This document summarizes an Agile product and user-centered design webinar hosted by XBOSoft. The webinar discusses integrating user research methods like usability testing, personas and prototypes into Agile software development processes. It emphasizes establishing a culture where employees are empowered to explore user needs and provide early, continuous feedback to improve products. The webinar aims to help organizations make better products faster by putting users first.

1. XBOSoft, Inc. All Rights Reserved. 1
Agile Product and User-Centered
Design Methodologies Webinar
with Kate Valdes
#XBOSoftwebinar

2. XBOSoft
Dedicated to software quality improvement
Founded in 2006
We speed products to market with our expert:
• Software QA consulting
• Software testing
Global team with offices in San Francisco, Beijing and
Amsterdam
XBOSoft, Inc. All Rights Reserved. 2
“Thorough, accurate and fast”

3. House Rules
 Participants other than the speakers are muted
 Post questions via the GoToWebinar control on
the right side of your screen or through Twitter
@XBOSoft
 Questions may be asked throughout the webinar -
we’ll try to answer them at the end
 You will receive information on the webinar
recording after the event
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Event hashtag: #XBOSoftwebinar

4. Meet Our Speakers
Philip Lew
CEO and Founder, XBOSoft
• Relevant specialties and
passions
o Software quality process,
evaluation, measurement
and improvement
o Software quality in use /
UX design
o Mobile User Experience
and usability
o Cycling and travel
• Contact: @philiplew
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Karla Smith
Marketing Manager,
XBOSoft
• Emails you about our
industry hot topic webinars
• Invites you to download our
latest trends in software
testing white papers
XBOSoft Team

5. Guest Presenter
Kate Valdes
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• As Senior UX Designer, BlackLine, has helped
guide the financial controls enterprise platform to
market-leader status
• 10 years of product design experience, crafting
UX/UI solutions for task, data-driven platforms
• Previous design work with Polycom and GoWesty,
with experience in e-commerce product fulfillment
• Follow: @k8valdes
• Lover of Belgian style beer, yoga, rugby, wannabe cyclist
• Has failed, a lot, and is better at it now. #rapid

6. INTERSECTION OF AGILE & UCD
Natural touch points with clients
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7. Agenda
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• Agile / UCD Introduction
• UX Research Landscape
– 10,000 ft view
– 100 ft view
• Look at a specific test plan
• UCD in the scrum
• Establishing a culture of curiosity

8. This Webinar is for
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• Strategic Product Thinkers
• Anyone who wants to
– make better products faster
– find out more about their users
– foster a culture of “user first”
– anyone who wants to add value
• Designers / Developers / Product / Executives

9. What is Agile?
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• It’s a buzzword
– Game changing, silver bullet, world peace, unicorns
• Movement challenging traditional software
development methods
– adopting lean manufacturing principles with the
goal of eliminating waste
• Small, quick, meaningful & measured chunks;
Iteration

10. First Principal of the Agile Manifesto!
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• “Our highest priority is to satisfy the customer
through early and continuous delivery of
valuable software”
– Get it out in the wild!

11. What is User-Centered Design?
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• A methodology that mandates bringing the
customer into each phase of the product
development process
• A toolkit helping designers, identity user
motivations and actions
• Designing products for the end user rather than
for cool features or business objectives

12. What do Our Users want?
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13. Our Arsenal
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Activity Types Deliverables Methodologies
Contextual Inquiries Personas Qualitative
Non-directive Interviews Mental Modals Quantitative
Questionnaires Storyboards Etc.
Social boards Site Maps
Usability Testing Wireframes
A/B Testing Prototypes
Analytical Feedback: GA,
New Relic, etc.
Feature / Competitive
Analysis
Card sorting User Flows
Heat Map
Finding Brief

14. When do we do what, and how?
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• As researchers we are taught to ask why to
our clients
• Start by asking why within your organization
• Then reach out to your clients

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• Startups
– need to constantly check in with their potential user
base to validate business idea or pivot
• Established technology companies
– Already have a user base
– Want to keep and expand their user base
– Want to stay ahead of competitors
Environment & Business Needs

16. Gorilla or Not a Gorilla
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• A structured and repeatable process
• Or Gorilla

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• Have these foundations been enabled within
your organization?
– Quick deployment schedule, multivariate A/B
– A solid analytical tool that is property
configured & managed
– Usability testing
– User feedback
from surveys,
social sites, etc.
Foundations of Feedback

18. Integrating UCD Into the Process
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• Discovery / Concept
• UX / UI Design (Sprint 0)
• Development
• Measure & Repeat

19. Discovery – Begin Research
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• Spend time with product & SME experts
• Put yourself in the user’s shoes
• Create a focused test plan that will provide
actionable insight
• Conduct research and analyze the results
• Craft a narrative from the results (deliverables)

20. Craft a Focused Test Plan
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• Clear
• Concise
• Context
• Test plan example

21. Sprint 0 - UX / UI Design
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• Research findings inform design
– Prototypes are developed to
communicate how a feature will look,
feel, and behave to the user
– Identify and exhaust all the potential
behavior scenarios
• Share prototyped design
– Ask why again, adapt as necessary

22. Development
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• Communicate objectives, discovery & design
early and often
• Uncover unforeseen scenarios
• Applying technical insight
• Release often to get feedback from the user as
soon as possible

23. Measure
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• Now that your feature is out in the wild, how is it
meeting business and design objectives?
– Check your analytics
– Ask! Structure another test plan
– Take action!
– Repeat

24. Establishing a Culture of Curiosity
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• Encourage exploration & failure
• Empower employees by giving everyone access to
the feedback foundations, access to clients, time
to complete discovery
• You can only add value if you know what value is!

25. Post your webinar questions on Twitter @XBOSoft
Registrants will receive an email with information on where to view the recording
and slides of today’s webinar.
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Thank you!
Q+A
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