Thinking

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Thinking

  1. 1. MACIVER THINKING, INC. Marketing Communication Firm Friday, April 30, 2010 1
  2. 2. Differentiate your perspective. MACIVER THINKING, INC. Friday, April 30, 2010 2
  3. 3. Understand your audience. MACIVER THINKING, INC. Friday, April 30, 2010 3
  4. 4. Plan your communication. MACIVER THINKING, INC. Friday, April 30, 2010 4
  5. 5. Build loyalty one person at a time. MACIVER THINKING, INC. Friday, April 30, 2010 5
  6. 6. Expand your worldview. MACIVER THINKING, INC. Friday, April 30, 2010 6
  7. 7. Branding is a promise. MACIVER THINKING, INC. Friday, April 30, 2010 7
  8. 8. Own your position in the marketplace. MACIVER THINKING, INC. Friday, April 30, 2010 8
  9. 9. Never be satisfied. MACIVER THINKING, INC. Friday, April 30, 2010 9
  10. 10. There is always room for improvement. MACIVER THINKING, INC. Friday, April 30, 2010 10
  11. 11. Monitoring and measurement result in modifications. MACIVER THINKING, INC. Friday, April 30, 2010 11
  12. 12. Your employees are your competitive advantage. MACIVER THINKING, INC. Friday, April 30, 2010 12
  13. 13. Have fun. MACIVER THINKING, INC. Friday, April 30, 2010 13
  14. 14. Build relationships with reciprocity. MACIVER THINKING, INC. Friday, April 30, 2010 14
  15. 15. Stand up for change. MACIVER THINKING, INC. Friday, April 30, 2010 15
  16. 16. Manage to the margins. MACIVER THINKING, INC. Friday, April 30, 2010 16
  17. 17. Form follows function. MACIVER THINKING, INC. Friday, April 30, 2010 17
  18. 18. Be honest. MACIVER THINKING, INC. Friday, April 30, 2010 18
  19. 19. Media evolves. So should you. MACIVER THINKING, INC. Friday, April 30, 2010 19
  20. 20. Represent. MACIVER THINKING, INC. Friday, April 30, 2010 20
  21. 21. Create personas to help you identify your constituents. MACIVER THINKING, INC. Friday, April 30, 2010 21
  22. 22. Process makes perfect. MACIVER THINKING, INC. Friday, April 30, 2010 22
  23. 23. Love like there is no tomorrow. MACIVER THINKING, INC. Friday, April 30, 2010 23
  24. 24. Passion is much, much, much more than a fruit. MACIVER THINKING, INC. Friday, April 30, 2010 24
  25. 25. Ideas require an empty mind. MACIVER THINKING, INC. Friday, April 30, 2010 25
  26. 26. Simplify. MACIVER THINKING, INC. Friday, April 30, 2010 26
  27. 27. Luck is what you need without strategy. MACIVER THINKING, INC. Friday, April 30, 2010 27
  28. 28. Marketing is an economic function. MACIVER THINKING, INC. Friday, April 30, 2010 28
  29. 29. Make it happen. MACIVER THINKING, INC. Friday, April 30, 2010 29
  30. 30. Get it done. MACIVER THINKING, INC. Friday, April 30, 2010 30
  31. 31. MACIVER THINKING, INC. Marketing Communication Firm Scott MacIver Innovator. Thinker. Doer. (919) 200-2957 scott@maciver.com Friday, April 30, 2010 31

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