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Story Mapping ,[object Object]
Product Backlogs are so fine-grained that you lose the overview Stuff More Stuff Even more Stuff
Stakeholders are interested in  Releases , not Sprints Release Inspect and adapt Satisfy business goals Sprint
1. Goal 1 2. Goal 2 3. Goal 3 Why? Why? User Stories 1. Goal 1 2. Goal 2 3. Goal 3 Business Goals Product Goals Why? Product Portfolio Marketable Feature Set Product Vision Product Backlog Release Backlog
Incrementing Source: Arlen Bankston
Iterating Source: Arlen Bankston
Story Maps Fully functional Fully featured Overall Goal A B C D A1 A2 A3 B1 B2 C1 C2 C3 D1 D1 D2 B3 Workflow, components... Necessity, Flexibility, Intelligence, Performance, Comfort, Luxury... Marketable Feature Set The extra work is  inside  the features }
Control per iteration Fully functional Fully featured Overall Goal A B C D A1 A2 A3 B1 B2 C1 C2 C3 D1 D1 D2 B3 End-to-end workflow Necessity, Alternatives, Flexibility, Intelligence, Performance, Comfort, Luxury... 6- 9 4 7 Report scores
Release Backlog and Story Maps A1 A2 B1 C1 B2 A3 B3 D1 D2 A4 ... Release Backlog
The Mobile Food Finder ,[object Object]
We are ByrdCo, a joint venture of Yellow Pages and Cornucopia Investor Parent Yellow Pages Co. Cornucopia Investors ByrdCo
Our company vision Freedom through information
We have a Product Vision for our initial product: Mobile Food Finder For  people on the road who  need to find a restaurant the  Mobile Food Finder is a  mobile application that  finds a nearby restaurant. Unlike  other food finders our product  is backed by a marketplace that brings restaurants and guests together.
Long term: CEO’s Plan for World Domination 1: Grab market share 2: Advertising 3: Reservation outsourcing
Short term: we need to prove we are a viable business ,[object Object],[object Object],[object Object],15 Jan Now 1 Feb Start development 1 May Go Live 1 July Go/No Go
These are the stakeholders for our Mobile Food Finder our Mobile Food Finder Restaurant Guest Restaurant Owner Reviewer Investor Parent Corporation Party Organizer Mobile Food Finder
These are the requirements for Restaurant Guests Requirement Navigation & Location based filtering Filtering on restaurant details (menu, opening times, ambiance...) Ratings & Reviews Dietary needs (vegetarian, halal, lactose free...) Support making reservations Organize party Save money Deal with low bandwidth situations Audio and Video in restaurant recommendations
These are the requirements for Restaurant Owners Pimp my restaurant details (Menu) promotions Insight in hit/click-through statistics for my restaurant Identify user Sponsored promotion Reservation system Pay subscription
Architectural Context ,[object Object],[object Object],[object Object],[object Object]
We have found that we are ahead in the dietary needs space in the dietary needs space Intolerances Dieting Ideological / Religious
We have revised our Product Vision For  people on the road who  need to find a restaurant the  Mobile Food Finder is a  mobile application that  finds a nearby restaurant. Unlike  other food finders our product   will support people in their dietary needs .
These are the stakeholders for our Mobile Food Finder our Mobile Food Finder Restaurant Owner Investor Parent Corporation Mobile Food Finder Restaurant Guest

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Story Mapping in Practice by Serge Beaumont

  • 1.
  • 2. Product Backlogs are so fine-grained that you lose the overview Stuff More Stuff Even more Stuff
  • 3. Stakeholders are interested in Releases , not Sprints Release Inspect and adapt Satisfy business goals Sprint
  • 4. 1. Goal 1 2. Goal 2 3. Goal 3 Why? Why? User Stories 1. Goal 1 2. Goal 2 3. Goal 3 Business Goals Product Goals Why? Product Portfolio Marketable Feature Set Product Vision Product Backlog Release Backlog
  • 7. Story Maps Fully functional Fully featured Overall Goal A B C D A1 A2 A3 B1 B2 C1 C2 C3 D1 D1 D2 B3 Workflow, components... Necessity, Flexibility, Intelligence, Performance, Comfort, Luxury... Marketable Feature Set The extra work is inside the features }
  • 8. Control per iteration Fully functional Fully featured Overall Goal A B C D A1 A2 A3 B1 B2 C1 C2 C3 D1 D1 D2 B3 End-to-end workflow Necessity, Alternatives, Flexibility, Intelligence, Performance, Comfort, Luxury... 6- 9 4 7 Report scores
  • 9. Release Backlog and Story Maps A1 A2 B1 C1 B2 A3 B3 D1 D2 A4 ... Release Backlog
  • 10.
  • 11. We are ByrdCo, a joint venture of Yellow Pages and Cornucopia Investor Parent Yellow Pages Co. Cornucopia Investors ByrdCo
  • 12. Our company vision Freedom through information
  • 13. We have a Product Vision for our initial product: Mobile Food Finder For people on the road who need to find a restaurant the Mobile Food Finder is a mobile application that finds a nearby restaurant. Unlike other food finders our product is backed by a marketplace that brings restaurants and guests together.
  • 14. Long term: CEO’s Plan for World Domination 1: Grab market share 2: Advertising 3: Reservation outsourcing
  • 15.
  • 16. These are the stakeholders for our Mobile Food Finder our Mobile Food Finder Restaurant Guest Restaurant Owner Reviewer Investor Parent Corporation Party Organizer Mobile Food Finder
  • 17. These are the requirements for Restaurant Guests Requirement Navigation & Location based filtering Filtering on restaurant details (menu, opening times, ambiance...) Ratings & Reviews Dietary needs (vegetarian, halal, lactose free...) Support making reservations Organize party Save money Deal with low bandwidth situations Audio and Video in restaurant recommendations
  • 18. These are the requirements for Restaurant Owners Pimp my restaurant details (Menu) promotions Insight in hit/click-through statistics for my restaurant Identify user Sponsored promotion Reservation system Pay subscription
  • 19.
  • 20. We have found that we are ahead in the dietary needs space in the dietary needs space Intolerances Dieting Ideological / Religious
  • 21. We have revised our Product Vision For people on the road who need to find a restaurant the Mobile Food Finder is a mobile application that finds a nearby restaurant. Unlike other food finders our product will support people in their dietary needs .
  • 22. These are the stakeholders for our Mobile Food Finder our Mobile Food Finder Restaurant Owner Investor Parent Corporation Mobile Food Finder Restaurant Guest

Editor's Notes

  1. http://adhdee-tje.blogspot.com /
  2. Incrementing calls for a fully formed idea. On time delivery requires dead accurate estimation. Slide copied from Arlen Bankston’s CSPO material.
  3. Iterating allows you to move from vague idea to realization. Slide copied from Arlen Bankston’s CSPO material.
  4. For handout - detailed persona - Several people who want to have dinner: -Instant hunger chance meeting -Business man -Couple in love -Diet constrained - Party organizer - Reviewer - professional food critic - reviewing customer - Restaurant owner
  5. For handout - detailed persona - Several people who want to have dinner: -Instant hunger chance meeting -Business man -Couple in love -Diet constrained - Party organizer - Reviewer - professional food critic - reviewing customer - Restaurant owner