Writing for business proposals requires knowledge of copy writing technique. It involves dexterity to deal with critical topics discussed. Pricing is one such crucial issue discussed in an offer letter.

1. Facts and Opinions about Proposal and Price
Writing for business proposals requires knowledge of copy writing technique. It involves
dexterity to deal with critical topics discussed. Pricing is one such crucial issue discussed in an
offer letter.
I have come across many business proposal letters that first lay stress on benefits and unique
features of the products or services of an enterprise. Such letters leave price for the last few
pages. My personal experience has been that whenever I come across any proposal, I first flip
through the pages and find out the price of the contract or the offer made to me. If I find it higher
than my expectations or budget, I simply dump the letter somewhere I never get to see again.
I have also found out that it is beneficial if a writer first mentions the price or expenditure of the
total offer to a customer. Another important point is not to use the word ‘price’, ‘cost’ or
‘expenditure’ anywhere. All these words give a connotation of an expense. You can use the word
‘investment’ that gives a sense of value to the money. People like to listen and accept the word
‘profitable investment’ more as compared to the words such as ‘cost’ or ‘price’ that
communicate an expense. Mention in detail and tactfully that how the investment that your target
customer might make in your offer can be fruitful for him. Every client is a businessman by
nature and wants to know how the money that he is spending can give him double returns. You
can intelligently emphasize on these points. You can reveal your claims that you make in order
to back up the price. Another point to achieve this objective is that when you are discussing the
cost factor, you should never leave the sentence ending with a rate. Begin the sentence with the
rate and then immediately support it by giving a brief snapshot of the result of spending XYZ
amount. In this way, you are leaving an impact on your potential client about the value of the
money that he can invest in your offer. A buyer may finally make a decision of accepting your
offer.
To crack the deals your business proposal letter must have the above mentioned qualities.