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“BEST PRACTICES” DO NOT CREATE
SUSTAINED VALUE
Formula For
Sameness
Risk Averse
Efficiency
Commodity
Best
Practice
Best For
Company
Learning
Innovation
Value
Unique
Practice
WEALTH IS CREATED BY INSIGHT TO DIFFERENTIATE WITH DISTINCTIVE PRODUCTS
Summary of Thoughts Presented by Jules Goddard at Nudgestock2

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Best Practices DO NOT Create Sustained Value

  • 1. “BEST PRACTICES” DO NOT CREATE SUSTAINED VALUE Formula For Sameness Risk Averse Efficiency Commodity Best Practice Best For Company Learning Innovation Value Unique Practice WEALTH IS CREATED BY INSIGHT TO DIFFERENTIATE WITH DISTINCTIVE PRODUCTS Summary of Thoughts Presented by Jules Goddard at Nudgestock2