1. Experian QAS Contact Data Verification and
Enrichment
Why contact data matters
Business strategies are only as effective as the data used to
drive those initiatives. Whether for customer insight, cost
reduction, operational efficiency, or other business efforts,
accurate customer contact data is a prequel to success.
Contact data errors occur in a variety of ways. A person may
accidentally mistype or forget essential data components, like
an apartment number or “@” symbol. And in some instances, a
person may purposefully omit information.
Experian QAS provides software and services that ensure
contact data validity through both real-time and back-
end tools. The product suite includes address, email, and
telephone data validation, de-duplication technology, and
data enrichment capabilities.