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@goldlist
@wealthsimple
Wealthsimple is Canada’s fastest
growing online investment manager.
We make smart investing easy,
low-cost, and transparent.
What will we talk about today?
1) The Five Simple Rules of Smart Investing (~30 mins)
2) Live demo (~30 minutes)
3) Ask the Wealth Concierge (~30 minutes)
5 Simple Rules 

of Smart Investing.
- Burton Malkiel, A Random Walk Down Wall Street
“Focus on what you can control and think long term.”
Rule 1

Start early.
RULE 1 START EARLY
30 40
$175,000
$125,000
Einstein Called Compounding “Mankind’s Greatest
Discovery”
2 friends (ages 30 & 40) start investing $5,000
per year until they are 65.
RULE 1 START EARLY
* Assumes $5,000 annual contribution, 8% annual returns.
30 40 65
$935,511
$399,772
Age
10Years Can Add $0.5MM+ toYour Long Term Savings
IMPACT OF START DATE ON WEALTH*
RULE 1 START EARLY
Rule 2

Don’t pick stocks.
RULE 2 DON’T PICK STOCKS
Source: Vanguard calculations using data from Morningstar. Fund classifications and benchmarks provided by Morningstar.
CN Equity
US Equity
Int’l Equity
CN Bonds 98
500 100
86
81
72
Over 80% of Professional Stock Pickers Fail to Beat
the Market
PERCENT OF FUNDS THAT UNDER PERFORM
RULE 2 DON’T PICK STOCKS
RULE #2 / DON’T PICK STOCKS
Winning a Stock Picking Contest at Age 12…
RULE 2 DON’T PICK STOCKS
$24.40
$1.18
Contest Close 

12/06/99
Acquisition 

12/04/01
… Mike’s Winning Pick Lost 95% of itsValue
Between 1999–2001
MGI SOFTWARE CLOSING STOCK PRICE
Source: CBC acquisition announcement, Canada Trust Investment Challenge contest details
RULE 2 DON’T PICK STOCKS
Rule 3

Keep costs low.
RULE #3 / KEEP COSTS LOWRULE 3 KEEP COSTS LOW
* Morningstar Global Fund Investor Experience Report, 2013
Canada
USA
China
India
Italy
Belgium
SpainNorway
KoreaFranceThailandTaiwanSingapore
UK
New
Zealand
JapanGermanyDenmark
SouthAfricaSweden
Netherlands
SwitzerlandAustralia
2.42
0.82
Canadians Pay the Highest Fees of Any Developed
Country
AVERAGE EQUITY MUTUAL FUND FEES BY COUNTRY (%)
RULE 3 KEEP COSTS LOW
0 15 30
$800,594
$509,858
* Average Canadian equity mutual fund charges 2.42% vs USA average fee of 0.8%
** Assumes $100,000 initial deposit, 8% annual returns
Years
Growth at 2.42% fees
Growth at 0.8% fees
WouldYou Pay $300K For Financial Advice?
1.6% IN ADDITIONAL FEES CAN DESTROY 36% OF YOUR LONG-TERM WEALTH
RULE 3 KEEP COSTS LOW
Rule 4

Diversify.
RULE 4 DIVERSIFY
2007
1st
2nd
3rd
4th
5th
6th
2008 2009 2010 2011 2012 2013 2014
Emerging
Markets
Emerging
Markets
Emerging
Markets
Foreign
Stocks
Foreign
Stocks
Emerging
Markets
Emerging
Markets
Emerging
Markets
Emerging
Markets
U.S.
Stocks
U.S.
Stocks
U.S.
Stocks
Canadian
Stocks
Canadian
Stocks
Foreign
Stocks
Foreign
Stocks
Canadian
Stocks
U.S.
Stocks
Canadian
Stocks
Canadian
Stocks
U.S.
Stocks
U.S.
Stocks
Emerging
Markets
Canadian
Stocks
U.S.
Stocks
Canadian
Stocks
Foreign
Stocks
Foreign
Stocks
Foreign
Stocks
U.S.
Estate
Foreign
Stocks
Canadian
Stocks
Bonds
Bonds
Bonds Bonds
Bonds Bonds
BondsBonds
Real
Estate
Real
Estate
Real
Estate
Real
Estate
Real
Estate
Real
Estate
Real
Estate
Real
Estate
Source: Morningstar, annual performance by asset class
Ranking
Markowitz Won a Nobel Prize For Discovering That
Diversification Reduces Risk Without Hurting Returns
ASSET CLASSES DON’T ALWAYS MOVE IN THE SAME DIRECTION
RULE 4 DIVERSIFY
2 assets 6 assets 10 assets
2.26% 5.49% 9.72%RETURNS
13.3% 8.49% 10.17%RISK
0.17 0.65 0.96RATIO
Source: Bloomberg as of 3/31/14, 10 years from January 2004 – February 2014
Why Diversification IsYour New Best Friend
IMPACT OF DIVERSIFICATION ON RISK AND RETURN
RULE 4 DIVERSIFY
Rule 5

