Recruiting 9 8 04

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  • 1.  
  • 2. History of Real Estate Time Frame 1900-1970 1970-1990 Type of Company Traditional 100% Companies Companies ? ? Environment Controlling Landlord/Tenant Business Focus Broker Focused Agent Focused Management Style Micro-Managed No mgmt involvement Leadership Positional Leadership Very limited!   1990-Present Blend Keller Williams Partnership Team Focused Counseling & Coaching Lead by influence Model/Type Dependent Independent Interdependent
  • 3. History of Real Estate Broker’s view of agents Commission Programs Ownership Involvement Career Advancement Risk Management Disclosure Profit Sharing Training Programs Employees Renters 50/50, increments 100% + $1000-$2500/mo Often times a conflict! Absent Limited Limited Scare Tactic Belief Limited Closed-book mentality Limited No profit to agent No profit to agents New Agent No training The only Asset 70/30 to $2m Ownership & ALC Huge opportunities Full Time Risk Manager Open door & Books Up to 45% shared Extensive training Model/Type Dependent Independent Interdependent
  • 4. Our Executive Staff
  • 5. Philosophy & Belief
  • 6. National Corporate Snapshot
  • 7. Local Corporate Snap Shot San Antonio Blanco Rd. Corporate Snapshot Year Open : 1991 Open Offices : Active Agents : 252 2003 Total Sales: 2004 Agent Profit Share: $192,654   * Updated 12-29-03 $339,430,366 2 2002 – 2003 Profit Share Increase: 1,331 % Satellite Office: 3
  • 8. Keller Williams San Antonio Market Centers Blanco Road Office 16350 Blanco Rd. # 110 210-493-3030/Fax493-0756 212 Agents Bulverde: Hill Country Properties (830) 980-3555/Fax980-7503 19886 Hwy. 46 E. Spring Branch, TX 11 Agents Schertz Office 210-566-6355/ Fax 566-6973 2901 Ashley Oak Dr. Schertz, TX 10 Agents Satellite Offices IH 10 Market Center 10999 IH-10 West #175 (210) 696-9996 /Fax 696-9981
  • 9. Keller Williams Rankings
  • 10. San Antonio Business Journal Rankings
  • 11. Blanco # 1 Real Estate Office in San Antonio
  • 12. Keller Williams Information
  • 13.
    • Keller Williams emphasizes associate leadership and the importance of individual real estate businesses. 
    • Keller Williams believes we must remain flexible and innovative in the face of an evolving market and an increasingly Internet-empowered clientele.  
    • Keller Williams represents a vehicle for profit, stability, and success to Realtors.
    • Keller Williams offers unique culture, teamwork and cooperation.
    • Keller Williams offers training and consulting opportunities to grow your business.
    Why Keller Williams?
  • 14. Keller Williams Staff
      • Operations/ Risk Manager : Hank Braunstein
      • Responsible for all risk-management and legal matters. Answers contract questions for agents and reviews all contracts and listings.
  • 15. Staff Continued
      • MCA Office: Anna Velazquez, Heather Larson
        • Responsible for disbursing checks, agent billing, record keeping, advertising, and Supra disbursement.
        • Director of First Impressions: Lizeth Chapa
        • Responsible for answering and transferring all calls, faxing DA’s, receiving and filing all company faxes, and greeting guests and clients
  • 16. Staff Continued
      • Agent Services: Kim Bridgforth and Tina Morales
        • Responsible for new agent concerns, agent functions, and events. Maintains productivity-specific environment.
      • Technology Department: Luis Bosch
        • Trains and consults on all technology for office and agents, including computers, printers, PDA’s, and equipment.
  • 17. Virtual Tour Welcome Area Duty Room Conference Room Resource Room Training Room Resource Room II
  • 18. Our Agents in Action!
  • 19. Our Committees Take Ownership!
    • Agent Leadership Council
    • Comprised of the top twenty percent of the Keller Williams Center.
    • Guarantees our associates a vehicle for giving direct input
    • Is actively involved in the leadership of the company
    • Takes action and participates in holding ownership and management accountable
    • Acts as board of directors for company
  • 20.
    • Purpose
      • To foster a strong partnership with Ownership; accountability; agent representation.
      • To serve as leadership council to the Company
    • Qualification for the ALC
      • Agents achieving a rank within the top 20%
    Why Have the Agent Leadership Council?
  • 21. Our National Training Initiative
    • Keller Williams University was formally established in 1996.
    • Offers the finest career and business training available.
    • Focuses on increasing the personal productivity, sales skills and career development of its people.
    • Blends the most fundamental and time-tested principles of business, marketing and customer service.
    • Tangible extension of the company’s ongoing commitment to learning and growth.
  • 22. Local New Agent Training
    • New Agent Orientation:
    • 1.Policies and procedures 2. Operations 3.Technology
    • Career Launch
      • Two week course for new agents which focuses on basic new agent training to achieve $2 million in sales. Top agents in the market center teach new agent essential Real Estate skills necessary to be successful in the Real Estate business.
    • Rising Stars
      • 12 separate 2 hour interactive modules focusing on real estate applications such as Seller and Buyer presentations, Scripts, in depth contract explanations, implementing a marketing plan
    • Success Series
    • Eight week course requiring a strict accountability with new agents by prospecting and marketing activities on a daily, weekly basis. The main objective is to be in productivity on systematic and consistent basis.
