Global Internet and E-Commerce Trends 2010 by yStats.com

Global Internet and E-Commerce Trends 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS
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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
251
Covered Countries
USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Venezuela, UK,
Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands,
Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden,
Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India,
Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan,
Thailand, New Zealand, Egypt, South Africa
Price
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Key Findings
Covering 51 Countries Worldwide

• The older Canadian generation is the fastest growing segment of online users, quickly catching up to the
younger generations.

• Tax reductions plus the interest among low income consumers about the Internet, is boosting up the
Brazilian B2C E-Commerce market.

• It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.

• Factors for online sales growth are Japan‘s broadband Internet, advanced home-delivery and the obsession
with mobile phones.

• In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the
7th largest online audience.

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Table of Contents (1 of 6)
1. GLOBAL 3. MIDDLE AND SOUTH AMERICA

• Internet Users by geographic Regions, in millions, Brazil (Top Country)
December 2009
• B2C E-Commerce Trends: Sales and Top Players
• World Internet Penetration Rates by geographic

Regions, in %, December 2009 • B2C E-Commerce Trends: Christmas Sales 2009
• Breakdown of Internet Users, by Region, in %,
December 2009

Argentina
2. NORTH AMERICA
• E-Commerce Trends; incl. B2C/C2C E-Commerce
USA (Top Country) Sales, in ARS billion, 2008-2010f
• 6 Key Trends in Online Retail 2010 • E-Commerce Travel Trends
• Online Activities of Senior (65+) Internet Users,
June 2009
• Change in Online Sales by Business Model, in %,
Q1 2009 vs. Q1 2008 Chile
• Website Features which increase the Likelihood to
Purchase from that Website, in % of Respondents, • E-Commerce Market Overview
2009 • Internet Usage and E-Commerce Trends
• Female Purchase Decisions - the leading Influ-
ences, % of Respondents, August 2009
• Channels Offering the best Deals for Online
Buyers, in % of Respondents, November 2009
Colombia
• Online Book Market Trends
• Online Holiday Spending in December 2009 • General E-Commerce Trends
• Top Gaming Sites, by Unique Visitors and Change • Internet Usage and E-Commerce
vs. 2008, May 2009
• Online Banking and Online Projections

Canada

• Internet Usage
• Internet Access Mexico
• Internet Sales
• Reasons for going online according to Internet • E-Commerce Development
Users, by Age, % of Respondents, June-July 09 • Internet Users and E-Commerce
• Top 10 most popular Internet Categories, August-
September 2009
• Top Online Video Properties, by Videos Viewed,
Home and Work Locations, February 2009 Venezuela
• Top Online Video Properties, by Unique Viewers,
Home and Work Locations, February 2009 • Internet Usage and Penetration

Germany


4. EUROPE Austria (cont.)

Regional • Broadband and Narrowband Penetration, by
Region, in %, January 2009
• Percentage of Households with Internet Access, in
• Broadband & Internet Usage Indicators vs. EU,
%, Q1 2007-Q1 2009
2004-2008
• Percentage of Households with Broadband
Connections, in %, Q1 2007-Q1 2009
• Individuals using the Internet on average daily or Belgium
almost every Day, in %, Q1 2009
• Internet Shoppers by Gender, ranked by Total, in • B2C E-Commerce: General Trends
%, Q1 2009
• B2C E-Commerce: Internet Sales and Webshop

• Share of Internet Shoppers in Europe, 2004, 2006, Numbers
2008 & 2009
• B2C E-Commerce: Industry and Future

