1. Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com

2. Bill Rice ( www.linkedin.com/in/billrice )

3. What do I do?

4. The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff

5. Hard Work

6. Winners are Good Climbers Roberto Salazar Lance Armstrong

7. No Silver Bullet

8. But, Guaranteed it’s all about these guys

9. Put down the banana; and take off the anchor

10. Growth Strategy

11. Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!

12. Reality $2.21 Tr illion

13. White House, ARM Rests, and The Fed

14. Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout

15. Market for something to believe in…

16. Challenges Every client is a new challenge

17. Climbing the Distrust Mountain www.blownmortgage.com

18. Don’t worry about the maze FOCUS! FOCUS!

19. A different path

20. Your consumers are on the Internet Where are you?

21. Be Amazing!l

22. Build trust From the Company to the Loan Officer

23. The new business card

24. Stop doing this

25. Start doing this…

26. Treat consumer’s with respect

27. Stop tossing your marketing dollars in the trash Come get your leads!

28. Look for innovation outside the foxhole

30. Treat them like Glenngarry Leads

31. There will be leaders; and followers

32. Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN

33. Lead generation will change OLD NEW

34. Generate a better lead

35. Communities We’re already targeted We have influencers We have sneezers We have TRUST!

36. Get local, hyper-local

37. Get off the roller coaster

38. Stock the pond

39. Someone has to be on top Might as well be YOU!

40. Catch the money

42. Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177