Case Study on Barack Obama’s historic presidential runPresented To Dr.Raja Irfan Sabir Presented By Muhammad Iqbal Rana
Out Source Partner :Blue State Digital developed and managed an online campaign operation that was unprecedented in size, scope, and influence.In late 2006 Obama was Prepping for a presidential runSenator Obama and his small team was facing insurmountable hurdles.Obama’s Team had not so many donorsNo established infrastructure of supportNo glad handing influential voters in Iowa and New Hampshire.
Campaigns ambitious task: Use every tactic includingOnline fundraisingEmail communicationsSocial media marketingDesign,Web video,Grassroots organizing,Search and display advertisingStaff- and user-generated contentCutting-edge analytics and optimizationPeer-to-peer mobilization — to help the candidate build a nationalcampaign from scratch and sustain it through Election Day 2008.
Tens of thousands of smalldonations can exceed the financialinfluence of a major corporation. A hundred passionate followers can unlock latent support in thousands of others. Demoralized, disengaged citizens can be inspired to participate
BarackObama.com served as the engagement hub for tens ofmillions of supporters, including the more than 13 millionwho subscribed to our email list. Set up personal fundraising circles and volunteer groups Posted blog entries and user events Watched videos and read up-to-date content on the campaign blog Earned game-style “points,” Downloaded up-to-date canvassing and calling lists Uploaded the results when they were done contacting potential voters Slogan of the campaigns :Obama for America
First we’ll mention the most important result of all:On November 4, 2008, Barack Obama was electedpresident of the United States.Second Widely studied and copiedBarackObama.comSets the standard for campaigns of all kinds and at all levelsFundraising.Mobilized 3 million individual donorsMade 6.5 million donations totaling $500 millionThe average donor gave more than twice.People gave donations from $200 to $1,000
More than 13 million people provided their email addresses to Obama for America via My BO. The campaign sent more than 7,000 different messages Many of messages targeted to specific donation levels Total, more than 2 billion emails landed in supporters’ inboxes. 2 million user profiles were created Write more than 400,000 blog entries Post more than 200,000 events, Created more than 45,000 volunteer groups.
During just the four days prior to Election Day,Obama supporters used BSD’s phone banking technologyto make more than 3 million phone calls. This figure is on top of the millionsof calls supporters made during the weeks prior to the election.Users spent more than 14 million hours watching more than1,000 Obama campaign-related videos on YouTube. All told,the campaign’s videos garnered more than 50 million views and 1.2 billionminutes of view time.