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effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
effective_domaining_strategies-jeremy_wright.ppt
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effective_domaining_strategies-jeremy_wright.ppt

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  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Transcript

    • 1. 1001 Domain Buying Tips Jeremy Wright, CEO, [email_address]
    • 2. Secret Formula for the PERFECT Domain
    • 3. 1-99: Domain Basics
    • 4. 100-199: Domain SEO Tips <ul><li>One hyphen rarely hurts, two isn’t pretty, 3+ is evil </li></ul><ul><li>Consider buying entire sites (not just domains) for SEO value </li></ul><ul><li>If you’re buying within an industry, look for a common “footprint” (“Powered by WordPress” for blogs, or use an OLDER version # to find older blogs) </li></ul><ul><li>Don’t be afraid to buy a half dozen secondary, descriptive, domains and either 301 them or push to them using in-content links (extra 3 hours can mean 15-20% traffic lift) </li></ul><ul><li>Resources: </li></ul><ul><li>SMX Advanced sessionon buying domains for SEO http://www.localseoguide.com/smx-advanced-seo-domain-buying/ </li></ul>
    • 5. 201-249: Typability = Findability = Traffic <ul><li>A single hyphen hurts two-word domains as much as it helps, so your call </li></ul><ul><li>Avoid double letters ( www.toppartners.com … is that one P or two? … If you have to explain the spelling, find a new domain) </li></ul><ul><li>Use .com’s as primary domain, but buy others and redirect / use in-content deep links from other domains </li></ul><ul><li>Don’t mis-spell unless it helps with branding </li></ul><ul><li>Check the right spelling/hyphenated versions to make sure your domain is safe ( www.play-girlz.com is our girl gaming blog … if you don’t spell it right it’s NSFW!) </li></ul><ul><li>Resources: </li></ul><ul><li>Patrick O’Keefe’s Guide to Domain Buying: http://www.sitepoint.com/article/buy-ultimate-domain-name/2/ </li></ul>
    • 6. 250-499: Good Domain Branding <ul><li>Develop a set of “descriptive” words for your coverage (in celebs we use “news, groupie, fan, etc” and consider appending to the core subject of what the domain is for </li></ul><ul><li>Build a whiteboard full of names about your industry (short and punchy) and use www.instantdomainsearch.com to quickly see if dozens of variations are available </li></ul><ul><li>Words in other languages work better than you might think </li></ul><ul><li>Try not to misspell domains </li></ul><ul><li>There is branding, descriptiveness and SEO – you often have to choose 2 of them as priorities </li></ul><ul><li>Resources </li></ul><ul><li>NetSubstance Domain Suggestion Tool: www.netsubstance.com </li></ul>
    • 7. 500-749: Domain Age Matters <ul><li>Older is better than younger </li></ul><ul><li>Don’t change the subject of the site </li></ul><ul><li>Don’t change the URL structure </li></ul><ul><li>Don’t change the registrant information </li></ul><ul><li>Think like an old domain (ie: NO SEO PRINCIPLES) </li></ul><ul><li>Resources: </li></ul><ul><li>Jim Boynkin’s Buying Old Sites: http://www.jimboykin.com/screw-the-sandbox-buy-and-old-site/ </li></ul><ul><li>Shoemoney on Buying Sites for Domaining: http://www.youtube.com/watch?v=hMuM7umhIdk </li></ul>
    • 8. 750-849: Using Data to Choose Between Domains <ul><li>Having 2 great domain options is one of the worst challenges </li></ul><ul><li>Use MATH to solve the problem! </li></ul><ul><li>Assign values to each of the criteria YOU use to buy domains </li></ul><ul><li>Assign a dollar value to the domain you could live with </li></ul><ul><li>Multiply that by the “lift” of the second domain </li></ul><ul><li>If it costs more than the “lift”, or if won’t drive more traffic, or if growing it wouldn’t be more expensive, buy the original domain </li></ul>
    • 9. 850-899: Where to Find Good Domains <ul><li>Sitepoint Marketplace ( www.sitepoint.com/marketplace ) </li></ul><ul><li>Domain suggestion tools: </li></ul><ul><ul><li>http://domain-suggestions.domaintools.com/ </li></ul></ul><ul><ul><li>http://www.domainit.com/domain-suggest-tool.mhtml </li></ul></ul><ul><ul><li>www.nametumbler.com </li></ul></ul><ul><ul><li>www.domainsbot.com </li></ul></ul><ul><ul><li>http://www.bustaname.com/ </li></ul></ul><ul><li>Auction houses: </li></ul><ul><ul><li>Moniker </li></ul></ul><ul><ul><li>Sedo </li></ul></ul><ul><ul><li>Afternic </li></ul></ul><ul><ul><li>GreatDomains </li></ul></ul><ul><li>Resources: </li></ul><ul><li>Domain Name Goldrush Series @ Sitepoint: http://www.sitepoint.com/article/name-goldrush-1-rules-play/ </li></ul>
    • 10. 900-949: Domain Mailing Lists <ul><li>Find regular sellers of domain names, most of them maintain a mailing list of 50-500 people </li></ul><ul><li>Judge the quality of the domains before paying the price for them (some are free, some are upwards of 250$/year) </li></ul><ul><li>If you get a good domain a month, it’s worth the price of admission </li></ul><ul><li>Don’t be afraid to ask a larger Sedo seller if they maintain a mailing list </li></ul><ul><li>If you’re AT ALL interested in a domain on a mailing list, snatch it up. The worst that’ll happen is you sell it to someone else for the same price </li></ul>
    • 11. 950-1000: Tips for Buying Domains / Sites <ul><li>Lowball but don’t offend </li></ul><ul><li>Make the seller state a price, but assume he’ll go for half of it </li></ul><ul><li>Counter, counter, counter </li></ul><ul><li>Have contracts and such READY for when you get a deal – don’t allow cold feet to set in </li></ul><ul><li>When transferring domains, use a trust to avoid triggering engines that the domain has changed hands </li></ul><ul><li>Consider what you can afford (hint: it’s probably more than you think) </li></ul><ul><ul><li>Eg: Cost to get a new site to 10K pageviews/month using CPC? 1000$/month for 6 months… So a site doing 10K pageviews could be worth 6K to YOU. </li></ul></ul><ul><li>Resources: </li></ul><ul><li>http://seoroi.com/seo-roi-quality/buying-sites-use-trusts-beneficial-title/ </li></ul><ul><li>http://www.seodiva.net/2008/09/17/buying-an-old-domain-name/ </li></ul>
    • 12. 1001: Find a Domain You’re HAPPY With <ul><li>Cause switching’s a bitch </li></ul>
    • 13. Get in Touch <ul><li>This deck: http://www.ensight.org/wp-content/uploads/2008/11/pubcon-domaining.ppt </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @jeremywright </li></ul><ul><li>Skype: jeremy_wright </li></ul><ul><li>Cell: 416 726 3602 </li></ul><ul><li>www.b5media.com – global blog network </li></ul><ul><li>www.bizzia.com – leading business content </li></ul><ul><li>www.starked.com – entertainment and celebrity news </li></ul>
    • 14.  

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