• Internet Users in CEE Countries, as % of the Perspectives
Population, 2008 & 2009
• Average Amount spent per Online Purchase, in %,
• Scandinavian B2C E-Commerce in the Economic 2007 & 2008
Crisis
• Delivery Methods used in B2C E-commerce, in %,
2008
UK (Top Country) • Preferred Payment Methods of Internet Pure
Players, in %, 2008
• Top 2010 Online Marketing Trends for UK & Europe
• Number and Growth (in %) of Online Shops,
• Internet Usage by Individuals and Households
2007-2009
• Internet Connectivity
• Internet Pure Players vs. Multi-Channel Players,
• Internet Access by Age Groups, in %, Q1 2009 in %, 2007-2008
• Usage of Fixed and Mobile Phone, PC, Internet and • Broadband & Internet Usage Indicators vs. EU,
Broadband, 2002-2009 2004-2008
• Comparison Sites
• Top 10 Gaining Site Categories by Number of
Unique Visitors, December 2008 vs. November Bulgaria
2008
• Online Shopping Market Development Overview • Internet Usage and B2C E-Commerce
• Online Shopping Behavior of Consumers
• Online Travel Sector
• Broadband Regional Penetration and Speed Czech Republic
• Broadband & Internet Usage Indicators vs. EU, in
%, 2004-2008 • Broadband & Internet Usage Indicators vs. EU,
2004-2008

Austria • B2C E-Commerce: Product Categories and Online
Shops

• General B2C E-Commerce Trends • B2C E-Commerce: Product Information and
Reasons for Online Shopping
• Households with Computer, Internet and
Broadband; Persons with Computer and Internet, • B2C E-Commerce: Delivery Costs and Products
2002-2009 • B2C E-Commerce: Factors and Payment Methods
• Reasons for People’s Internet Usage, by Age, in % • Sources of Information about Products, in %, 2008
of Internet Users, January-April 2009

Germany


Denmark Hungary

• Broadband & Internet Usage Indicators vs. EU, • Broadband & Internet Usage Indicators vs. EU,
2004-2008 2004-2008
• B2C E-Commerce: General Trends • B2C E-Commerce: General Trends
• B2C E-Commerce: Cross-Boarder • B2C E-Commerce: Online Spending and Price
Comparison Sites
• B2C E-Commerce: Reasons to buy Online and
Estonia
Payment Methods
• Payment Methods used for Purchases made at
• Internet Penetration and B2C E-Commerce
Online Stores, in %, 2008
• Broadband Market Overview
• Delivery Methods used for Purchases made at
Online Stores, in %, 2008
Finland

• Broadband & Internet Usage Indicators vs. EU, Ireland
2004-2008
• Internet and Telecommunication Trends
• Cross-Boarder B2C E-Commerce
France

• Broadband & Internet Usage Indicators vs. EU, Italy
2004-2008
• B2C E-Commerce Usage Trends, Q3 2009 • ICT and E-Commerce Industry
• B2C E-Commerce Value and Growth Trends, • B2C E-Commerce Trends
Q2 2009 • B2C E-Commerce Drivers
• Basket Size in the E-Commerce Market, in EUR per • Principal Payment System Adopted by Internet
Order, Q2/2006-Q2/2009 Shops, in %, 2009
• Couriers used by Internet Shops, in %, 2009
Germany • Broadband & Internet usage Indicators vs. EU, in
%, 2004-2008
2004-2008
Lithuania
• Reasons for Internet Access, in % of Internet
Users, 2009
• B2C E-Commerce Trends
• General Trends in B2C E-Commerce
• B2C E-Commerce of Clothing and Fashion
• Growth Potential of the various Online Consumer
Types, 2009 Macedonia
• Value and Number of Online Purchases and

Average Spending per Online Purchase, 2007-2008 • B2C E-Commerce Trends

Germany


Netherlands Portugal

• B2C E-Commerce: General Trends • General B2C E-Commerce Trends
• B2C E-Commerce: Sales • Internet Usage Trends
• B2C E-Commerce: Delivery • Broadband & Internet Usage Indicators vs. EU,
• B2C E-Commerce: Online Shoppers 2004-2008
in %, 2004-2008 Romania

