Linkstorm Partner D1
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Linkstorm Partner D1

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Good Overview on the LInkstorm.

Good Overview on the LInkstorm.
Contact me directly : Bryan@zephyrnet.com or Bfeinberg@linkstorm.net

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Linkstorm Partner D1 Presentation Transcript

  • 1. content driven performance
  • 2. www.linkstorm.netLinkstorm is a turnkey digital advertising delivery platform for brands toengage consumers through online display ads and targeted content delivery.We combine exclusive and proprietary patented banner ad units and servingtechnology that enables brands to engage through standard mediaplacements anywhere on the web or mobile. We work seamlessly with brands,creative agencies, media agencies, ad networks, and ad exchanges to createconsumer brand engagment. All our Units are built to strict IAB guidelines andwe are certified across multiple RTB’s, DSP’s and publisher sites.
  • 3. CLICK HERE FOR LIVE DEMOIncrease revenue of existing inventory with a betterperforming ad unit. Certification is easy.Increase qualified leads and gain valuable insightson your customers. Direct Response our specialty.Deliver performance to your clients via strategyintegration, product delivery and marketing solution.www.linkstorm.net
  • 4. We are a Navigation Menu that quickly and easily overlays anyexisting ad format and lets the customer decide where they want togo…Increased, qualified click-through and conversion rates viahigher engagements and deeper customer insights. Instant,universal updates that works across all platforms, networks, andRTB Ad Networks as well mobile and tablet environments.www.linkstorm.netCLICK HERE FOR LIVE DEMO.
  • 5. Certified by DSPs Turn, MediaMath,AppNexus on the demand side as well asGoogle AdX, Yahoo, Right, Xaxis, Pubmatic, CasaleMedia, IPG/Cadreon, Omnicom/Accuen.Direct Response Advertising, User Acquisition,AdTraffic Generation, AdServing, Content LinkingWe Drive High Performance Marketing
  • 6. CLICK HERE FOR LIVE DEMOwww.linkstorm.net• More click-throughs• More conversions• More Leadgen• Detailed insights & data• Universal updating• Delivery Optimization• Contextual Targeting• Premium Inventory Unit
  • 7. The company’s patented IP and delivery system significantlyimproves a brand’s ability to leverage/engage users withrelevant display ads, content delivery and social streams.CLICK HERE FOR LIVE DEMOwww.linkstorm.net
  • 8. MRM asked DoubleClick to ―copy‖ a Linkstorm Chevy adDoubleClick produced an expandable with all the samelinks, but all in a single expanded footprint. (Our Technologyenables a consumer feels like they’re progressing down apath of their own choosing.)Linkstorm outperformed DoubleClick 8-to-1 at the firstlevel of choices (the various car models), with 32% of allclicks being on a specific car model vs. 4% for DCLinkstorm outperformed DoubleClick 25-to-1 at thesecond level of choices (model-specific links to FuelEfficiency, Safety Record, Warranty Info, Locate a Dealer,etc.), with 25% of the clicks vs 1.3% for DCOverall, 80% of all Linkstorm clicks were clicks on themenu itself – i.e., the deeper, more self-qualified, better-converting clicks – versus 5% for DoubleClick.www.linkstorm.net
  • 9. Linkstorm vs non-Linkstorm – rigorous A/Btests(same websites, same placements on page, same times of day)CLICK-THROUGHRATEDIFFERENTIAL500%358%214%525%268%339%192%NON-LINKSTORM
  • 10. www.linkstorm.netwww.linkstorm.net
  • 11. Set Target Audience & ObjectiveDeliver Ad ImpressionsCreate Ads and Audience ModelsTrack Actions & Optimize in flightOptimizable Conversion EventsAnalytic Insights & RT ReportingLaunch campaign ads & optimizedelivery to improve the incrementallifts. Akamai on our backend.Campaign-specific audience modelsand data-driven designer segmentsbased on each clients/brands goals.Adapt models to focus on usersegments with highest lift regardingcontextual strategy. Video, directresponse and leadgen.Track and analyze user’s actions andengagment via the ad unit. Real-timeperformance tracking with efficiencyand scale.Launch campaign ads & optimizedelivery to improve the incremental liftin desired metrics in real-time.Define consumer types, creativeassets and campaign objectives.Build Strategy around bothperformance and engagement.www.linkstorm.net
  • 12. We work seamlessly with brands, media agencies, AdNetworks and AdXchangesto create and deliver both consumer and enterprise brand engagement. All ourunits are built to strict IAB guidelines and are certified across multiple RTB’s,DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals.www.linkstorm.net
  • 13. A Simple Rollover Activates theMenu and Our EngineStandard IABExpandable Ad UnitCLICK HERE FOR LIVE EXAMPLEwww.linkstorm.net
  • 14. www.linkstorm.net
  • 15. Microsite Functionality
  • 16. www.linkstorm.netDrive Users Directly into the Social Grid whileInteracting Directly with your Fan BaseCLICK HERE FOR LIVE DEMOFilm & Television
  • 17. • Product Release : May 2013 1st Live Campaign/10m+ imp• Music Lifestyle Focused. Engagment/Subscription Vehicle.• Multi-Tiered CPA > PPC> PPL> Pay per SignupQello/App Unitwww.linkstorm.netCLICKCLICKCLICKCLICK
