Part of an eBizBox II training session

1. Online Marketingfor West African ExportersBen Coleman, August 11 2010

2. Planning What do you want to achieve with your marketing?

3. Planning Who is your market?What are your competitors doing? www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website

4. Planning What strategy can you afford?

5. Ready?

6. Online Advertising

7. Online Advertising Banner Ads Ezine Ads

8. Online Advertising Pay per click

9. Social Media 5C’s Community, conversation, commenting, collaboration, contribution

10. Social Media It’s about your brand Write out your brand promise

11. Social Media Listen:It’s about your customers; not you

12. Social Media Create a Facebook Page for your business www.facebook.com/pages

13. Social Media Start tweeting Follow the Trade Hub: twitter.com/watradehub www.twitter.com

14. Social Media Create a LinkedIn company profile www.linkedin.com/companies

15. Social Media Google Places Put your business on Google Places www.google.com/local/add/businessCenter

16. Social Media Blogging Add a blog to your website and start blogging

17. Social Media Content: Get noticed, get links forums videos comments podcasts guest articles Start writing or recording press releases

18. Social Media Social discovery sites Find a site that matches your content and start sharing

19. Social Media Help people share your content developers.facebook.com/docs/reference/plugins/like www.addthis.com www.sharethis.com Add a social sharing widget to your website

20. Online Directories Get targeted traffic www.yellowpages.gh dir.yahoo.com www.dmoz.org Submit your website to as many directories as you can

21. Email Marketing Cheap, effective www.mailchimp.com www.getresponse.com Schedule periodic mass emails to your contacts

22. Search Engine Optimization Get your website noticed by search engines Hire a web developer to work on improving your SEO

23. I’m confused! No wait… Maybe I’m not

24. RECAP: The Essence Find out what your target market likes/wants How can you help them get it online? What is the best method to get their attention? Can you afford it? Focus on specific methods Monitor results

25. Beware EthicsAds on your websiteLink exchangesOverdoing hard sellSuccess takes timeMonitor successYour time

26. Register now! www.watradehub.com/tech4exporters Find out about new ICT technologies and solutions that can improve your productivity and cut costs Gain new ICT skills through training designed to help you take advantage of new technology Tell ICT suppliers how they can better meet your business' ICT needs Learn how eBizBox II, a technology package launched by the Trade Hub, can help make your business more competitive Make contacts and have your questions answered by ICT experts

27. Thankyou! More information availableatwww.watradehub.com Presenter’s Contact Information:bcoleman@watradehub.com