SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Notes Version: Part 1.Creative Slamdown Hear how great creatives successfully sell mundane, inane or boring products!
1. 9/30/2011
Mundane, inane or
boring creative:
The Otis Maxwell snoozefest
• Mundane? That means commonplace,
right? So no.
• Inane? That means silly, not that either.
• Boring? Not if an impressive string of very
small numbers gets you going.
But here’s the problem…
1. It is near impossible to say what this client
does in a sentence.
2. The one catchprase that say what they
do, they won’t allow us to use.
3. They will not show their flagship product
on their new website.
4. Their spokesperson is a recognized guru,
but you can’t say that.
5. And about their name and logo…
1
2. 9/30/2011
I give you...
The team:
Ross Federgreen, client CEO
Jan Carroza, client marketing consultant
Laurie Beasley, agency principal
Carlos Perez, creative director/design
Otis Maxwell, creative director/copy
Back to those problems…
1. It is near impossible to say what this client
does in a sentence.
2. The one catchprase that say what they
do, they won’t allow us to use.
3. They will not show their flagship product
on their new website.
2
3. 9/30/2011
Back to those problems…
1. It is near impossible to say what this client
does in a sentence.
2. The one catchprase that say what they
do, they won’t allow us to use.
3. They will not show their flagship product
on their new website.
4. Their spokesperson is a recognized guru,
but you can’t say that.
5. And about their name and logo….
Problem solver approach
3