Content strategy is critical for any company hoping to build an online presence. This primer will help you understand the basics of what you need to include in your marketing plan for the Web.

1. Understanding Content
Strategy

2. What is Content Strategy?
Content Strategy is the art of panning and
strategizing your web content for maximum ROI.

3. Aspects of Content Strategy
 Blogs
 Press Releases
 Social Media
Content
 Slideshows
 Infographics
 Articles
 Web Copy
 Email Marketing

4. Images should be used to make your content
more engaging. People are more likely to
interact
with your brand if you use images with your
content
The Importance of Images

5. What about Keywords?
 The way that
keywords are used
is changing.
 Today, they must be
used naturally
throughout your
content.
 Keyword stuffing will
hurt your brand in
search engine
results.

6. Social Media and Content
Strategy
 98% of the worlds
biggest brands are on
at least one social
media site.
 Social media allows
you to share content
and engage with
customers directly.
 Younger consumers
trust brands they can
find on social media.

7. Key Content Statistics
 90 percent of
marketing companies
use content strategy
 61 percent of
consumers make a
purchase after
reading blog content.
 Web content
generates 67% more
leads than other
marketing methods.

8. • You can hire a content strategy planner, or you can
have someone handle this in-house.
• Make sure that your content expert understands
your business needs, your desired tone, and how to
incorporate all forms of content into your plan of
action.
• Track engagement and analytics on your website
and social media to ensure you are getting the best
ROI

9. Want to learn
more about
content strategy?
Visit
propenmedia.com
to learn about our
content products!