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Social Media Guide


                               @portentint


                                                          portent.com
copyright 2011 Portent, Inc.                 conversationmarketing.com
portent.co/socialdnd
By way of introduction...




                                                 portent.com
copyright 2011 Portent, Inc.        conversationmarketing.com
!"#$%&'()*'+$",*-&.*/00"1(/+0"*
                                         !"!#$%&'()*+,#*-'%.#/)0#122%3+1-2%#
120

                                 Nerdosity
100
                                                                            OK, ne
 80


 60
                                                      Grudging acceptance

 40                             Stuffed in locker
                 You get a wedgie
 20


  0
                                1975           1985           1995              2005



                                                                                                  portent.com
 copyright 2011 Portent, Inc.                                                        conversationmarketing.com
?????




                                                    portent.com
copyright 2011 Portent, Inc.           conversationmarketing.com
FUD phase




                                                        portent.com
copyright 2011 Portent, Inc.               conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
She’s wearing a backpack,
                                   and I’m ok with it.




                                                                    portent.com
copyright 2011 Portent, Inc.                           conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
The DM’s took over the story




                                              portent.com
copyright 2011 Portent, Inc.     conversationmarketing.com
They went to the customers




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
They gave up their
                                   Troll-ish ways




                                                          portent.com
copyright 2011 Portent, Inc.                 conversationmarketing.com
They made it
                                transparent




                                                    portent.com
copyright 2011 Portent, Inc.           conversationmarketing.com
They got cynical (enough)




                                                                 portent.com
copyright 2011 Portent, Inc.                        conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
$$$$$
                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
The task at hand




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
!"#$%&'()*$%'%##)+,%-#)'
120

                                  Nerdosity
100
                                                                              OK, ne.
 80

 60                                                         I can Facebook!
                                              Hacking the
 40                                            interwebs
                Selling v!agra
                to other nerds
 20

 0
                                 2000            2003            2008              2010


                                                                                                portent.com
  copyright 2011 Portent, Inc.                                                     conversationmarketing.com
Know the system




                                                        portent.com
copyright 2011 Portent, Inc.               conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Tip: Friend responsibly




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Be the Dungeon Master




                                                     portent.com
copyright 2011 Portent, Inc.            conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Hootsuite




                                                        portent.com
copyright 2011 Portent, Inc.               conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
I start curating   I get lazy




                                                                            portent.com
copyright 2011 Portent, Inc.                                   conversationmarketing.com
I get lazy




                                                         portent.com
copyright 2011 Portent, Inc.                conversationmarketing.com
I get lazy




                                                         portent.com
copyright 2011 Portent, Inc.                conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
OK!!! I get it!!!
       Overwhelming odds!
         Shut up already.




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Go to the customers




                                               portent.com
copyright 2011 Portent, Inc.      conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Facebook followers


                                  Kohls: 5.78m
                               JCPenney: 2.01m




                                                              portent.com
copyright 2011 Portent, Inc.                     conversationmarketing.com
Facebook ‘talking about’


                                  Kohls: 29,000
                               JCPenney: 9,375




                                                               portent.com
copyright 2011 Portent, Inc.                      conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
???




                                                  portent.com
copyright 2011 Portent, Inc.         conversationmarketing.com
Get the best
             deals. Friend us:
             bit.ly/friendus




                                              portent.com
copyright 2011 Portent, Inc.     conversationmarketing.com
Don’t forget




                                            portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Don’t be the Troll




                                              portent.com
copyright 2011 Portent, Inc.     conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Respect the
                      Yeah, noob.
                                    medium, loser.




                                          But... I just
                                        wanted to blog...


                                                                         portent.com
copyright 2011 Portent, Inc.                                conversationmarketing.com
Via Laura Papworth

                                                             portent.com
copyright 2011 Portent, Inc.                    conversationmarketing.com
Via Laura Papworth

                                                                 portent.com
copyright 2011 Portent, Inc.                        conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Via Laura Malamud




                                                                portent.com
copyright 2011 Portent, Inc.                       conversationmarketing.com
Mentor. Support. Encourage.




                                                                     portent.com
copyright 2011 Portent, Inc.                            conversationmarketing.com
Learn their language




                                                            portent.com
copyright 2011 Portent, Inc.                   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Dude gtfu + crit
 him f2f k bfn.




                               WTF?!!!




                                                      portent.com
copyright 2011 Portent, Inc.             conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Avoid social media slang.

                                Learn your audience’s lingo.

                               Don’t make them learn yours.



                                                                    portent.com
copyright 2011 Portent, Inc.                           conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
I should smash
Well, duh, Ian.
                                             you right now.




                               What a waste of
                                   time.


                                                                           portent.com
copyright 2011 Portent, Inc.                                  conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
hmmmm...                            cough...




                               uh....



                                                                portent.com
copyright 2011 Portent, Inc.                       conversationmarketing.com
Get (a little) cynical




                                                              portent.com
copyright 2011 Portent, Inc.                     conversationmarketing.com
Accept bogosity.




                                                       portent.com
copyright 2011 Portent, Inc.              conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Run the numbers




                                                       portent.com
copyright 2011 Portent, Inc.              conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
portent.com
copyright 2011 Portent, Inc.   conversationmarketing.com
Well, I’ve learned some
                               valuable lessons today...




                                                           Shut. Up.


                                                                                    portent.com
copyright 2011 Portent, Inc.                                           conversationmarketing.com
Stalk me
                               portent.co/socialdnd

                                  @portentint

        portent.com
conversationmarketing.com
                                                                   portent.com
copyright 2011 Portent, Inc.                          conversationmarketing.com

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The D&D Players' Guide to Social Media

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  68. OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
  69. OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
  70. OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
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