  • 23.
    • Technology Training :
      • Multiple training classes weekly
      • Websites, flyers, Online Agent, and Microsoft programs, Paragon MLS .
    • Millionaire Real Estate Agent:
      • Advance training for experience agents
      • Key concepts that drive mega agent production.
    • Lead Generation:
      • Systematic and strategic approach to Lead Generation.
      • In-depth look at marketing and prospecting
      • FSBO’s, Farming, Your Sphere of Influence, Open Houses, etc,.
    Advanced Career Training
  • 24. Training Is Our #1 Benefit!
    • Training/Consulting
      • 50 training sessions a month.
      • Advanced training topics.
      • Team Leader, Certified Staff, Mega-Agents, and Field Experts Train.
      • Free MCE offered regularly.
      • One-on-One Mega Agent Consulting.
        • Business plans coaching.
        • Hiring, compensating, developing, assistants.
        • Budget & basic accounting training .
  • 25. Wealth
  • 26. Profit Sharing Profit Sharing is a means for distributing the wealth and rewarding associates for growing the company !
    • Any KW associate may participate by sponsoring productive & associates approved by KW.
    • Agents receive profit chare checks on a monthly basic based on sponsoring agents productivity & profitability of local market center.
    • Its not a reason to come to KW ! It definitely may be a reason to stay & take ownership in our family.
  • 27. Profit Sharing Associate Profit Sharing Distribution After the Market Center profit pool is determined, then the associate/partner’s individual profit pool is determined by the associate’s contribution to the Market Center’s income that month. The profit pool is distributed as: 50% goes to the agent’s direct sponsor 10% goes to the sponsor #2 5% goes to the sponsor #3 5% goes to the sponsor #4 7.5% goes to the sponsor #5 10% goes to the sponsor #6 12.5% goes to the sponsor #7 A sponsor is an associate/partner who referred new associates to the company
  • 28. Commission Splits Each agent has his/her own fiscal year. Each agent’s year begins on the first day of the month following their association date (unless they actually join on the 1 st of the month.) Start Date Fiscal Year Ends 2 Million 70/30 100% QUESTION : How does Keller Williams make money if I’m at 100%? ANSWER : Agents have staggered fiscal years which produce a steady flow of sales 60K GCI 70% 30% Agent = $42K Agent KW = $18K To compute how much a $2 Million dollar producer makes: Take 3% of 2 million=$60,000. Multiply that by 70%=$42,000. Once an agent reaches $2 million, they are now at 100% commission level.
  • 29. Technology Tools & Websites for Agents & Company
  • 30. National Public Website
  • 31. Home search at kw.com Search Virtually all MLS & K.W.
  • 32. National Intranet For K.W. agents only
  • 33. National E-Card
  • 34. National Intranet For K.W. Agents Only
  • 35. Local Intranet For Blanco Agents only
  • 36. Local Intranet Documents 100 th of Documents: Contracts Check Lists Forms Presentations Reports
  • 37. Local Intranet Calendar
  • 38. Customized Agent Website
  • 39. Customized Agent Website
  • 40. Customized Agent Website Site Map
  • 41. Customized Agent Website with IDX Search all properties on your personal website !
  • 42. Customized Agent Website IDX- MLS Search
  • 43. Customized Agent Website
  • 44. Customized Agent Website
  • 45. Customized Agent Website
  • 46. Customized Agent Website
  • 47. Added Values
  • 48. Additional Value
    • Mentorship/Shadowing Programs
    • New Agent Toolkits
    • PowerPoint Listing Presentations & Buyers Presentation
    • Contract/Listing Checklists
    • Free voicemail
    • Risk Management & Contract Support
  • 49. Additional Value
    • Conference rooms with computers
    • No-cost Phone Opportunity Time
    • Clients belong to agents, not broker
    • Open-book Policy
    • One-on-one consulting with Team Leader
    • Full Time Support Staff
  • 50. Additional Technology Support
    • State of the Art Equipment
      • LCD Projector.
      • New state of the art computers.
      • Fast, high-resolution printers.
      • Digital Camera.
      • Scanner.
  • 51. Technology Benefits
    • Technology
      • In-house Computer & Web training
      • 3 times a week minimum.
      • In-house computer support for home and work computers.
      • Free website and e-mail address.
      • Extensive E-card campaigns.
      • Track your goals, production, and profit share online.
  • 52. Agent Benefits
    • Agent Branding
      • Agents encouraged and consulted to use their own image in all marketing.
      • As a business low monthly fees allow you to market yourself.
      • Enjoy the benefits of a franchise while branding yourself to your family, friends, and target prospects.
  • 53. Agents Benefits
    • Social Activities/Community Involvement
      • Regular Social Activities, Parties,
      • Happy Hours, Group Events.
      • Community Involvement.
      • Franchise Charity- “KW Cares” Helps
      • Realtors in need locally and nationally.
    • Non-Competing Team Leader
      • Team Leader Coaches and Consults
      • Team Leaders do not compete with you
    • Support Staff
      • Full Time Receptionists