1. MACIVER THINKING, INC.
Marketing Communication Firm
Friday, April 30, 2010 1

2. Differentiate your perspective.
MACIVER THINKING, INC.
Friday, April 30, 2010 2

3. Understand your audience.
MACIVER THINKING, INC.
Friday, April 30, 2010 3

4. Plan your communication.
MACIVER THINKING, INC.
Friday, April 30, 2010 4

5. Build loyalty one person at a time.
MACIVER THINKING, INC.
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6. Expand your worldview.
MACIVER THINKING, INC.
Friday, April 30, 2010 6

7. Branding is a promise.
MACIVER THINKING, INC.
Friday, April 30, 2010 7

8. Own your position in the marketplace.
MACIVER THINKING, INC.
Friday, April 30, 2010 8

9. Never be satisfied.
MACIVER THINKING, INC.
Friday, April 30, 2010 9

10. There is always room for improvement.
MACIVER THINKING, INC.
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11. Monitoring and measurement result in modifications.
MACIVER THINKING, INC.
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12. Your employees are your competitive advantage.
MACIVER THINKING, INC.
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13. Have fun.
MACIVER THINKING, INC.
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14. Build relationships with reciprocity.
MACIVER THINKING, INC.
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15. Stand up for change.
MACIVER THINKING, INC.
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16. Manage to the margins.
MACIVER THINKING, INC.
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17. Form follows function.
MACIVER THINKING, INC.
Friday, April 30, 2010 17

18. Be honest.
MACIVER THINKING, INC.
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19. Media evolves. So should you.
MACIVER THINKING, INC.
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20. Represent.
MACIVER THINKING, INC.
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21. Create personas to help you identify your constituents.
MACIVER THINKING, INC.
Friday, April 30, 2010 21

22. Process makes perfect.
MACIVER THINKING, INC.
Friday, April 30, 2010 22

23. Love like there is no tomorrow.
MACIVER THINKING, INC.
Friday, April 30, 2010 23

24. Passion is much, much, much more than a fruit.
MACIVER THINKING, INC.
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25. Ideas require an empty mind.
MACIVER THINKING, INC.
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26. Simplify.
MACIVER THINKING, INC.
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27. Luck is what you need without strategy.
MACIVER THINKING, INC.
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28. Marketing is an economic function.
MACIVER THINKING, INC.
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29. Make it happen.
MACIVER THINKING, INC.
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30. Get it done.
MACIVER THINKING, INC.
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31. MACIVER THINKING, INC.
Marketing Communication Firm
Scott MacIver
Innovator. Thinker. Doer.
(919) 200-2957
scott@maciver.com
Friday, April 30, 2010 31