Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Mindscapes tools 23.11

on

  • 1,391 views

How Mindscapes training can boost creativity in advertising

How Mindscapes training can boost creativity in advertising

Statistics

Views

Total Views
1,391
Views on SlideShare
1,390
Embed Views
1

Actions

Likes
6
Downloads
40
Comments
0

1 Embed 1

http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mindscapes tools 23.11 Presentation Transcript

  • 1. Creativity boosting tools
  • 2. Yonathan Dominitz
    Presented by
  • 3. What is a Creative Thinking Tool?
  • 4. Where do they come from?
  • 5. Do they really work?
  • 6. How can it help boosting creativity?
  • 7. Where do these tools come from?
  • 8. Awarded creative ideas
    Common thinking patterns
  • 9.
  • 10. Mindscapes Analysis of Cannes Lions winners 2009 :
    81%
    Following one of 6
    Mindscapes patterns
    66%
    Mindscapes patterns
    Categories: Titanium & Integrated, Promo, Direct ,PR
  • 11. Mindscapes Analysis of Cannes Lions winners 2009 :Among Grand Prix and gold lions:
    81%
    Mindscapes patterns
    Categories: Titanium & Integrated, Promo, Direct ,PR
  • 12. What is a Mindscapes creative thinking tool?
  • 13.
  • 14. Nelka- Costa Rica
  • 15. The client's Brief:
    Attract foreign tourists
  • 16. The problem:
    Small budget
  • 17. idea:
    Instead, address Local drivers
  • 18. The Insight:
    Drivers complain about the bad conditions of the roads
  • 19. phase I:
     
    launch an anonymous websitewww.costaricaholes.com 
  • 20. Phase Iwww.costaricaholes.com
  • 21. Phase II- the branding of the blog
  • 22. Results:
    100% of fleet rented 95% of renters were local
  • 23. MTV Australia
  • 24. The task:
    Attract new young subscribers
  • 25. The problem:
    youth mistrust advertising
  • 26. The challenge:
    AdvertisingWhich doesn’t look likeAdvertising?
  • 27. Snoop Dogg
  • 28.
  • 29.
  • 30.
  • 31. Results:
    X 3 more new subscribers.
  • 32.
  • 33. The problem:
    Indian man see the stubbled look as cool and rugged
  • 34. The opportunity:
    Address this barrier
  • 35. The Insight:
    Indians love to debate
  • 36.
  • 37.
  • 38. The majority of Indian woman prefer shaven man
  • 39.
  • 40. Results:
    38% increase in sales 35% increase in market share
  • 41. +
    +
    Pattern?
  • 42. Fight For a Cause
  • 43. BrandCause
  • 44. OOH
    cause
    Social media
    Blogs
    Mobile
  • 45. sympathy
    BrandCause
    awareness
  • 46. First creative step:
     
    Create the cause
  • 47.  
    How?
  • 48.  
    Insights!
  • 49. Serious or humoristic
  • 50. consensus or controversial
  • 51. Real or fictitious
  • 52. Insights + brand + target
  • 53. 16 creative thinking tools
  • 54.  
    2 days
    8 different tools
    Practiced on real briefs
  • 55. Does it really work?
  • 56.
  • 57.  
    Thank you and…
  • 58.  
    have fun creating new great ideas!
  • 59. www.themindscapes.com