Norway • B2C E-Commerce Trends
• Online Shopping Trends
• B2C E-Commerce Trends
• ICT Usage in Households, Q2 2009 Russia
• Households with Access to different ICT by
Income, in NOK thousand, Q2 2009 • Internet and Mobile User Trends
• Purpose and Nature of Activities on the Internet, • B2C E-Commerce Trends: Market Development
by Gender, last three months to Q2 2009 • B2C E-Commerce Trends: Online Sales
• Purpose and Nature of Activities on the Internet, • B2C E-Commerce Trends: Growth
by Age, last three months to Q2 2009
• Broadband Market Value, in USD million and
• Broadband & Internet Usage Indicators vs. EU, Wireless Access Share, in %, 2007-2012f
2004-2008
• Growth in fixed Broadband Access, Q3 2009
• Broadband Subscriptions by Market, Slovakia
Q3 2002-Q3 2009
2004-2008
Poland • Online Shopping Trends

Spain
2004-2008
• B2C E-Commerce: Sales and Number of Stores
• Internet Usage and Internet Shopping Habits,
• B2C E-Commerce: Economic Crisis 2008
• B2C E-Commerce: Shopping Behavior • Internet Penetration, by Regions, in %, 2009
• B2C E-Commerce: Social Shopping • Internet Access, by Devices, in %, 2008
• Number of Internet Shops, 2002-2008 • Site Categories by Percentage of Usage, 2009
• Other Sales Channels Used by Internet Shops, • B2C E-Commerce Growth, Q2 2009
in %, 2008
• B2C E-Commerce and Internet Shopper Profile,

• Logistics Companies Used by Internet Shops, 2008
in %, 2008
• Preferred Online Shopping Sites, in %, 2008
• Top Online Payment Companies by Internet Shop
• Payment Forms in Online Shopping, in %, 2008
Use, in %, 2008
• Availability and Popularity of Payment Methods in
in %, 2004-2008
Internet Shops, in %, 2008
• Value (in PLN million) and Volume of Internet
Transactions by Cash Cards, 2008

Germany


Sweden 5. ASIA

• Internet Usage: Broadband, Internet Banking, Regional
Shopping
• B2C E-Commerce: Sales and Online Payments • Asia Pacific Region and Individual Country Growth
by unique Visitors, Sep. 2008-Sep. 2009
• B2C E-Commerce: Purchased Goods
• B2C E-Commerce: Christmas Shopping Season
2009 Japan (Top Country)
2004-2008 • E-Commerce Trends: Sales and Products
• E-Commerce Trends: Online Supermarkets
Switzerland • E-Commerce Trends and Outlook for M-Commerce
Potentials
• B2C E-Commerce Trends • Trends in the PC-based Internet Business and in
the mobile Internet Business
• Trends in the CNS-based Internet Business and in
Turkey the IPTV-based Internet Business

• Total Internet Users by Country; Europe, Age 15+,
Azerbaijan
Home & Work Locations, April 2009
• Development of the B2C E-Commerce Market,
• E-Commerce Trends
incl. Purchases with local Credit Cards
• Trends of the B2C E-Commerce Market: General
Overview China
• Top 15 Online Properties, by total Unique Visitors,
September 2009; Top 10 Online Activities, by % • Top 10 Countries by Internet Users (in millions),
Share, May 2009 incl. China, 2008-2013f
• Top 10 Social Networking Sites, ranked by total
• Internet Market Trends
Unique Visitors (thousand), September 2009 • Online Shopping Market Trends
• Transaction Size of the Online Shopping Market,
in RMB billion, 2007-2012f
Ukraine • Online Travel Reservation Market Size Trends,
in RMB million, Q3 2008-Q3 2009
• Internet Users and Broadband Penetration Rate in
• Online Games Market Size Trends, in RMB billion,
major CIS Countries, in %, Q1 2009
Q3 2007-Q3 2009
• Internet Audience Trends, including Regional
• Online Gaming Trends
Aspects
• E-Commerce & M-Commerce Spending Trends
• Internet Usage, Access and Demographic Trends
• Share of Internet Users who bought in an Online
Shop at least once / who are aware of Online Hong Kong
Shopping, Eastern Europe, in %, 2008
• General B2C E-Commerce Trends

