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  • 1. MarketingResearch Consumer Behavior
  • 2. What is Consumer Behavior?• Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
  • 3. Consumer Behavior There are 3 steps involved in studying consumer behavior. Consumer preferences: describe how and why people prefer one good to another. Budget constraints: people have limited incomes. We will combine consumer preferences and budget constraints to determine consumer choices.  What combination of goods will consumers buy to maximize their satisfaction?
  • 4. The Importance of Consumer Behavior The Study of consumer behavior helps us: To design the optimal product or service for customers. To determine where the product or Service should be available that would easy for the customers to buy. To determine what price will the customers give up purchasing product or service? To determine which method of Promotion would be most effective for getting the customers to buy a product.
  • 5. The Importance of Consumer Behavior It helps in changing the behavior of the consumers. To improve performance of the organization. To achieve the organizational objectives And so on
  • 6. Consumer Behavior of Using Some Products Now I will show you 5 topics about Consumer Behavior That Related To: Consumer Behavior of Using NOKIA Consumer Behavior of Drinking Beer Consumer Behavior of Using SMART Consumer Behavior of Buying Computer Consumer Behavior of Buying Motor
  • 7. Consumer Behavior The Main Points For Consumer To Make DecisionBefore They Buy A Product:  Problem awareness  Information Search  Evaluation of Alternatives  Purchase  Post Purchase evaluation
  • 8. Consumer Behavior• According To My Survey, Lots of People In Cambodia Prefers Price to Other.• The other Points that they prefer to such as:  Quality of Product  Popularity  Quantity  Brand  And so on It’s Just a short description about Consumer Behavior!
  • 9. Thank ForYourAttention!!! BEST WISHES!!!!