Drown out the noise.
RULE 5 DROWN OUT THE NOISE
• Online survey
• Ability & willingness to take
risk
• Meet with an investment
advisor
• Investment goals
RISK SURVEY RISK DISCUSSION
KnowYour Risk Profile
RULE 5 DROWN OUT THE NOISE
Notes: Cash flows represent net cash moving in or out of stock funds. Market returns are based on the S&P/TSX Composite Index.
Sources: Morningstar for cash-flow data; Thomson Reuters Datastream for market returns.
Market returns
Equity fund flows
2002 2008 2013
$20.00
$10.00
$0.00
-$10.00
-$20.00
50.00%
25.00%
0.00%
-25.00%
-50.00%
Have the Discipline to Stick toYour Plan
IN 2009, $150B FLOWED OUT OF EQUITY FUNDS EVEN
AS MARKETS CAME ROARING BACK
RULE 5 DROWN OUT THE NOISE
5 Simple Rules
1. Start early
2. Don’t pick stocks
3. Keep costs low
4. Diversify
5. Drown out the noise
RISK ASSESSMENT:
wealthsimple.com
ETF SELECTION:
wealthsimple.com/example
BROKERAGE ACCOUNT:
Virtual Brokers, iTrade, Questrade, Qtrade
FURTHER READING & SUPPORT
How to do it yourself
How we do it at Wealthsimple…
Rule 1

Start early.
Simple and transparent website
RULE 1 START EARLY
Simple and transparent reporting, everywhere
RULE 1 START EARLY
The easiest way to get started
RULE 1 START EARLY
Online
account opening
E-signatures,
online bill pay & PACs
Simple transfer of
TFSA, RRSP, etc
Wealth Concierge
service
Rule 2

Don’t pick stocks.
We invest in Exchange Traded Funds (ETFs)
RULE 2 DON’T PICK STOCKS
Rule 3

Keep costs low.
Your first $5k is managed for free
RULE 3 KEEP COSTS LOW
We hate fees
No account opening or
registration fees
No transaction fees
No account
closing fees
No currency
conversion margin
RULE 3 KEEP COSTS LOW
You don’t have to pay management fees at all
RULE 3 KEEP COSTS LOW
Rule 4

Diversify.
Answer 6 questions…
RULE 4 DIVERSIFY
…and we’ll create a portfolio for you
RULE 4 DIVERSIFY
Rule 5

Drown out the noise.
We’ll automatically rebalance your custom portfolio
and reinvest your dividends
RULE 5 DROWN OUT THE NOISE
Expected
Risk
YOUR ASSET ALLOCATION WILL DRIFT FROM ITS
TARGET AS MARKETS MOVE
Welcome to your own Wealth Concierge
RULE 5 DROWN OUT THE NOISE
Registered OSC
Portfolio Managers
Email, call, text, or
web chat
No commissions
Safe and secure
RULE 5 DROWN OUT THE NOISE
$30M SERIES A
SINCE 1925
$11M INSURANCE
Live Demo
Ask the
Wealth Concierge
Ask the
Wealth Concierge
Questions!
RULE 5 DROWN OUT THE NOISE
Next event: Monday August 10th at TELUS
$10 in advance, $20 at the door
RSVP: techtoronto.org
wealthsimple.com/TechTO
FinTechTO special offer

Get your first $10,000 managed free
Hurry! You’ll need to fund your account in two weeks to take
advantage of this offer.

