Mobile networks are now dominated by data. If we rewind back to a decade ago, smartphones and application stores were unheard of. Twitter and Facebook were not in existence and YouTube wasn’t as popular. Culturally, consumers are valuing the need to be socially connected in the present day Internet.
The traditional cellular network cannot cope with the increase in data and signaling traffic that is generated and thus is driving carriers in the direction of offload. The Phase 1 approach was centered on immediately relieving congestion on the network by encouraging offload to any available Wi-Fi hotspot. In this second part of the five part offload series, we draw attention to Direct Internet Offload. The concept of Direct Internet Offload is nothing new, but has taken a slight shift considering Wi-Fi’s popularity. And the flexibility to integrate them into mainstream network design offers transformative opportunities for carriers without losing sight of the commitment to make the user experience secure and controlled.