  • 18. • Product Release : June 2013 1st Live Campaign/10m+ imp.• 5 more units in production cue. Conversion Driven, High CPM• Music Lifestyle Focused. Engagment Vehicle. Premium Ad Unit.AdSmash/LifestyleCLICK HERE FOR LIVE DEMO
  • 19. Consumer/RetailDrive Customers Directly to the Checkout CounterCLICK HERE FOR LIVE DEMOThis unit highlights Linkstorms e-commerce transaction capabilities. Uponrollover, Fathers Day shoppers browse from a selection of digital cameras andare able to make a secure purchase all within the Linkstorm Banner.www.linkstorm.net
  • 20. Financial ServicesPromote Multiple Products in a Single Ad Unitwww.linkstorm.netUsing a Linkstorm menu, E TRADE is able to promote multiple products(Trading, Banking, Mobile pro) to prospective clients in a single creative. Afterselecting a product of interest, a secondary menu allows clients to link directlyto the offer of their choice.CLICK HERE FOR LIVE DEMO
  • 21. Pharmaceuticalwww.linkstorm.netEffective Marketing with ISI Compliance Built in.Delivery thru static or scrolling source on Banner..Actos uses a Linkstorm menu to educate diabetics on how to achieve a healthier lifestyle,and provide tools and links to do so (i.e. BMI calculator, exercise guide, etc.). Additionally,the menu surfaces Actos product information and includes a link to capture userregistrations.CLICK HERE FOR LIVE DEMO
  • 22. www.linkstorm.netUniversal Updating on the FlyTravel & HospitalityCLICK HERE FOR LIVE DEMOWith the ability to optimize and swap out banners on the fly, Expedia usesLinkstorm to surface continuously changing offers by destination city and drivewest coast users to geo-targeted landing pages.
  • 23. www.linkstorm.netDrive Targeted Users to Brand OffersTelecom/MobileCLICK HERE FOR LIVE DEMOA banner "rollover" surfaces 5 no annual contract phones eligible for the"Unlimited Nights and Weekends" offer. Selecting the phone of their choice, asecondary menu displays a large image of the phone and allows users to linkdirectly to details, payment plans, and offers.
  • 24. Click on the below images in slide showin Actionwww.linkstorm.net
  • 25. What analytics are available?Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interact with theirbanner ads. Click here to learn more about our unique analytics platform. Note that the combination of Linkstormsactionable reporting, and the fact that Linkstorm menus can be centrally updated on the fly without re-mastering andre-serving the ad, implies a quantum leap in performance and tuning.What is involved in setting up a Linkstorm ad?Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketingstrategy into action this quickly! Linkstorm menus can be constructed in direct correlation to yourmarketing goals. For example, you can organize the navigation paths according to customersegmentation, stages of the purchase cycle, or your own product categories. You can either tellLinkstorm what the menu should be and well implement it, or to make it even easier to get started,well often draft a first cut of a menu that you can react to. After a couple of review passes, youredone. Then we (or you) design banners with appropriate call-to-action to entice your customers toengage with the menus — and were ready to go.For a high-level view of our complete 4-step process, click here.If you are a Publisher, click here to learn about our publisher certificationDo Linkstorm ads perform better than other ad formats?Yes. We have many case studies that demonstrate the performance benefits of Linkstorm.See a sampling in our Client Results section.www.linkstorm.net
  • 26. Is there more to Linkstorm than a new ad display technology?Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units withnavigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to thedestinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multipledeep links via menus untethered by the size constraints of the underlying creative. The result is improved brandexperience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner.Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstormmenus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences viabanners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video,Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meetthe needs of your customers and drive click-throughs and conversions.Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its positionto always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic ortext link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser andscreen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured bybrowser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout,even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicksinto the advertisers site via the Linkstorm menu, the user is always just one click back to the publishers page.www.linkstorm.net
