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The use of technology in sponsorship
- turning the biggest challenge into success
Helsinki, 24th February 2015
Iñigo Aznar - Head of Commercial Partnerships, Volvo Ocean Race SLU
Sophistication
Basics
Basics
Live!
Kbps
0
1.250
2.500
3.750
5.000
1993-94 1997-98 2002-02 2005-06 2008-09 2011-12 2014-15
0 9,6 64 128
256
485
5.000
Durability
Reliability
Safety
High
Performance
High quality
media
content
Cost
efficiency
ROI
Yes...it’s totally unpredictable!
The Urban Connectives
Satisfaction
Engaged fans
Engagement
Conversion
Exposure & Influence
Content Distributor
Content Factory
Quality, quality, quality
Full HD IPTV...
LifeattheextremeLifeattheextreme
The Human Edition
Sponsoring as a source of content marketing - Volvo Ocean Race
Sponsoring as a source of content marketing - Volvo Ocean Race
Sponsoring as a source of content marketing - Volvo Ocean Race

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Sponsoring as a source of content marketing - Volvo Ocean Race