Are you looking for ways to create effective videos? Here’s how to conduct your marketing research. Original article: https://blog.animatron.com/how-to-conduct-market-research-for-making-effective-videos/ Create engaging marketing videos with wave.video: www.animatron.com/wave

1. Know Your Audience:
How To Conduct Market
Research For Making
Effective Videos

2. To run effective video
marketing campaigns, you’ve
got to connect with your audience
on an emotional level

3. Is Video Marketing Right For Your
Audience?
(Answer: Probably)

4. Popular across
many demographics
Has good ROI
Engaging Great for mobile users
Video advantages:

5. Make sure to check out:
Read this article Read this article

6. Why Market Research Matters
And How You Can Do It

7. Who is your average customer?
What does your audience need
and want?
How much should you charge
for your product or service?
How will demand for your product
change over time?
What marketing materials will
make the biggest impact on your
audience?
Research will give you answers to:
Click here to find more questions

8. User testing
Original data that you obtain
directly from your audience
Primary Research
Video analytics
Video comments
Marketing analytics
Focus groups
Customer interviews

9. Researches from your industry
Conducted through materials that
are already published and
available
Secondary Research
Local statistics
Public records
Company data
Industry blogs and magazines

10. Turning Your Market Research into
Great Videos

11. What are the average
demographics of your audience?
How does your audience prefer to
consume media?
How often do they watch video
online? On what devices and
platforms?
On average, what kind of tastes
and sensibilities do they have?
What questions do they have
about your product or service?
What should you take away from your research:
Click here to find more takeaways

12. Make sure to check out:
Read this article Read this article

13. CLICK HERE to read the full
story in Wave.video blogpost!
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14. https://www.animatron.com/wave
Thank you!
Create engaging marketing videos with wave.video