UX Research in an Agile World
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UX Research in an Agile World
- 1. UX Research in an Agile World Hira Javed November 23, 2014
- 2. About Me Usability Specialist @hirajaved10 UX Instructor http://lnkd.in/HGSpHW
- 3. “Research is formalized curiosity. It is poking and prying with a purpose.” - Zora Neale Hurston
- 4. UX Research is about… Understanding the user: • What they do • How they do it • Why they do it
- 5. Why do UX research?
- 7. and this…
- 9. “building the right thing and we’re building the thing right.” - Natalie Hanson
- 10. Goals of UX Research • To add context and insight to the the design process. • To measure the effectiveness of design solutions implemented.
- 11. Traditional Face of User Research
- 12. But times they are a-changin’
- 13. Forces Affecting User Research
- 14. Mobile explosion It’s all about context
- 15. Industry speed Pressure to constantly evolve
- 16. Agile development Sprints don’t wait
- 17. UX Culture People want to be involved
- 18. Traditional methods take time
- 19. We have to make these faster…
- 24. Agile UX Research • TexAgile is about thinking holistically, working incrementally. • UX research process needs to align with this incremental workflow. • Research should commence in sprint 0 or earlier. • Prototypes will need to be tested one sprint ahead of development.
- 25. Research Methods
- 26. Heuristic Evaluation • Evaluate part of a design against set of usability best practises. • Can be done in 30 minutes • Can be used to provide usability feedback in each sprint.
- 27. Quick Competitive Review • Identify best practices and trends in the competitive landscape. • Can be completed in a day (depending on research objective). • Can be used to provide feedback during the discovery phase.
- 28. Guerilla Testing • Quick, low cost, usability testing “in the wild” • Can be conducted anywhere • 3 - 5 participants • 5 - 10 minutes each • Low - high fidelity prototype
- 29. Can be conducted as soon as the idea is out of your head
- 30. ...with any type of prototype Low-fidelity prototype Med to High-fidelity prototype
- 31. How to Plan a Guerilla Test
- 32. 1. Identify test goal Determine what is the purpose of doing the test. Example goal statement: “Assess the latest version of the mobile video player.”
- 33. 2. Identify target participants Determine participant characteristics. Example participant screener: • Users must own a smartphone. • Users must access mobile video content at least once a week.
- 34. 3. Identify test objectives Determine what you’re trying to learn. What questions are your trying to answer? Example test objectives: • Can users easily and effectively use the video player? • Can users interact with the scrubber? • Do users understand how to share a video?
- 35. 4. Create tasks Create user tasks that will allow you to assess your objectives. Example tasks: • Play a video and view comments • Share a video
- 36. 5. Create scenarios Create realistic scenarios of when users may do those tasks. Example scenarios: • Let’s say a friend told you about a great comment Rob Ford made at the end of this video clip. Can you play the clip and go to the comment? • You loved the clip and want to send it to another friend. Can you show me how you would do that?
- 37. 6. Prepare the prototype Create a prototype that can be tested. Sketches Wireframes Live site/app Interactive prototype
- 38. RITE Method • Rapid Iterative Testing & Evaluation (RITE) • Developed by Microsoft Games Studio and Microsoft Research. • Similar to typical usability testing • Changes to interface are made as soon as an issue is identified and a solution is clear.
- 39. RITE Method • The improved interface is tested with the next user. • Requires a dedicated researcher, and designer or developer. • Used to make design changes in small increments. • Can be completed in one day or over a few days. • Key decision makers must observe the test sessions.
- 40. RITE: Process 9am V0.1 Edit 11am V0.2 Edit 1 pm V0.3 Edit 3 pm V0.4 Edit Final Iteration User 1 User 2 User 3 User 4
- 41. C-RITE Method • Collaborate Rapid Iterative Testing & Evaluation • Used by Android teams in Google • 6 research sessions in 2 days. • Prototype changes between day 1 and 2. • Stakeholders collaborate in all UX phases.
- 42. C-RITE Method Collaborative design workshop for each day. • Designers demonstrate problem solving skills. • Engineers solve technical constraints. • Researchers guide insight interpretation. • PM gives business and scheduling input. • Can be repeated weekly.
- 43. C-RITE Method Traditional roles
- 44. C-RITE Method Collaboration in C-RITE
- 45. C-RITE Process
- 46. Key Take-Aways • The agile approach of incremental delivery needs continual design input. • There’s a fundamental shift in the way we conduct research in agile projects. • Narrow scope, faster methods, fewer participants but frequent testing, and less documentation.
- 47. User research won’t hold you back
- 48. Any Questions?
Editor's Notes
- We want to make sure we’re building the right thing and we’re building the thing right.
- - UX research is not tied to a specific point in the design process. It can be incorporated before, during and after the design solution has been implemented. - User research is done to inform design decisions. - Implementation of these design solutions are then tested with users to measure how effective they are in meeting user needs and business needs.
- In the past a lot of user research has been done in the formal lab setting Formally recruits They come to a formal lab You pay them an incentive Stakeholders behind on way glass It can take 6 weeks from start to finish
- It all about context’ Where people are where are they using the devices It all about understanding how a user interact with a site in particular setting reading news waiting line checking the sport scores on date or watch TV online
- So if you have wait 6 weeks to have testing done, you may already be ready to redesign again
- Increasingly adoption of agile development practices. In this world you are not going to stop a strint for lengthy testing
- Organizations have evolved to the point where they are no longer asking what is usability or user research but how can it help them. And seeing more and more people wanting to be involved in research
- Tried and tested methods such as heuristic evaluation, usability testing, card sorting and interviews are still really relevant and applicable in helping us understand our users. But some of these traditional methods can take time and don’t fit in with this faster development process and the realities of the new digital landscape.
- Taken these older methods and shined them up, made them more agile Narrow objectives Shorter timelines Brief documentation Informal deliverables
- Expert evaluation of the interface against a set of usability best practices Used to identify major usability problems Heuristic evaluation...could review whole website and can be done to review whole concept
- Expert evaluation of the interface against a set of usability best practices Used to identify major usability problems Heuristic evaluation...could review whole website and can be done to review whole concept
- Whether in the form of a sketch or an interactive prototype
- Describe the issues and questions you want to answer with the test. This is the most critical part of planning the test because it focuses the research.
- What tasks do you want the users to do to help you answer those questions.
- The digital world is changing and user research has changed along with it. But the focus is and will always be on keeping the user at the centre of design. One thing we do want to leave you with is that these research methods will not hold you back. They are there to help you design good products.