We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bhutan. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bhutan. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INBHUTAN we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. BHUTAN 708,265 33% 67% TOTAL POPULATION URBAN RURAL 53,280 8% INTERNET USERS INTERNET PENETRATION 62,680 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 400,183 57 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. BHUTAN’S GOVERNMENT REPORTS THAT 14% OF THE POPULATION HAS ACCESS TO THE INTERNETwe are social SOURCE: BHUTAN TODAY
  • 5. BROADBAND ACCESS IN BHUTAN GREW 710% IN 2010 ALONEwe are social SOURCE: BHUTAN TODAY
  • 6. 103,000 PEOPLE IN BHUTAN ACCESS THE INTERNET VIA MOBILE DEVICESwe are social SOURCE: BBS.COM.BT
  • 7. FACEBOOK DEMOGRAPHICS IN BHUTAN 55-64: 0% 65+: 45-54: 2% 1% 35-44: 13-17: 9% 14% MALE: FEMALE: 58% 42% 25-34: 36% 18-24: 37%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 8. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 9. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social