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Japan B2C E-Commerce Report 2010 by yStats.com
Japan B2C E-Commerce Report 2010 by yStats.com
Japan B2C E-Commerce Report 2010 by yStats.com
Japan B2C E-Commerce Report 2010 by yStats.com
Japan B2C E-Commerce Report 2010 by yStats.com
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Japan B2C E-Commerce Report 2010 by yStats.com

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About our Reports …

About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

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  • 1. Japan B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 41Covered Countries JapanPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. Japan B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • In Japan, Internet users grew by +18% from 58 million in September 2008 to 68 million in September 2009 (second highest growth in Asia). • Compared to a slow economic recovery, online shopping in Japan grew by +22% between September 2008 and September 2009. • Factors for online sales growth are Japan‘s broadband Internet, advanced home-delivery and the obsession with mobile phones. • Amazon, Rakuten and Belle Maison are the leading B2C E-Commerce retailers in Japan. • Japan’s leading E-Commerce site Rakuten had more than 53 million members in 2009.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. Japan B2C E-Commerce Report 2010Table of Contents 1. Trends 5. Users / Shoppers • Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage by unique Visitors, Sep. 2008-Sep. 2009 of Country Population in Japan, 2008-2013f • E-Commerce Trends in Japan: Sales and Products • Internet Shoppers in Selected Asian Countries incl. • E-Commerce Trends in Japan: Online Japan, in % of Internet Users, 2Q08 vs. 2Q09 Supermarkets • Total Broadband Subscribers in Japan, compared to • E-Commerce Trends and Outlook for M-Commerce Germany, USA and the OECD, 2003-June 2008 Potentials in Japan • Broadband Subscribers per 100 Inhabitants in Ja- • Trends in the PC-based Internet Business and in pan, compared to Germany, USA and OECD Ave the mobile Internet Business in Japan rage, 2003-June 2008 • Trends in the Japanese CNS-based Internet Busi - • Broadband Subscribers in Japan, by Access ness and in the IPTV-based Internet Business Technology, compared to the OECD Average, in %, June 2008 • Mobile Phones and Wireless Access in Japan 2. Sales 6. Players • Total Retail and Mail-Order Sales in Japan, in JPY • Leading Japanese E-Commerce Players in the B2C billion, 2004-2008 Segment • B2C E-Commerce Volume in Japan, in JPY billion, • Leading B2C E-Commerce Players in Japan; by 2006-2008 Unique Visitors and Audience Reach, February 2010 • Leading Players in Selected Online Sectors in Ja- pan: E-Commerce, Travel, Securities, Auction, Banking, Portal 3. Shares • Facts about Amazon.co.jp • Facts about Rakuten.co.jp • B2C E-Commerce Share of total Retail Sales in • Facts about Nissen.co.jp Japan, in %, 2007-2008 • Facts about Yahoo.co.jp • News about Glamour-sales.com • News about AEON 4. Products • Share of E-Commerce of total Sales in each Cate- gory in Japan, in JPY billion and %, 2006-2007 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. Japan B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In Japan, Internet users grew by +18% from 58 million in September 2008 to 68 million in September 2009 (second highest growth in Asia). Asia Pacific Region and Individual Country Growth by unique Visitors, Sep. 2008-Sep. 2009 Total Unique Visitors (000) In September 2009, the Internet population in the Asia- Pacific region reached 484 million visitors age 15+ that Sep-2008 Sep-2009 % Change accessed the Internet from a home or work location, an increase of 22 percent from the previous year. Asia Pacific 396,000 484,245 22 With nearly half a billion people online, the region now China 168,258 220,834 31 accounts for 41 percent of the total 1.2 billion person Japan 57,933 68,319 18 global Internet audience. India 30,719 35,810 17 China, home to the largest Internet population in the South Korea 26,656 29,197 10 world, experienced a 31-percent increase to 220.8 million, making it the fastest-growing Internet country Australia 11,369 12,746 12 in the region. Taiwan 10,619 12,060 14 Japan saw its online population surge 18 percent Malaysia 8,680 9,401 8 to 68.3 million, while India climbed 17 percent to 35.8 Hong Kong 3,762 3,939 5 million users. Singapore 2,388 2,725 14 New Zealand 2,277 2,618 15 Note: Total Asia Pacific Internet Audience (Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs), Age 15+ - Home & Work Locations Source: comScore World Metrix, September 2009 5 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Japan’s leading E-Commerce site Rakuten had more than 53 million members in 2009. Facts about Rakuten.co.jp Name of Company Rakuten Homepage www.rakuten.co.jp Vertical Integration Retailer Business Model Multi-Category Retailer Apparel, shoes & bags; jewelry & watches; kids, toys & games; pet food & supplies; computer & audio- Product Range visual; CD, DVD & musical instruments; and various other products Revenue/Financials US$ 89.7 billion (2008) • Rakuten is Japans largest online retailer and a leading provider of Internet-based services. The companys business segments and subsidiaries include Rakuten Ichiba (an online shopping mall), Rakuten Auction (online auctions), Rakuten Books (online bookstore), Infoseek (Internet search, Web logs, and job boards), Rakuten Travel, and Rakuten Securities (online trading). The firm s entertainment activities include firms television broadcasting in Japan and ownership of a professional baseball team. Its financial services unit offers credit cards and consumer loans. Its Fusion Communications subsidiary (acquired in 2007) provides Internet phone service. Rakuten was founded in 1997 by chairman and CEO Hiroshi Mikitani. Rakuten had more than 53 million members in 2009. Others • Rakuten is the No. 1 in Japanese E-Commerce, the No. 1 in Online Hotel Reservation, the No. 2 in Online Securities, No. 3 in Portal Sites, No. 1 in Online Golf and No. 2 in Online Book Stores • In September 2009 Rakuten announced the acquisition of a 67% stake in TARAD Dot Com Co., Ltd., which operates Thailand’s largest e-commerce site. By this acquisition Rakuten wants to enter the e-commerce market in Thailand. • In 2008, Rakuten achieved a market share on the Japanese E-Commerce market of approximately 27%. Furthermore, gross transaction value reached approximately JPY 600 billion in 2008. Source: Rakuten, Trade Press, Company Research 33 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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