Branding

1. Branding
Presented by Karla Campos
@SocialMediaSass

2. Hi, I’m Karla Campos. I have been featured on several news
channels, my favorite piece was on Entrepreneur.com. In 2013
I won a business influencer award along names like Dell and
Odesk. I’m a mom and entrepreneur and run my own
pr/tech/social media company. I’m an author and educator.
Wearer of many hats. Founder Social Tech Live conference.

3. How many companies do you think are out there similar to
mine?

4. What is branding? You want the boring definition?
The marketing practice of creating a name, symbol or design
that identifies and differentiates a product from other
products

5. How many of these
companies do you
recognize? What stands
out most about them? Is
a hamburger just
another hamburger?

6. Who are you?
Who am I? Let us look at
my logo.

7. What does color have to
do with it?
The Psychology of color

8. Who is your audience?
What are their ages?
Where do they hang
out? What do they like?
How do you connect
with them?

9. Am I being fake? Be your own
version of Sasha Fierce or The
Rock or anyone else you
admire. Just don’t be a copy.
What do they stand for?
What do you stand for?

10. Walt Disney.
What a brand!!!
What are some of your
favorite brands and why?

11. If it doesn’t
work. Rebrand.
Reinvent.
Succeed.

12. Connect with me on social media @SocialMediaSass
Join us for @SocialTechLive at FIU in July : )

13. Image credit:
slide 4 & 5 http://latimerappleby.com/bands-brands
slide 7 http://precisionintermedia.com/color
slide 8 http://www.indietips.com/finding-your-audience
slide 9 http://damienpagelewis.com/beyonce
slide 9 https://www.youtube.com/watch?v=cRnE9j9SzMU
slide 10 http://inspower.co/inspirational-quotes-from-walt-disney