Every Day ●  100 Million People Use Search Engines Daily ●  64% of Journalists Use Google or Yahoo! to Follow News Source: E-Releases
    • Press Releases & Articles Source: CommonCraft
    • The Power of Press Releases State, Regional, Country and Global Distribution PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
    • Email & Newsletters Articles ●  Topical information about the industry ●  Off Page - linking back to your site ●  Keyword Rich, but Not Keyword heavy http://www.radicati.com 485,259 Experts on EzineArticles to Date! #WebCongress @InnovateWP
    • Channels of Distribution Learn where to place your content for highest viewership ●  Your Website/Blog ●  ●  ●  ●  ●  Other Blogs Social Media Web Communities Content Curation Email
    • MARKETING CASE STUDIES
    • Case Studies
    • Case Studies Over 289,000 Subscribers - Large Reach
    • Case Studies Spin Chill
    • Case Studies
    • INTEGRATING WITH WORDPRESS
    • Your Website/Blog ●  ●  ●  ●  Importance of Authorship Google+ Integration Social Media Feed: Dynamic Content Dynamic Content: Blog on Homepage vs Static
    • Your Website/Blog About Author Box & Star Author Box #WebCongress @InnovateWP
    • Your Website/Blog Shareaholic
    • Other People’s Website/Blog Guest Blogging Articles Off Site Opinion Articles: Journalism
    • WP Plugins Blubrry Scoop.It Rebel Mouse Rotating Twitter Plugin NextGen Slider JetPack
    • Tools & WP Plugins Editorial Calendar Schedule content, collaborate
    • Social Media Plugins Floating Social Media Icons Social Sharing Toolkit Pinterest Integration Instagram
    • Email Marketing ●  It’s All About the Call to Action. ●  Focus on Mobile - Over 80% of email users check on their phones ●  Test, test and test again - you don’t want unsubscribes! MailChimp | Constant Contact | Aweber
    • Email Marketing VistaPrint
    • Online Tools ●  Dropbox ●  IFTTT ●  Flickr ●  Twitterfeed ●  Networked Blogs
    • INTEGRATING YOUR STRATEGY
    • Developing an Integrated Marketing Strategy Online 1 2 3 Improve Rinse & Repeat Google Analytics Project Ahead - Dates A/B Testing Start Developing If It Works, Don’t Break It SproutSocial Reporting Constantly Evolve Facebook Page Insights Keep Connecting Find a New Niche Use the Tools Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy
    • You Got Questions? We Got Answers.
    • That’s All Folks! Thank You #WebCongress Workshop Attendees Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass
    • Simple Side With Three Columns Get In Touch Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w prezentacji. The Real Women of Social Media zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. Zawiera wbudowany schemat kolorów. prezentacji. Zawiera wbudowany schemat kolorów. Zawiera wbudowany schemat kolorów, aby Zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w opcje, można tworzyć własne schematy kolorów w programie PowerPoint do wykorzystania w programie PowerPoint do wykorzystania w prezentacji. InnovateWP.com zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy kolorów w InnovateJackie.com Zawiera wbudowany schemat kolorów, aby prezentacji. Zawiera wbudowany schemat kolorów. SocialMediaSass.com Zawiera wbudowany schemat kolorów, aby prezentacji. Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP