Marketing is the hardest part running a web app business, because there is much more to it than just an innovative idea and technical knowledge. Put it simple, without marketing no one cares about your great idea and your cool new service. Marketing is not about selling anymore, it‘s all about communicating and connecting with your audience, creating value and involvement. But first you have to create a lively and expressive brand identity.
This presentation is about branding and marketing a technical innovation and should function as an interactive, hands-on session, packed with strategy tips and best practice examples.
32. •niche vs. total market
•free vs. paid
• what would you pay?
• charge from day 1 (beta?)
• don‘t be innovative - be really boring
• run A/B tests
• re-jig over time
free pricing video
48. Hands-On Session
Collecting feedback on RepoDrop
•What’s the first thing that
comes into your mind when
looking at the website?
•What could be the reasons that
the service is lacking sign-ups?