Has the influence of male masculinity changed though media?
How Muscles First Engaged into Media <ul><li>Super star Arnold Schwarzenegger introduced the muscular look into the media. Starting as the most known body builder titled ‘Mr. Universe’ to being a movie star with the perfect posture in films such as ‘Terminator’. And now he is internationally known as Mayor or state California. </li></ul>
Then Toys Got Involved. <ul><li>Famous star wars toy of Luke Skywalker in the 70’s was of a normal form man fairly skinny, however the new toy of 2000 is him but more muscular and he famously quoted when he saw this, “seems like they put me on steroids”. </li></ul><ul><li>Similarly toys such as Action Man, spider man or batman display this image of a muscular man. </li></ul>http://www.youtube.com/watch?v=-pU3E8DuLZw&oref=http%3A%2F%2Fwww.youtube.com%2Fresults%3Fsearch_query%3Dthe%2Bman%2Bwhose%2B%2Barms%2Bexploded%26aq%3Df
What Role Does sports play? Football players have a huge influence in the British media and for them to adopt the role of underwear modelling to add to the ideology of the appropriate masculine image, makes us questions sports men influence into changing the perspective of a males body.
Comics representation of superheroes <ul><li>https://read.dccomics.com/comixology/#/dc_u niverse </li></ul>
Do Reality Shows Uphold This Idea? <ul><li>Shows such as Jersey Shore and Geordie Shore which both have 4 men who are diverse in looks and height but all similar in the sense there all muscle pumped. And depicts the idea that they allows draw in females perhaps because of the fulfilling of a male image in today's media. </li></ul>
Movies Depicting The Male Image of muscles getting females. <ul><li>Notoriously Taylor Launter in Twilight the first was skinny and was not drawn to the attention of Bella. However subsequently second twilight he gained muscles and Bella fell in love with him and quoted “Hello Biceps”. Falling after that he shown his muscular body his female fan base grew and he became a successful model and cover of the new twilight calendar replacing skinny Robert Patterson. </li></ul>
Shops That Support This - Holland & Barrett All high lighted products are post modern and are new needs demanded by men e.g. Tanning. Customer reply link – man can inquire about products All selling the idea of a better body, exploiting the influence of men in media for business opportunities Slogan – whatever you want to be.
Magazine Encourage the muscular image of a ‘man’ <ul><li>These magazines depict men as muscular and engage readers through big muscles, and contains pages on how to attract women. </li></ul>
Men’s health is the title of the magazine pin pointed top left hand corner which would be the first thing readers read Fitness page to help readers control there health by keeping fit A page fro nutrition which would advice men what they should be eating and how to maintain a balanced diet Model: clearly states what the man of the front page of the magazine is and his name. Cover of Magazine Man with a healthy body in black and white but with a colourful range of text a round him to draw attention to him as a contrast. Shows readers that this print media is also available in form of E-media . Sub heading Bulk up Fast to link Viewers with the main magazine cover drawing the target audience to engage with magazine.
Magazines Men’s health Text around the body Good body Male gaze, men buy this magazine 6 pack Big arms Female is not main focus Both mid-shots Trey Songz artist VIBE magazine Main focus Text wrapped around body shading Good shape Big arms 6 pack Uses of gratification fans see him topless Both men are topless
Websites http://www.muscleprodigy.com/the-10-...-arcl-170.html http://www.youtube.com/user/NickiMinajAtVEVO?blend=1&ob=5#p/u/4/4JipHEz53sU 6 pack Central image Big arms Face is not main focus his body is Nicki minaj hidden Good body blog Big bodies in sports especially NFL Girl is not main focus Text is not main focus Sports men topless mid-shot on magazine cover
Broadcast/Film Massive arms film Comic Influenced Popular influence of male image Grabbing attention film If your muscular your chosen Sports side of the ideology Comedy Big people Express a need of more muscular men
MIGRAIN <ul><li>Media – midshots – always head to waist </li></ul><ul><li>Institution – Ranging from sports to music and films. </li></ul><ul><li>Genre - (varies from each platform) </li></ul><ul><li>Representation – Men as big and muscular </li></ul><ul><li>Audience – men and women alike who watch this are amazed at the men’s bodies. </li></ul><ul><li>Ideologies - men with best bodies are most dominant and will have a leading role. </li></ul><ul><li>Narrative – (varies from each platform) </li></ul>
Films That Portray This <ul><li>The man whose arms exploded (documentary) </li></ul><ul><li>300 </li></ul><ul><li>Rocky </li></ul><ul><li>Blood sports </li></ul><ul><li>Terminator </li></ul><ul><li>Hulk </li></ul><ul><li>Conan the barbarian </li></ul><ul><li>Never back down </li></ul><ul><li>Blood and Bone </li></ul><ul><li>Troy </li></ul><ul><li>John Tucker Must Die </li></ul>
<ul><li>An archetype of this dominant ideology of the big muscular man in the narrative gets the girls. Damon in Friday after next plays the dominant character but who is fond of guys and enjoys being gay. </li></ul>Archetypes
Meaninglessly Topless Advertisement for D&G eyewear. Advertisement for Omega watch
TEXT <ul><li>PRINT – men’s health magazine , VIBE magazine </li></ul><ul><li>E-MEDIA - http://www.muscleprodigy.com/the-10-...-arcl-170.html http://www.cracked.com/article_15623_celebrity-ripped-club-8-non-athletes-whove-gotta-be-steroids.html http://www.menshealth.com/ </li></ul><ul><li>BROADCAST – Longest Yard , HULK </li></ul>
Theories <ul><li>Postmodernist – A new things male modelling </li></ul><ul><li>Uses of gratification - men and women fascinated by these bodies </li></ul><ul><li>Vladimir Propp – Key roles Hero, villain, donor, dispatcher, the false hero, the helper, the princess, her father </li></ul><ul><li>Male gaze – for both females and males alike, men look at these bodies and are aspired. </li></ul>
Hierarchy Of Needs Body building giving men confidence that they fit the masculine image The achievement of gaining this body is the overall success to some males