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Wealthsimple's 5 Simple Rules of Smart Investing

  • 2. Wealthsimple is Canada’s fastest growing online investment manager. We make smart investing easy, low-cost, and transparent.
  • 3. What will we talk about today? 1) The Five Simple Rules of Smart Investing (~30 mins) 2) Live demo (~30 minutes) 3) Ask the Wealth Concierge (~30 minutes)
  • 4. 5 Simple Rules 
 of Smart Investing.
  • 5. - Burton Malkiel, A Random Walk Down Wall Street “Focus on what you can control and think long term.”
  • 7. RULE 1 START EARLY
  • 8. 30 40 $175,000 $125,000 Einstein Called Compounding “Mankind’s Greatest Discovery” 2 friends (ages 30 & 40) start investing $5,000 per year until they are 65. RULE 1 START EARLY
  • 9. * Assumes $5,000 annual contribution, 8% annual returns. 30 40 65 $935,511 $399,772 Age 10Years Can Add $0.5MM+ toYour Long Term Savings IMPACT OF START DATE ON WEALTH* RULE 1 START EARLY
  • 11. RULE 2 DON’T PICK STOCKS
  • 12. Source: Vanguard calculations using data from Morningstar. Fund classifications and benchmarks provided by Morningstar. CN Equity US Equity Int’l Equity CN Bonds 98 500 100 86 81 72 Over 80% of Professional Stock Pickers Fail to Beat the Market PERCENT OF FUNDS THAT UNDER PERFORM RULE 2 DON’T PICK STOCKS
  • 13. RULE #2 / DON’T PICK STOCKS Winning a Stock Picking Contest at Age 12… RULE 2 DON’T PICK STOCKS
  • 14. $24.40 $1.18 Contest Close 
 12/06/99 Acquisition 
 12/04/01 … Mike’s Winning Pick Lost 95% of itsValue Between 1999–2001 MGI SOFTWARE CLOSING STOCK PRICE Source: CBC acquisition announcement, Canada Trust Investment Challenge contest details RULE 2 DON’T PICK STOCKS
  • 16. RULE #3 / KEEP COSTS LOWRULE 3 KEEP COSTS LOW
  • 17. * Morningstar Global Fund Investor Experience Report, 2013 Canada USA China India Italy Belgium SpainNorway KoreaFranceThailandTaiwanSingapore UK New Zealand JapanGermanyDenmark SouthAfricaSweden Netherlands SwitzerlandAustralia 2.42 0.82 Canadians Pay the Highest Fees of Any Developed Country AVERAGE EQUITY MUTUAL FUND FEES BY COUNTRY (%) RULE 3 KEEP COSTS LOW
  • 18. 0 15 30 $800,594 $509,858 * Average Canadian equity mutual fund charges 2.42% vs USA average fee of 0.8% ** Assumes $100,000 initial deposit, 8% annual returns Years Growth at 2.42% fees Growth at 0.8% fees WouldYou Pay $300K For Financial Advice? 1.6% IN ADDITIONAL FEES CAN DESTROY 36% OF YOUR LONG-TERM WEALTH RULE 3 KEEP COSTS LOW
  • 21. 2007 1st 2nd 3rd 4th 5th 6th 2008 2009 2010 2011 2012 2013 2014 Emerging Markets Emerging Markets Emerging Markets Foreign Stocks Foreign Stocks Emerging Markets Emerging Markets Emerging Markets Emerging Markets U.S. Stocks U.S. Stocks U.S. Stocks Canadian Stocks Canadian Stocks Foreign Stocks Foreign Stocks Canadian Stocks U.S. Stocks Canadian Stocks Canadian Stocks U.S. Stocks U.S. Stocks Emerging Markets Canadian Stocks U.S. Stocks Canadian Stocks Foreign Stocks Foreign Stocks Foreign Stocks U.S. Estate Foreign Stocks Canadian Stocks Bonds Bonds Bonds Bonds Bonds Bonds BondsBonds Real Estate Real Estate Real Estate Real Estate Real Estate Real Estate Real Estate Real Estate Source: Morningstar, annual performance by asset class Ranking Markowitz Won a Nobel Prize For Discovering That Diversification Reduces Risk Without Hurting Returns ASSET CLASSES DON’T ALWAYS MOVE IN THE SAME DIRECTION RULE 4 DIVERSIFY
