• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Mindscapes tools 23.11

on

  • 1,251 views

How Mindscapes training can boost creativity in advertising

How Mindscapes training can boost creativity in advertising

Statistics

Views

Total Views
1,251
Views on SlideShare
1,250
Embed Views
1

Actions

Likes
6
Downloads
38
Comments
0

1 Embed 1

http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mindscapes tools 23.11 Mindscapes tools 23.11 Presentation Transcript

    • Creativity boosting tools
    • Yonathan Dominitz
      Presented by
    • What is a Creative Thinking Tool?
    • Where do they come from?
    • Do they really work?
    • How can it help boosting creativity?
    • Where do these tools come from?
    • Awarded creative ideas
      Common thinking patterns
    • Mindscapes Analysis of Cannes Lions winners 2009 :
      81%
      Following one of 6
      Mindscapes patterns
      66%
      Mindscapes patterns
      Categories: Titanium & Integrated, Promo, Direct ,PR
    • Mindscapes Analysis of Cannes Lions winners 2009 :Among Grand Prix and gold lions:
      81%
      Mindscapes patterns
      Categories: Titanium & Integrated, Promo, Direct ,PR
    • What is a Mindscapes creative thinking tool?
    • Nelka- Costa Rica
    • The client's Brief:
      Attract foreign tourists
    • The problem:
      Small budget
    • idea:
      Instead, address Local drivers
    • The Insight:
      Drivers complain about the bad conditions of the roads
    • phase I:
       
      launch an anonymous websitewww.costaricaholes.com 
    • Phase Iwww.costaricaholes.com
    • Phase II- the branding of the blog
    • Results:
      100% of fleet rented 95% of renters were local
    • MTV Australia
    • The task:
      Attract new young subscribers
    • The problem:
      youth mistrust advertising
    • The challenge:
      AdvertisingWhich doesn’t look likeAdvertising?
    • Snoop Dogg
    • Results:
      X 3 more new subscribers.
    • The problem:
      Indian man see the stubbled look as cool and rugged
    • The opportunity:
      Address this barrier
    • The Insight:
      Indians love to debate
    • The majority of Indian woman prefer shaven man
    • Results:
      38% increase in sales 35% increase in market share
    • +
      +
      Pattern?
    • Fight For a Cause
    • BrandCause
    • OOH
      cause
      Social media
      Blogs
      Mobile
    • sympathy
      BrandCause
      awareness
    • First creative step:
       
      Create the cause
    •  
      How?
    •  
      Insights!
    • Serious or humoristic
    • consensus or controversial
    • Real or fictitious
    • Insights + brand + target
    • 16 creative thinking tools
    •  
      2 days
      8 different tools
      Practiced on real briefs
    • Does it really work?
    •  
      Thank you and…
    •  
      have fun creating new great ideas!
    • www.themindscapes.com