0
Creativity boosting tools
Yonathan Dominitz
Presented by
What is a Creative
Thinking Tool?
Where do they come from?
Do they really work?
How can it help boosting
creativity?
Where do these tools
come from?
Awarded creative ideas
Common thinking patterns
Mindscapes Analysis of Cannes Lions winners 2009 :
Categories: Titanium & Integrated, Promo, Direct ,PR
81%
Following one ...
Mindscapes Analysis of Cannes Lions winners 2009 :
Among Grand Prix and gold lions:
Categories: Titanium & Integrated, Pro...
What is a Mindscapes
creative thinking tool?
Nelka- Costa Rica
Attract foreign tourists
The client's Brief:
Small budget
The problem:
Instead,
address Local drivers
idea:
Drivers complain about the
bad conditions of the roads
The Insight:
launch an anonymous website
www.costaricaholes.com
phase I:
Phase I
www.costaricaholes.com
Phase II- the branding of the blog
100% of fleet rented
95% of renters were local
Results:
MTV Australia
The task:
Attract new young subscribers
youth mistrust advertising
The problem:
The challenge:
Advertising
Which doesn’t look like
Advertising?
Snoop Dogg
Results:
X 3 more new
subscribers.
Indian man see the stubbled look
as cool and rugged
The problem:
Address this barrier
The opportunity:
Indians love to debate
The Insight:
The majority of Indian woman prefer
shaven man
Results:
38% increase in sales
35% increase in market share
Pattern?
+ +
Fight For a Cause
Brand Cause
causeSocial
media
Mobile
Blogs
OOH
sympathy
Brand Cause
awareness
First creative step:
Create the cause
How?
Insights!
Serious or humoristic
consensus or controversial
Real or fictitious
Insights + brand + target
16 creative thinking tools
2 days
8 different tools
Practiced on real briefs
Does it really work?
Thank you and…
have fun creating
new great ideas!
www.themindscapes.com
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Mindscapes tools 23.11
Upcoming SlideShare
Loading in...5
×

Mindscapes tools 23.11

1,199

Published on

How Mindscapes training can boost creativity in advertising

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,199
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
57
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Transcript of "Mindscapes tools 23.11"

  1. 1. Creativity boosting tools
  2. 2. Yonathan Dominitz Presented by
  3. 3. What is a Creative Thinking Tool?
  4. 4. Where do they come from?
  5. 5. Do they really work?
  6. 6. How can it help boosting creativity?
  7. 7. Where do these tools come from?
  8. 8. Awarded creative ideas Common thinking patterns
  9. 9. Mindscapes Analysis of Cannes Lions winners 2009 : Categories: Titanium & Integrated, Promo, Direct ,PR 81% Following one of 6 Mindscapes patterns 66% Mindscapes patterns
  10. 10. Mindscapes Analysis of Cannes Lions winners 2009 : Among Grand Prix and gold lions: Categories: Titanium & Integrated, Promo, Direct ,PR 81% Mindscapes patterns
  11. 11. What is a Mindscapes creative thinking tool?
  12. 12. Nelka- Costa Rica
  13. 13. Attract foreign tourists The client's Brief:
  14. 14. Small budget The problem:
  15. 15. Instead, address Local drivers idea:
  16. 16. Drivers complain about the bad conditions of the roads The Insight:
  17. 17. launch an anonymous website www.costaricaholes.com phase I:
  18. 18. Phase I www.costaricaholes.com
  19. 19. Phase II- the branding of the blog
  20. 20. 100% of fleet rented 95% of renters were local Results:
  21. 21. MTV Australia
  22. 22. The task: Attract new young subscribers
  23. 23. youth mistrust advertising The problem:
  24. 24. The challenge: Advertising Which doesn’t look like Advertising?
  25. 25. Snoop Dogg
  26. 26. Results: X 3 more new subscribers.
  27. 27. Indian man see the stubbled look as cool and rugged The problem:
  28. 28. Address this barrier The opportunity:
  29. 29. Indians love to debate The Insight:
  30. 30. The majority of Indian woman prefer shaven man
  31. 31. Results: 38% increase in sales 35% increase in market share
  32. 32. Pattern? + +
  33. 33. Fight For a Cause
  34. 34. Brand Cause
  35. 35. causeSocial media Mobile Blogs OOH
  36. 36. sympathy Brand Cause awareness
  37. 37. First creative step: Create the cause
  38. 38. How?
  39. 39. Insights!
  40. 40. Serious or humoristic
  41. 41. consensus or controversial
  42. 42. Real or fictitious
  43. 43. Insights + brand + target
  44. 44. 16 creative thinking tools
  45. 45. 2 days 8 different tools Practiced on real briefs
  46. 46. Does it really work?
  47. 47. Thank you and…
  48. 48. have fun creating new great ideas!
  49. 49. www.themindscapes.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×