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a d v e r t i s i n g
P 
roblem. 
There is a growing concern 
regarding students at 
RMIT not getting enough 
nutrition to maintain a 
balance diet. 
They are skipping meals 
and buying cheap, greasy 
food at the expenses of 
choosing a healthier 
option. 
And this can lead to 
negative impact on their 
physical and mental 
wellbeing.
insights 
The main barrier to preparing healthy 
meals identified by students was the 
lack of time. 
Over 30% of students surveyed believed 
that preparing healthy food would take 
30 minutes or more 
on average, even though this is not 
necessarily true.
I. 
To educate 75% of 
students to be responsible 
for their own health and wellbeing 
– not skipping meals and eat 
healthily. 
II. 
To change 50% of 
student’s perceptions that 
preparing a healthy meal is 
not timneo tc otnimsuem cionngs.u ming. 
Objectives
Hi. I’m Jesse. 
... it’s a little daunting to manage my own meals – 
even my friends agree! Especially when my 
assignments are starting to pile up, I don’t even 
have the time to shop, prepare the food and do the 
cooking! Even when I do have time to spare, I don’t 
” 
“ 
I am 19 this year and I am living away from home, 
and YES to my newfound freedom!! There are 
certainly some pluses and minuses to this like how 
badly I MISS EATING MY MOM’S HOME COOKED 
FOOD. Every now and then I get nagged on for not 
having a proper meal, but 
even know what to buy! 
Living alone and having a tight budget really limits 
on how much I can spend on my grocery and 
shopping. Once, I went grocery shopping, not only 
did waste 2 hours trying to figure out what to buy, I 
ended up buying junk food. So I usually go the easy 
way out – fast food! It’s fast, it’s convenient and 
although I know it’s not the healthiest and cheapest 
option out there, it beats skipping meal totally.
“ 
It is not difficult to shop, 
plan and cook my own 
healthy and nutritious 
meal even when I am on 
a tight budget. 
SMP
Anyone 
can 
Cook!
Rmit 
recipes!
pocket 
recipes!
mug 
a 
meal!
Baby Carrots 
Butter 
Brown Sugar 
Elbow Macaroni 
Cheese 
Oats 
Fruits
results RMIT Recipe Facebook page received a 
total of 204 likes and 
270 people engaged with our page. 
The total post reach hits 1,700 with an 
average reach of 130 for each post. 
The total number of clicks generated from our 
posts is 416 is a good amount in 
relation to the number of page likes
results 
During RUSU’s Wednesday free breakfast 
period, we gave out a total of 60 pocket 
recipes in an hour. 
RUSU also shared our RMIT Recipes page 
on their Facebook page, and this 
contributed heavily to our page likes.
results 
Instead of us approaching the students, 
students themselves approached us and 
we gave out a total of 24 mug-a-meals.
Anyone can Cook! 
is designed in a way that build a 
community amongst students and 
university staff and is also 
diverse enough to appeal to a 
broader online community.

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Anyone Can Cook - WOWEL

  • 1. a d v e r t i s i n g
  • 2. P roblem. There is a growing concern regarding students at RMIT not getting enough nutrition to maintain a balance diet. They are skipping meals and buying cheap, greasy food at the expenses of choosing a healthier option. And this can lead to negative impact on their physical and mental wellbeing.
  • 3. insights The main barrier to preparing healthy meals identified by students was the lack of time. Over 30% of students surveyed believed that preparing healthy food would take 30 minutes or more on average, even though this is not necessarily true.
  • 4. I. To educate 75% of students to be responsible for their own health and wellbeing – not skipping meals and eat healthily. II. To change 50% of student’s perceptions that preparing a healthy meal is not timneo tc otnimsuem cionngs.u ming. Objectives
  • 5. Hi. I’m Jesse. ... it’s a little daunting to manage my own meals – even my friends agree! Especially when my assignments are starting to pile up, I don’t even have the time to shop, prepare the food and do the cooking! Even when I do have time to spare, I don’t ” “ I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I get nagged on for not having a proper meal, but even know what to buy! Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally.
  • 6. “ It is not difficult to shop, plan and cook my own healthy and nutritious meal even when I am on a tight budget. SMP
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 17.
  • 18. Baby Carrots Butter Brown Sugar Elbow Macaroni Cheese Oats Fruits
  • 19.
  • 20. results RMIT Recipe Facebook page received a total of 204 likes and 270 people engaged with our page. The total post reach hits 1,700 with an average reach of 130 for each post. The total number of clicks generated from our posts is 416 is a good amount in relation to the number of page likes
  • 21. results During RUSU’s Wednesday free breakfast period, we gave out a total of 60 pocket recipes in an hour. RUSU also shared our RMIT Recipes page on their Facebook page, and this contributed heavily to our page likes.
  • 22. results Instead of us approaching the students, students themselves approached us and we gave out a total of 24 mug-a-meals.
  • 23. Anyone can Cook! is designed in a way that build a community amongst students and university staff and is also diverse enough to appeal to a broader online community.