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How To Promote Your  Business Blog Maureen Storey Virtuoso - Digital Marketing Services
Why have a blog for your business? ,[object Object],[object Object],[object Object],[object Object],Your blog is about You
[object Object],[object Object],[object Object],[object Object],[object Object],Why have a blog for your business?
Use Your Blog to Socialise Communicate  with your customers Provide interesting and high quality content Show that you are the specialist and inform about & discuss your industry Engage with your customers, let them vote or comment Build trust by sharing useful information Use a human voice and show your  personality
Use Your Blog to Gain Visibility   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before You Start What are you passionate about? What information or expertise could you share? How much time can you spare? Who is your  target audience? Plan your content / posts (strategy!) Then setup your Blog!
External Blogging Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Blogging e.g. www.virtuoso.uk.com/blog ,[object Object],[object Object],[object Object],[object Object]
Internal or External Blog? ,[object Object],[object Object],[object Object],[object Object]
Posting on your Blog Who is your audience? Content is King  write for them Enable user interaction & comments. How often can you blog? Break up text – don’t write reams! Plan your editorial calendar Arrange your content & keep it up to date Post on a regular basis
Ideas for Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magnetic Titles   Include Trigger Words 7 Amazing Tips To Immediately Increase Your Confidence 10 Tips for a Killer Presentation Stunning Designs to Create a Contemporary Dining Room Free Kids Activities for Summer Holidays in the North East Who Else Wants a Great Blog Template Design? How to develop an amazing brand for your business?
Optimise Your Blog Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure Your Permalinks ,[object Object],[object Object],[object Object],[object Object]
Optimise Your Post Title ,[object Object],[object Object],[object Object]
Shout About Your Blog Let Them Know How Good You Are Tweet about your post Share on Facebook Bookmark on Social Bookmarking sites e.g.: delicious.com, digg.com, stumbleupon.com Make your content easy to share – use Social Media plugins Encourage users to subscribe – RSS or Email
Shout About Your Blog Let Them Know How Good You Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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How to Promote Your Business Blog and Increase Visibility

  • 1. How To Promote Your Business Blog Maureen Storey Virtuoso - Digital Marketing Services
  • 2.
  • 3.
  • 4. Use Your Blog to Socialise Communicate with your customers Provide interesting and high quality content Show that you are the specialist and inform about & discuss your industry Engage with your customers, let them vote or comment Build trust by sharing useful information Use a human voice and show your personality
  • 5.
  • 6. Before You Start What are you passionate about? What information or expertise could you share? How much time can you spare? Who is your target audience? Plan your content / posts (strategy!) Then setup your Blog!
  • 7.
  • 8.
  • 9.
  • 10. Posting on your Blog Who is your audience? Content is King write for them Enable user interaction & comments. How often can you blog? Break up text – don’t write reams! Plan your editorial calendar Arrange your content & keep it up to date Post on a regular basis
  • 11.
  • 12. Magnetic Titles Include Trigger Words 7 Amazing Tips To Immediately Increase Your Confidence 10 Tips for a Killer Presentation Stunning Designs to Create a Contemporary Dining Room Free Kids Activities for Summer Holidays in the North East Who Else Wants a Great Blog Template Design? How to develop an amazing brand for your business?
  • 13.
  • 14.
  • 15.
  • 16. Shout About Your Blog Let Them Know How Good You Are Tweet about your post Share on Facebook Bookmark on Social Bookmarking sites e.g.: delicious.com, digg.com, stumbleupon.com Make your content easy to share – use Social Media plugins Encourage users to subscribe – RSS or Email
  • 17.
  • 18.