Barack Obama's 2008 presidential campaign set unprecedented standards for online campaigning and fundraising. With no established donor or voter base, the campaign used innovative digital tactics like social media marketing, online fundraising, email communications, and video to build grassroots support. This allowed Obama to raise $500 million with an average donation of over $200 from more than 3 million individual donors. Through the campaign website, Obama inspired and mobilized tens of millions of supporters to donate, volunteer, and turn out voters, leading to his historic election as the first African American president.

1. Case Study on Barack Obama’s
historic presidential run
Presented To Dr.Raja Irfan Sabir
Presented By Muhammad Iqbal Rana

2. Out Source Partner :Blue State Digital developed and
managed an online campaign operation that was
unprecedented in size, scope, and influence.
In late 2006 Obama was Prepping for a presidential run
Senator Obama and his small team was facing insurmountable hurdles.
Obama’s Team had not so many donors
No established infrastructure of support
No glad handing influential voters in Iowa and New Hampshire.

3. Campaigns ambitious task: Use every tactic including
Online fundraising
Email communications
Social media marketing
Design,
Web video,
Grassroots organizing,
Search and display advertising
Staff- and user-generated content
Cutting-edge analytics and optimization
Peer-to-peer mobilization — to help the candidate build a national
campaign from scratch and sustain it through Election Day 2008.

4.  Tens of thousands of small
donations can exceed the financial
influence of a major corporation.
 A hundred passionate followers can unlock latent
support in thousands of others.
 Demoralized, disengaged citizens can be inspired
to participate

5. BarackObama.com served as the engagement hub for tens of
millions of supporters, including the more than 13 million
who subscribed to our email list.
Set up personal fundraising circles and volunteer groups
Posted blog entries and user events
Watched videos and read up-to-date content on
the campaign blog
Earned game-style “points,”
Downloaded up-to-date canvassing and calling lists
Uploaded the results when they were done contacting potential voters
Slogan of the campaigns :Obama for America

7. First we’ll mention the most important result of all:
On November 4, 2008, Barack Obama was elected
president of the United States.
Second Widely studied and copied
BarackObama.com
Sets the standard for campaigns of all kinds and at all levels
Fundraising.
Mobilized 3 million individual donors
Made 6.5 million donations totaling $500 million
The average donor gave more than twice.
People gave donations from $200 to $1,000

8.  More than 13 million people provided their email
addresses to Obama for America via My BO.
 The campaign sent more than 7,000 different messages
 Many of messages targeted to specific donation levels
 Total, more than 2 billion emails landed in supporters’ inboxes.
2 million user profiles were created
Write more than 400,000 blog entries
Post more than 200,000 events,
Created more than 45,000 volunteer groups.

9. During just the four days prior to Election Day,
Obama supporters used BSD’s phone banking technology
to make more than 3 million phone calls. This figure is on top of the millions
of calls supporters made during the weeks prior to the election.
Users spent more than 14 million hours watching more than
1,000 Obama campaign-related videos on YouTube. All told,
the campaign’s videos garnered more than 50 million views and 1.2 billion
minutes of view time.