This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bhutan. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
BHUTAN
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. BHUTAN
708,265 33% 67%
TOTAL POPULATION URBAN RURAL
53,280 8%
INTERNET USERS INTERNET PENETRATION
62,680 9%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
400,183 57 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. BHUTAN’S GOVERNMENT
REPORTS THAT
14%
OF THE POPULATION HAS
ACCESS TO THE INTERNET
we are social SOURCE: BHUTAN TODAY

5. BROADBAND ACCESS
IN BHUTAN GREW
710%
IN 2010 ALONE
we are social SOURCE: BHUTAN TODAY

6. 103,000
PEOPLE IN BHUTAN ACCESS THE
INTERNET VIA MOBILE DEVICES
we are social SOURCE: BBS.COM.BT

7. FACEBOOK DEMOGRAPHICS IN BHUTAN
55-64:
0% 65+:
45-54:
2% 1%
35-44: 13-17:
9% 14%
MALE: FEMALE:
58% 42%
25-34:
36% 18-24:
37%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

8. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

9. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social