  • 22. 2 assets 6 assets 10 assets 2.26% 5.49% 9.72%RETURNS 13.3% 8.49% 10.17%RISK 0.17 0.65 0.96RATIO Source: Bloomberg as of 3/31/14, 10 years from January 2004 – February 2014 Why Diversification IsYour New Best Friend IMPACT OF DIVERSIFICATION ON RISK AND RETURN RULE 4 DIVERSIFY
  • 23. Rule 5
 Drown out the noise.
  • 24. RULE 5 DROWN OUT THE NOISE
  • 25. • Online survey • Ability & willingness to take risk • Meet with an investment advisor • Investment goals RISK SURVEY RISK DISCUSSION KnowYour Risk Profile RULE 5 DROWN OUT THE NOISE
  • 26. Notes: Cash flows represent net cash moving in or out of stock funds. Market returns are based on the S&P/TSX Composite Index. Sources: Morningstar for cash-flow data; Thomson Reuters Datastream for market returns. Market returns Equity fund flows 2002 2008 2013 $20.00 $10.00 $0.00 -$10.00 -$20.00 50.00% 25.00% 0.00% -25.00% -50.00% Have the Discipline to Stick toYour Plan IN 2009, $150B FLOWED OUT OF EQUITY FUNDS EVEN AS MARKETS CAME ROARING BACK RULE 5 DROWN OUT THE NOISE
  • 27. 5 Simple Rules 1. Start early 2. Don’t pick stocks 3. Keep costs low 4. Diversify 5. Drown out the noise
  • 28. RISK ASSESSMENT: wealthsimple.com ETF SELECTION: wealthsimple.com/example BROKERAGE ACCOUNT: Virtual Brokers, iTrade, Questrade, Qtrade FURTHER READING & SUPPORT How to do it yourself
  • 29. How we do it at Wealthsimple…
  • 31. Simple and transparent website RULE 1 START EARLY
  • 32. Simple and transparent reporting, everywhere RULE 1 START EARLY
  • 33. The easiest way to get started RULE 1 START EARLY Online account opening E-signatures, online bill pay & PACs Simple transfer of TFSA, RRSP, etc Wealth Concierge service
  • 35. We invest in Exchange Traded Funds (ETFs) RULE 2 DON’T PICK STOCKS
  • 37. Your first $5k is managed for free RULE 3 KEEP COSTS LOW
  • 38. We hate fees No account opening or registration fees No transaction fees No account closing fees No currency conversion margin RULE 3 KEEP COSTS LOW
  • 39. You don’t have to pay management fees at all RULE 3 KEEP COSTS LOW
  • 42. …and we’ll create a portfolio for you RULE 4 DIVERSIFY
  • 43. Rule 5
 Drown out the noise.
  • 44. We’ll automatically rebalance your custom portfolio and reinvest your dividends RULE 5 DROWN OUT THE NOISE Expected Risk YOUR ASSET ALLOCATION WILL DRIFT FROM ITS TARGET AS MARKETS MOVE
  • 45. Welcome to your own Wealth Concierge RULE 5 DROWN OUT THE NOISE Registered OSC Portfolio Managers Email, call, text, or web chat No commissions
  • 46. Safe and secure RULE 5 DROWN OUT THE NOISE $30M SERIES A SINCE 1925 $11M INSURANCE
  • 50. Questions! RULE 5 DROWN OUT THE NOISE
  • 51. Next event: Monday August 10th at TELUS $10 in advance, $20 at the door RSVP: techtoronto.org
  • 52. wealthsimple.com/TechTO FinTechTO special offer
 Get your first $10,000 managed free Hurry! You’ll need to fund your account in two weeks to take advantage of this offer.