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Online Marketing


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Part of an eBizBox II training session

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Online Marketing

  1. 1. Online Marketingfor West African ExportersBen Coleman, August 11 2010<br />
  2. 2. Planning<br />What do you want to achieve with your marketing?<br />
  3. 3. Planning<br />Who is your market?What are your competitors doing?<br /><br /><br /><br />Carry out a customer survey<br />Set up a Google alert<br />Add Google Analytics to your website<br />
  4. 4. Planning<br />What strategy can you afford?<br />
  5. 5. Ready?<br />
  6. 6. Online Advertising<br />
  7. 7. Online Advertising<br />Banner Ads<br />Ezine Ads<br />
  8. 8. Online Advertising<br />Pay per click<br />
  9. 9. Social Media<br />5C’s<br />Community, conversation, commenting, collaboration, contribution <br />
  10. 10. Social Media<br />It’s about your brand<br />Write out your brand promise<br />
  11. 11. Social Media<br />Listen:It’s about your customers; not you<br />
  12. 12. Social Media<br />Create a Facebook Page for your business<br /><br />
  13. 13. Social Media<br />Start tweeting<br />Follow the Trade Hub:<br /><br />
  14. 14. Social Media<br />Create a LinkedIn company profile<br /><br />
  15. 15. Social Media<br />Google Places<br />Put your business on Google Places<br /><br />
  16. 16. Social Media<br />Blogging<br />Add a blog to your website and start blogging<br />
  17. 17. Social Media<br />Content: Get noticed, get links<br />forums<br />videos<br />comments<br />podcasts<br />guest articles<br />Start writing or recording<br />press releases<br />
  18. 18. Social Media<br />Social discovery sites<br />Find a site that matches your content and start sharing<br />
  19. 19. Social Media<br />Help people share your content<br /><br /><br /><br />Add a social sharing widget to your website<br />
  20. 20. Online Directories<br />Get targeted traffic<br /><br /><br /><br />Submit your website to as many directories as you can<br />
  21. 21. Email Marketing<br />Cheap, effective<br /><br /><br />Schedule periodic mass emails to your contacts<br />
  22. 22. Search Engine Optimization<br />Get your website noticed by search engines<br />Hire a web developer to work on improving your SEO<br />
  23. 23. I’m confused!<br />No wait… Maybe I’m not<br />
  24. 24. RECAP: The Essence<br />Find out what your target market likes/wants<br />How can you help them get it online?<br />What is the best method to get their attention?<br />Can you afford it?<br />Focus on specific methods<br />Monitor results<br />
  25. 25. Beware<br />EthicsAds on your websiteLink exchangesOverdoing hard sellSuccess takes timeMonitor successYour time<br />
  26. 26. Register now!<br /><br />Find out about new ICT technologies and solutions that can improve your productivity and cut costs<br />Gain new ICT skills through training designed to help you take advantage of new technology<br />Tell ICT suppliers how they can better meet your business' ICT needs Learn how eBizBox II, a technology package launched by the Trade Hub, can help make your business more competitive<br />Make contacts and have your questions answered by ICT experts<br />
  27. 27. Thankyou!<br />More information<br />Presenter’s Contact<br />