Germany


India South Korea

• E-Commerce Trends: General Overview • Top Search and Internet Properties, April 2009
• E-Commerce Trends: Shoppers and Online • Current Trends in Online Shopping
Purchases • Influence of Customers’ Reviews on Online
• E-Commerce Trends: Top 5 Hubs Shopping
• E-Commerce Trends: Handicrafts
• Online Offers for young People Taiwan

• B2C E-Commerce Trends; incl. Sales, in USD
Indonesia billion, 2009

Thailand

• B2C E-Commerce Trends, incl. Sales in THB billion,
Israel
2008-2009
• B2C E-Commerce Trends, incl. Sales Growth and
Major Players
• Internet Usage
• Cross-Boarder B2C E-Commerce
6. OCEANIA / AUSTRALIA
Malaysia New Zealand
• B2C E-Commerce Sales, in USD billion, 2009
• Online Shopping Trends

Philippines
7. AFRICA
• E-Commerce Trends
Egypt

Saudi Arabia • Internet and E-Commerce Trends

• E-Commerce Trends South Africa
• E-Commerce Transactions in the Middle East
• E-Commerce Growth in the Middle East • Online Shopping Trends
• B2C E-Commerce Spending, 2008 • Retail and B2C E-Commerce Trends
• Broadband Penetration in the Middle East • General B2C E-Commerce Trends

Germany


Samples


Tax reductions plus the interest among low income consumers about
the Internet, is boosting up the Brazilian B2C E-Commerce market.
Brazil: B2C E-Commerce Trends: Christmas Sales 2009
The reduction of taxes over industrialized products (IPI) of
refrigerators, ovens and laundry machines, plus the interest of
the low income consumers upon the Internet is boosting up the
Internet,
Brazilian e-commerce this Christmas.
Large retailers are forecasting growth of 80% in sales from
2008. The consultant e-bit, estimates an increase of 30% in
online sales from 15th November to the Christmas, totaling
R$1 630bil i th period. E t
R$1.630bil in the i d Extra.com.br i expecting growth
b is ti th
rate of 50% in earnings during Christmas, as commented by
Caio Mattar, president Grupo Pao de Acucar. Vicente Criscio,
market expert, believes that 2009 is ending up with a total of
17mil online consumers, 40% of them from the low income
classes.
classes
In addition to the Internet fever, sales will be higher thanks to
the new payment terms set up by large retailers, reaching up to
18 months without taxes.
Fabio Bonfa e commerce director Wal Mart estimates that
Bonfa, e-commerce Mart,
sales are going to be five times higher this Christmas. Casas
Bahia hopes ending up 2009 with 20% increase in online
sales, which already represent 2% of turnover. Other large
online retailer, Magazine Luiza forecasted growth rate of 80%
in sales in the comparison with 2008
2008.

Source: O Estado de Sao Paulo, Dezember 2009

38


In April 2009, Internet users in Turkey were among the most engaged
users in Europe, representing the 7th largest online audience.
Turkey: Total Internet Users by Country; Europe, Age 15+, Home & Work Locations, April 2009

Country Total unique Visitors Average hours per Visitor Average pages per Visitor

Germany 40,000
40 000 22 2,601
2 601
United Kingdom 36,820 29 2,482
France 36,348 28 2,971
Russia 31,303 15 2,228
Italy 21,230 19 1,790
Spain 18,636 25 2,398
Turkey 17,762 32 3,044
Netherlands 12,009 25 2,712
Sweden 5,671 25 2,712
Belgium 5,470 19 2,032
Switzerland 4,439 20 2,011
Austria 4,403 14 1,562
Portugal 3,774 19 1,725
Denmark 3,429 18 1,890
Finland 3,174 26 2,777
Norway 3,007 21 1,921
Ireland 1,749 17 1,641

Note: Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449

Source: comScore World Metrix, April 2009

186

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