5. What Role Does sports play? Football players have a huge influence in the British media and for them to adopt the role of underwear modelling to add to the ideology of the appropriate masculine image, makes us questions sports men influence into changing the perspective of a males body.
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9. Shops That Support This - Holland & Barrett All high lighted products are post modern and are new needs demanded by men e.g. Tanning. Customer reply link – man can inquire about products All selling the idea of a better body, exploiting the influence of men in media for business opportunities Slogan – whatever you want to be.
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11. Men’s health is the title of the magazine pin pointed top left hand corner which would be the first thing readers read Fitness page to help readers control there health by keeping fit A page fro nutrition which would advice men what they should be eating and how to maintain a balanced diet Model: clearly states what the man of the front page of the magazine is and his name. Cover of Magazine Man with a healthy body in black and white but with a colourful range of text a round him to draw attention to him as a contrast. Shows readers that this print media is also available in form of E-media . Sub heading Bulk up Fast to link Viewers with the main magazine cover drawing the target audience to engage with magazine.
12. Magazines Men’s health Text around the body Good body Male gaze, men buy this magazine 6 pack Big arms Female is not main focus Both mid-shots Trey Songz artist VIBE magazine Main focus Text wrapped around body shading Good shape Big arms 6 pack Uses of gratification fans see him topless Both men are topless
14. Broadcast/Film Massive arms film Comic Influenced Popular influence of male image Grabbing attention film If your muscular your chosen Sports side of the ideology Comedy Big people Express a need of more muscular men
22. Hierarchy Of Needs Body building giving men confidence that they fit the masculine image The achievement of gaining this body is the overall success to some males
![How Muscles First Engaged into Media ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)