  • 27. Can Linkstorm Ads be served and tracked through a 3rd party Ad Server?Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart (DFA),Falk, etc. — or we can serve them directly. All your traditional performance metrics are available in both cases, andLinkstorm can provide additional reporting on metrics that are proprietary to our platform. Click Here to learn moreabout our our Ad Serving and Publisher Network Certifications.Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstormmenus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences viabanners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video,Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meetthe needs of your customers and drive click-throughs and conversions.Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its positionto always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic ortext link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser andscreen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured bybrowser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout,even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicksinto the advertisers site via the Linkstorm menu, the user is always just one click back to the publishers page.www.linkstorm.net
  • 28. Modular Flexibility CreatesOptions to Drive PerformanceData Feeds: Dynamically populate to reflect latest news, studies, and competitive comparisonsof brand and competition.Direct Downloads: Distribute whitepapers, software trials, video, coupons, podcasts and more.Forms & Data Transfer: Boost lead generation via direct response form built into the bannerand direct customers to geographic-specific landing pages.Microsite Functionality: Replicate and distribute site navigation across publishers andplatforms.Standard Video: A medium or large rectangular video display unit with a single link to youroffering.In Menu Video Catalogue: Enable users to select from multiple videos directly from a Linkstormmenu.Video Menu Footer: Create an immersive experience with a menu that allows users to explorecontent while viewing video.www.linkstorm.net
  • 29. www.linkstorm.netCore concept: A multi-linking navigation tool… that can be distributedanywhere on the Internet… yet remains under central control, thuspermitting universal updating in real-time.Linkstorm owns the concept of advertising with navigation menus.Besides the patent protection, nobody else is doing this because it’s alsovery difficult technologically.Patent coverage extends to many businesses beyond Advertising:Publishing, Social Media, Paid Search, Video, Music, Digital RightsManagement including Peer-to-Peer & E-Commerce,Security/Authentication, Electronic Medical Records, Personal IdentityManagement and Affiliate Marketing.9 Patents approved to date30+ additional patents in pipeline
  • 30. Global DistributionLinkstorm is certified to deliver ads across 85%+ of the Web.500+ Major Publisher Sites, 25+ Ad Networks/Exchanges,and all three Major Portals in 24 Countries.*Linkstorm is Globally Certified*We spent the last 4 years getting there.www.linkstorm.net
  • 31. Client Portfolio
  • 32. Case Study (Education)Results:• CTR was well above the historical client averages.• Almost half of users clicked selected a targeted Linkstorm menu option. More userswanted to know about graduate degree programs than the client had expected.• After unfurling and viewing the Linkstorm menu, users were 7X as likely to take action.CLICK HERE FOR PILOT DETAILSwww.linkstorm.netOne of the nations largest exclusive online facilitators of degree and certificate programs overlaida Linkstorm navigation menu onto their existing 728x90 banner The campaign was designed todetermine the incremental value that Linkstorm provides and learn more about how users interactwith the online universities offerings. The campaign was designed to determine theincremental value that Linkstorm Provides and learn more how users interact with OnlineUniversity offerings. The campaign was run on the Collective Media Network.
  • 33. Case Study (Financial)Results:• CTR exceeded 50% Increase.• Half of users who decided to click selected a targeted Linkstorm menu option.• Users selected Savings topics over Checking topics by better than 3.5-to-1 margin.• 25% of users who viewed the unit, engaged with the Linkstorm Menu.CLICK HERE FOR PILOT DETAILSwww.linkstorm.netA financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90banner enabling users to select between two core product offerings: a savings account and achecking account. In addition, the menu included a link that delivered users to a brandedYouTube page. The campaign was run on Yahoo!, CNN Money, Kiplingers, and Bankrate.The Campaign was designed to Increase CTR by 50%, increase conversions and deliverusers to an otherwise hard to find content pages.
  • 34. Case Study (Technology)CLICK HERE FOR PILOT DETAILSwww.linkstorm.netResults:• In A/B test, achieved 2x CTR vs Standard banner. CTR increase by 100%.• Users who engaged with the Linkstorm menu were 10x more likely to take action and click thanthose who did not unfurl the menu.• Achieved top goal of users downloading presentation directly from Linkstorm menu.A leading supplier of networking equipment and network management used a Linkstormcascading navigation menu to educate consumers about a specific consumer product. Userswere able to download presentations, review product guidelines, link directly to landing pageswhere they could view videos, listen to podcasts, and sign-up for more information.The campaign was designed to increase CTR by 50%, educate consumers and deliverusers to otherwise hard to find content pages. Download Product Presentation directfrom menu.
  • 35. Thank YouDavid SidmanCEO/Founder+1-212-792-1847dsidman@linkstorm.netBryan FeinbergCIO/Partnerships+1-551-574-2169bfeinberg@linkstorm.netwww.linkstorm.net