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Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
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Mindscapes tools 23.11

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How Mindscapes training can boost creativity in advertising

How Mindscapes training can boost creativity in advertising

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  • 1. Creativity boosting tools
  • 2. Yonathan Dominitz Presented by
  • 3. What is a Creative Thinking Tool?
  • 4. Where do they come from?
  • 5. Do they really work?
  • 6. How can it help boosting creativity?
  • 7. Where do these tools come from?
  • 8. Awarded creative ideas Common thinking patterns
  • 9. Mindscapes Analysis of Cannes Lions winners 2009 : Categories: Titanium & Integrated, Promo, Direct ,PR 81% Following one of 6 Mindscapes patterns 66% Mindscapes patterns
  • 10. Mindscapes Analysis of Cannes Lions winners 2009 : Among Grand Prix and gold lions: Categories: Titanium & Integrated, Promo, Direct ,PR 81% Mindscapes patterns
  • 11. What is a Mindscapes creative thinking tool?
  • 12. Nelka- Costa Rica
  • 13. Attract foreign tourists The client's Brief:
  • 14. Small budget The problem:
  • 15. Instead, address Local drivers idea:
  • 16. Drivers complain about the bad conditions of the roads The Insight:
  • 17. launch an anonymous website www.costaricaholes.com phase I:
  • 18. Phase I www.costaricaholes.com
  • 19. Phase II- the branding of the blog
  • 20. 100% of fleet rented 95% of renters were local Results:
  • 21. MTV Australia
  • 22. The task: Attract new young subscribers
  • 23. youth mistrust advertising The problem:
  • 24. The challenge: Advertising Which doesn’t look like Advertising?
  • 25. Snoop Dogg
  • 26. Results: X 3 more new subscribers.
  • 27. Indian man see the stubbled look as cool and rugged The problem:
  • 28. Address this barrier The opportunity:
  • 29. Indians love to debate The Insight:
  • 30. The majority of Indian woman prefer shaven man
  • 31. Results: 38% increase in sales 35% increase in market share
  • 32. Pattern? + +
  • 33. Fight For a Cause
  • 34. Brand Cause
  • 35. causeSocial media Mobile Blogs OOH
  • 36. sympathy Brand Cause awareness
  • 37. First creative step: Create the cause
  • 38. How?
  • 39. Insights!
  • 40. Serious or humoristic
  • 41. consensus or controversial
  • 42. Real or fictitious
  • 43. Insights + brand + target
  • 44. 16 creative thinking tools
  • 45. 2 days 8 different tools Practiced on real briefs
  • 46. Does it really work?
  • 47. Thank you and…
  • 48. have fun creating new great ideas!
  • 49. www.themindscapes.com

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