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Tracking & Analyzing Social Media


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Bill Balderaz, from Webbed Marketing, presents on Tracking & Analyzing Social Media.

Published in: Business, Technology
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Tracking & Analyzing Social Media

  1. 1. Tracking & Analyzing Social Media
  2. 2. Who is Really Using Social Media? <ul><li>75% of college students </li></ul><ul><li>60% of the wealthy </li></ul><ul><li>Facebook’s fastest growing demographic is 50+, followed by 41-45 year olds </li></ul><ul><li>The average Twitter user is 31 </li></ul><ul><li>YouTube’s audience is a perfect representation of the Internet population </li></ul>
  3. 3. Your Social Media Presence
  4. 4. Your Social Media Presence
  5. 5. Your Social Media Presence
  6. 6. Your Social Media Presence
  7. 7. Your Social Media Presence
  8. 8. Workshop I <ul><li>Research a Topic (your agency, community, or industry topic) </li></ul><ul><li>Set up A Twitter profile </li></ul><ul><li>Join a LinkedIn Group </li></ul>
  9. 9. Using Social Media to Research <ul><li>Twitter – Over 8MM people using Twitter </li></ul><ul><ul><li> – Twitter keyword alerts </li></ul></ul><ul><ul><li> – Search on keywords & Advanced search (location, keywords, demographics) </li></ul></ul><ul><ul><li>Use Twitter Directory </li></ul></ul><ul><li>Google Search – “webbed marketing” </li></ul><ul><ul><li>Shows numbers of people with that keyword in their profile </li></ul></ul><ul><ul><li>Do it for any site. “SEO” +”Columbus” </li></ul></ul><ul><li>Social Media Aggregator </li></ul><ul><ul><li> (no “g”) </li></ul></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Analytics </li></ul>
  10. 10. Set Up A Twitter Account
  11. 11. Join a LinkedIn Group
  12. 12. Workshop II <ul><li>Form six groups </li></ul><ul><li>Select a topic that is a current hot button within your agency: </li></ul><ul><li>Client programs </li></ul><ul><li>Staff recruitment </li></ul><ul><li>Media relations </li></ul><ul><li>Policy decisions </li></ul><ul><li>Community relations </li></ul><ul><li>Develop a presentation that covers the following: </li></ul><ul><li>What are your goals? </li></ul><ul><li>What is your hook (content)? </li></ul><ul><li>Who are your influencers? </li></ul><ul><li>What is your distribution plan? </li></ul>