Internet of Things is the network of devices those are interconnected which can observe and take action on there own without Human Intervention.

1. Presented by…
Vishal Singh,
Reshma Chaurasia, &
Akshay Agarwal.

2. What is Internet of Things
 IoT is the interconnectivity between things
using wireless communication technology
(each with their own unique identifiers) to
connect objects, locations, animals, or people
to the internet, thus allowing for the direct
transmission of and seamless sharing of data.
 In essence, it refers to everyday devices that
are able to automatically exchange
information over a network.
 IoT will have the enormous impact on the
way we do business, specifically where
marketing is concerned.

3. More “Things” are being Connected
 Home Appliances,
 Daily Life Devices,
 Public Infrastructure,
 Health Care,
 Business Intelligent Systems….
…… and Much More.

4. People Connecting to Things
Motion sensor
Motion sensor
Motion sensor
ECG sensor
Internet

5. Things Connecting to Things

6. Expectations

7. Opportunities

8. New Age Requirements to Use IoT
 For Companies to take
Advantage of Internet of
Things, two things are Most
Important –
― IT Infrastructure, &
― Data Analytics Capabilities.
 Huge IT Infrastructure that
could Analyze the Data in Real
Time and send command to
Consumer Devices.

9. Effect of IoT on Businesses
 IoT will change the way the
Business Environment works.
 According to Analysts the new age
Economy will be Consumer led
because people will buy products in
anticipation to Future Needs.
 IoT will have a Huge Impact on –
― Advertisement,
― Customer Relation,
― Business Analytics.

10. Advertisement
 In future the Advertisements would be Automated and
according Customer requirement and preference. Hence, the
age of the interruptive commercial will finally come to an
end.
 Consider an Example –
“While coming back from Office your Smart Refrigerator send
you an Update about shortage of Milk or Other Product, A
marketer’s Automated System can place an Automated
Advertisement in between based on Your Location, Past
Purchase Record or even Your Diet Plan…”
 Not only will the consumer save time by only being served
relevant ads, but marketing will no longer waste thousands
of dollars on irrelevant advertising.

11. Customer Relation
 Because of Internet of Things there would be a lot of
Data about the Customer. The break through is in
analyzing this data and as well, providing actionable
results regarding your consumer base.
 Buyers’ purchase process is often long, IoT devices can
streamline this process by helping you understand
where your prospect is in their buying journey,
resolving issues and serving them the right information
that will nurture them to ultimately close a deal.
 Also after purchase automated devices can take care of
queries and complaint in a whole new way.

12. Business Analytics
 Because of IoT most of Business Related Data such as
Sale Record, Customer Profiling and Purchase Behavior
will be available to Company instantaneously.
 By having access to information regarding how, where,
and why your products are being purchased and used,
companies will be able to better tailor their marketing
efforts towards specific clients.
 Perhaps even more important, the customers will be
able to provide useful feedback instantaneously. So, if a
specific product isn’t living up to expectations,
companies won’t have to wait very long at all to find
out about it, that would result in Lower Losses.

13. Thank You…
……Queries Invited