1) The document discusses building a social media tool called "Project Fatty" to help college students eat healthier and lose weight by connecting their food purchases to an activity stream where friends can comment and provide support. 2) It notes that many diets fail because people have unrealistic expectations and goals, but social accountability through connecting purchases to friends may help with long term weight loss. 3) The tool would allow a hypothetical user named Aarlo to join a community, link his grocery store loyalty card to share purchases, and receive support from his network to help make healthier choices and stay on track with his goals.

1. Project fatty Yin Yin Wu habits.stanford.edu

2. the stats 1 out of 2 college students is overweight

3. the problem 3 out of 4 will never lose the weight

4. students eat junk 66% 64% 66% 66% Don’t eat enough fruits and vegetables Eat too much fat 59% say they know their diet has gone downhill since they went to college.

5. What do we do?

6. why do diets fail? Reject modest goals Expect to lose weight more quickly and with much less effort than is possible. Believe weight loss will improve their lives overall

7. “Diet companies sell on big promises to repeat customers. They make money from your failures.” -Polivy and Herman, University of Toronto

8. what works for long term weight loss? Personalized Accountability Guidance

9. Who are we designing for?

10. meet aarlo

11. aarlo represents our audience graduated from Yalelives in san franciscoworks at a startupand wants to lose weight

12. aarlo doesn’t need weight watchers. he needs a healthy living toolthat’s socialand connected

13. The Challenge: building a healthy eating tool for aarlo

14. blippy + weight watchers = Project Fatty

15. Project Fatty an activity stream for your food purchases– where each food purchase becomes a post. Your friends can comment on and “like” your food choices and help you stay on track

16. Step 1: Aarlo joins a community Fatties in the Bay Area Googler Fatties Fatties at Stanford

17. Step 2: link his safeway card Aarlo’s community watches his diet and supports him on his healthy eating goals!

18. Step 3: conversations start naturally

19. The choice between

20. is a lot easier when

21. your entire social network is watching and cheering you on

22. it’s easier to be accountable

23. when your credit card can’t lie

24. it’s simpler to stick to your goals

25. when your credit card becomes the trigger to eat well

26. aarlo’s ready for change By making it super simple to eat healthy and providing triggers to help him stay on track, we help Aarlo achieve his health goals Where he wants to be Lazy Busy Forgetful Unaccountable Now

27. Questions?