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Google Caffeine Whitepaper: Webbed Marketing's Guide to Algorithm Changes
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Google Caffeine Whitepaper: Webbed Marketing's Guide to Algorithm Changes

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There has been a lot of chatter recently surrounding the latest change to Google’s algorithm. While the changes hinted at are nothing earth shaking, anytime the phrase “algo-change” comes up, people …

There has been a lot of chatter recently surrounding the latest change to Google’s algorithm. While the changes hinted at are nothing earth shaking, anytime the phrase “algo-change” comes up, people start to worry. An algorithm change usually means that search engine results, rankings and other performance measuring metrics will get shaken up a little bit. In the world of search engine optimization, this can be cause for concern. However, with the proper preparation and a healthy dose of perspective, an algorithm change shouldn’t make you nervous.

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