2. Engage
• Tell a story
• Empathize
• Authenticity
• Match the media
3. http://player.vimeo.com/video/1823335
(Video made by Human Rights Action Center, a human rights NGO
in US)
- Contents: Human Rights
- Objective: Awareness-raising of UDHR
- Strategy:
Expose all the core contents in UDHR in
the form of an engaging video with an
artistic edge to grab the attention of the
audience
4. Incorporating social media into
organizational Goals
• The Mission of Organization
(Human Rights Action Center)
– Advocate and Advance human rights
• Video about UDHR on Vimeo
– Strategy to accelerate the Organization’s
Advocating efforts