Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Sleep = overrated. Full stack, growth, B2B. Marketing & PR Director at Transfix.
Industry
Advertising / Marketing / PR
Website
xochiada.me
About
WHAT DO I DO?
Reporting to the CTO, I lead marketing and public relations at Transfix, a NYC-based on-demand freight logistics startup. Media call us "Uber of Trucking."
IN A NUTSHELL, I AM A
Highly abstract thinker and spatial reasoner.
...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture.
Chronic initiator.
...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up.
Aspiring data nerd.
...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis.
Closet artist.
...My long history in.
Tags
social media
b2b
social selling
linkedin
social sales
sales
twitter
facebook
youtube
buyer journey
buyer persona
buyer mapping
lead generation
cold calls
demand generation
prospecting
social business
content marketing
content strategy
social media marketing
social media strategy
digital media
cds global
magazines
magazine
See more
- Presentations
- Documents
- Infographics
Startup Sales Stack Report 2017
Nic Poulos
•
7 years ago
The Ultimate Guide To Startup Sales Tools (2015)
Nic Poulos
•
8 years ago
The Shipper Customer Experience
Eytan Buchman
•
9 years ago
Bowery Capital - Guide To Startup Sales Tools
Nic Poulos
•
9 years ago
CES 2015: 50+ Highlights for Marketers
David Berkowitz
•
9 years ago
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America
MarketingProfs
•
9 years ago
Repurpose, Reuse and Refresh Content
Pam Didner
•
10 years ago
Technology B2B Content Marketing: 2014 Benchmarks, Budgets & Trends North America
Content Marketing Institute
•
10 years ago
The State of Native Advertising
Joe Pulizzi
•
10 years ago
B2B Marketers: Sharpen Your Storytelling Skills (Workshop)
LookBookHQ
•
10 years ago
Do Good Dialogues eBook
little m media
•
10 years ago
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marketing Association)
Justin Kirby
•
10 years ago
The State of Search
DemandSphere
•
10 years ago
10 Rules for Buyer Persona Development
Cintell
•
14 years ago
Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
Rebecca Lieb
•
11 years ago
Masters of SlideShare
Kapost
•
10 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
Tech Trends 2014
frog
•
10 years ago
86 Revealing Charts From the 2013 State of Inbound Marketing Report
HubSpot
•
10 years ago
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
SMASH Summit
•
13 years ago