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From links to votes

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Ian Lurie
Ian Lurie

In SEO, authority is moving from links to votes.

BusinessTechnologyEntertainment & Humor
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From links to votes The new authority metrics @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.co/or6QJC
Part 1: Befuddlement portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Yes. Yes I am. seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Uh. What’d I do? seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
No good will come of this. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Part 2: Despair portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Part 3: Enlightenment portent.com copyright 2011 Portent, Inc. conversationmarketing.com
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Not specialized in jeans portent.com copyright 2011 Portent, Inc. conversationmarketing.com
So what?!!!!! portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Ohhhhh... portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Ohhhhh... portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Twitter matters less portent.com copyright 2011 Portent, Inc. conversationmarketing.com
But low posts/friends may hurt you portent.com copyright 2011 Portent, Inc. conversationmarketing.com
I... have an analogy!!! seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
On-page = Supreme Court Links = President ‘Quality’ = Congress
Social media = The voters
Nofollow Doesmatter
???
portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Part 4: Guidance portent.com copyright 2011 Portent, Inc. conversationmarketing.com
I... have an acronym!!! seo portent.com copyright 2011 Portent, Inc. conversationmarketing.com
C.R.A.P.
Curate
Reward
Answer
Prove it
portent.co/or6QJC
Stalk me portent.co/or6QJC @portentint portent.com conversationmarketing.com portent.com copyright 2011 Portent, Inc. conversationmarketing.com

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From links to votes

Editor's Notes

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  8. I don’t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
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  10. Why isn’t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
  11. Onpage doesn’t explain it.\n
  12. Sitewide doesn’t explain it.\n
  13. Even brand mentions don’t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren’t the trump factor.\n
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  18. I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren’t as specialized/optimized.\n
  19. I suspect that, if Gap could improve comments/post and page authority, they’d move up.\n
  20. But it does matter.\n
  21. A low ratio of post/friends to followers may imply spamminess, or just that you’re a dork.\n
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  25. but only in some contexts\n\n
  26. Other stuff that likely matters but I haven’t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
  27. If you’re not working social media, there’s only one explanation.\n
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