Regional Cultural Festival 2011
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Regional Cultural Festival 2011

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    Regional Cultural Festival 2011 Regional Cultural Festival 2011 Presentation Transcript

    • Concept by: Celebrating Diversity – Sharing Harmony! Presents (Apart Of MARGALLA Festival 2011) Jointly Organized by: 8 – 10 April 2011
    • Regional Cultural Festival An event with Something for EVERYONE For the young ones and for those YOUNG at heart Three Days of NON-STOP color and cultural charisma
    • This April 2011 WE ARE PROUD PAKISTANIS! Let us all get a taste of the sundry cultures within our nation and learn to appreciate the degree of diversity within ourselves!
      • Folk Dances
      • Fire Dancers
      • Artisans at work
      • Jadu Nagri
      • Putli Tamasha
      • Food stalls
      • Regional cuisines
      • Poetry and Ghazal Competition
      • Exhibition of handicrafts,
      • dresses and jewelry
      • Camel & horse dances
      • Concerts
      • Kids Carnival
      • Traditional Fashion Shows
      • Plays and Dramas
      Regional Cultural Festival The most colorful show of the year brings you:
    • Regional Cultural Festival
    • Objective Bringing together all the colors and cultures of Pakistan at one platform… To be a symbol of cultural harmony and the rich cultural diversity across Pakistan and the world at large
    • Expected Audience Above 40000 + 25000 Free invitations for school kids
    • Extensive Advertisement
      • Vibrant streamers will be hung up all across
      • Islamabad and on highways
      • The event will be promoted through client
      • radio partner and television station
      • Unique activities are planned in the event to
      • create hype
      • Massive media coverage is expected
    • Target Audience
        • People of twin cities and outskirts
        • (To attend the festival)
        • People of Pakistan and the people of the world at large.
        • (Through news and reviews)
    • Ambience The aim is to provide an exciting, enjoyable and a pleasant environment where guests can not only be entertained but also become better acquainted with their culture and traditions.
    • Continued…
      • Cleanliness will be maintained with proper waste disposal mechanism in place.
      • Magnificent lighting and decorations will add to the appeal and overall grandeur of the venue.
      • The event will be organized with complete responsibility, proper security measures will be in place, keeping in view the prevalent sensitive security situation.
    • Venue Lake View Park
      • The venue for the event is Lake View Park
      • Located at the Bank of Rawal dam, Lake view point is naturally very beautiful located in the midst of greenery
      • It is a great picnic and recreational point for the residents of Islamabad, Rawalpindi and the visiting people from other cities of Pakistan
    • Continued…
      • Recently CDA has developed the Lake View point with recreational facilities such as Paint ball arena, ATV tracks and Rockarium
      • Thousands of people come and enjoy these facilities over the weekend, it is a great recreational facility for families, youngsters and children
    • Celebrating Cultural Heritage Thematically decorated venue would give a feel of each province – Punjab, Gilgit-Baltistan, AJK, Pakhtunkhwa, Baluchistan and Sindh – on each successive day of the grand event!
    • PUNJAB
      • Everything, from the food to the dances, would be exhibiting the Punjabi culture, traditions and lifestyle.
      • Portraying its culture with show of:
        • Food stalls (Lassi, Saag, Parathay)
        • Dresses (Dhoti kameez colour full dresses)
        • Artisans at work
        • Regional Music (Flute, Dhool)
    • Sindh
      • Everything would be exhibiting the Sindhi culture, traditions and lifestyle.
      • Portraying its culture with show of:
        • Food stalls (Biryani/Fish)
        • Dresses (Traditional Sindhi dress, AJRAK)
        • Handicrafts (Clay Pottery)
        • Traditional Music (Tootoori, Sharnai, Nafeel)
    • Pakhtunkhwa
      • Everything would be exhibiting the Pakhtunkhwa culture, traditions and lifestyle.
      • Portraying its culture with show of:
        • Food stalls (Chapli Kabab, Tikkay, Kehwa, Roti)
        • Dresses (Turbans, Shalwar kameez, Khirian)
        • Handicrafts (Carpets)
        • Traditional Music (Rubab)
    • Baluchistan
      • Everything would be exhibiting the Baluchi culture, traditions and lifestyle.
      • Portraying its culture with show of:
        • Food stalls ( Sajji, Baluchi Karhai, Dry Fruits, )
        • Dresses (Turban, loose Shalwar, short shirt)
        • Handi Crafts (Rugs, Wollen Items, Jewelry)
        • Music (Sarangi, Chaghaka, Tumbora )
    • Food Stalls
      • Guests would savor an assortment of cultural and provincial delicacies.
      • The well decorated hot and cold drink stalls will be the centre of attention as guests rush to relish shakes and teas of all sorts.
      • Chocolates/Chips and candy bars will be distributed to little kids randomly as delightful surprises while they roam around the place.
    • MAIN EVENTS
    • Putli Tamasha And Jadu Nagri
      • Putli Tamasha and Jadu Nagri to entertain kids
      • Cartoon’s costumed in a cultural traditional dressing would roam the place, so children could shake hands and take pictures with them.
    • Live Singing Competition and Traditional Fashion Show
      • A grandly embellished ramp and stage set would be an eye capturing sight.
      • Male models would walk in traditional, cultural and national outfits exhibiting our nation’s diversity & multiplicity in fashion.
      • Singing competition and promotion of up-coming bands will be provided a platform to show their talent .
    • Concerts, Plays and Stage Dramas
      • Popular underground bands will play the all-time favorite songs.
      • Moralistic themed or comedy centric plays & dramas would be presented.
      • Pantomime acts geared towards
      • conveying traditionally significant
      • messages will be presented in
      • a light-hearted manner.
    • Kids Play Area
      • Inflatable City
      • Trampoline
      • Amusement Park
      • Jadu Nagri
      • Putli Tamasha
      • Kids Carnival
      • Fire Dancers
      • Drawing Competition
    • Sponsorship Packages
    • Main Sponsorship: Rs. 1 Million
      • Title of the event to be named with sponsor “Sponsor name Regional Cultural Festival 2011”
      • Brand activation activities for Main Sponsor through RCF special brand ambassadors
      • Logo placement on all RCF promotional material as Main sponsor
      • Entry and exit gate to be branded by messages as Main sponsor
    • Continued…
      • Exclusive stall space at venue for sponsors activities
      • Sponsor name & Logo on 1000 RCF streamers as Main sponsor
      • Sponsor name & Logo on 200 RCF banners as Main sponsor
      • 100 exclusive streamers made as per sponsor branding guidelines
      • 50 exclusive banners made as per sponsor branding guidelines
      • Logo on all tickets as Main sponsor
    • Continued…
      • Logo on all posters as Main sponsor
      • Logo on invitation cards as Main sponsor
    • Co - Sponsorship: Rs. 5 Lakhs
      • Logo placement on all RCF promotional material as Co sponsor
      • Sponsor name & Logo on 1000 RCF streamers as Co sponsor
      • Sponsor name & Logo on 200 RCF banners of (7*3) and (15*3) as Co sponsor
      • 50 exclusive streamers made as per sponsor branding guidelines at the venue
    • Continued…
      • 10 exclusive banners made as per sponsor branding guidelines
      • Logo on all tickets as Co sponsor
      • Logo on all posters as Co sponsor
    • Event Partners
    • For Further Details Quires Please Contact MR. SONNY MARTIN Executive / Marketing Director WONDER WORLD An Event Management Company 03009218262 / 03015139001 [email_address]
    •