How To Promote Your Business Blog


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Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!

This presentation will provide you with hints, tips and tactics to promote your business blog effectively.

Published in: Self Improvement
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How To Promote Your Business Blog

  1. 1. How To Promote Your Business Blog Maureen Storey Virtuoso - Digital Marketing Services
  2. 2. Why have a blog for your business? <ul><li>Who you are </li></ul><ul><li>What you do </li></ul><ul><li>How you do it </li></ul><ul><li>Why you do it </li></ul>Your blog is about You
  3. 3. <ul><li>Promote products </li></ul><ul><li>Increase brand awareness </li></ul><ul><li>Highlight new services </li></ul><ul><li>Show the person/people behind the company </li></ul><ul><li>Enhance your SEO strategy </li></ul>Why have a blog for your business?
  4. 4. Use Your Blog to Socialise Communicate with your customers Provide interesting and high quality content Show that you are the specialist and inform about & discuss your industry Engage with your customers, let them vote or comment Build trust by sharing useful information Use a human voice and show your personality
  5. 5. Use Your Blog to Gain Visibility <ul><li>Blogging enhances your online </li></ul><ul><li>presence </li></ul><ul><ul><li>Clients </li></ul></ul><ul><ul><li>Potential Clients </li></ul></ul><ul><ul><li>Business Partners </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul>
  6. 6. Before You Start What are you passionate about? What information or expertise could you share? How much time can you spare? Who is your target audience? Plan your content / posts (strategy!) Then setup your Blog!
  7. 7. External Blogging Software <ul><li>Top blogging platforms </li></ul><ul><ul><li>WordPress – </li></ul></ul><ul><ul><li>Google Blogger – </li></ul></ul><ul><li>Free & user friendly content management system </li></ul><ul><li>Free and customisable designs/themes </li></ul><ul><li>Downloadable Widgets to enhance features e.g. social media, optimisation, galleries </li></ul><ul><li>Free domain and hosting </li></ul><ul><ul><li>e.g. http:// </li></ul></ul>
  8. 8. Internal Blogging e.g. <ul><li>WordPress </li></ul><ul><li>Requires Hosting: </li></ul><ul><ul><li>blog software installed by your web hosting company </li></ul></ul><ul><li>Similar features to the free but with more Plugins - http:// / </li></ul>
  9. 9. Internal or External Blog? <ul><li> vs </li></ul><ul><ul><li>Pros & Cons / </li></ul></ul><ul><ul><li>SEO Benefits – internal vs external </li></ul></ul><ul><ul><ul><li>http:// /blog </li></ul></ul></ul>
  10. 10. Posting on your Blog Who is your audience? Content is King write for them Enable user interaction & comments. How often can you blog? Break up text – don’t write reams! Plan your editorial calendar Arrange your content & keep it up to date Post on a regular basis
  11. 11. Ideas for Content <ul><li>Share Hints & Tips </li></ul><ul><li>Blog about your industry – trends, news etc. </li></ul><ul><li>Link to other relevant blogs </li></ul><ul><li>Start a conversation, seek comments </li></ul><ul><li>Create “round-ups” of products </li></ul><ul><li>Make it visual – use images / video </li></ul>
  12. 12. Magnetic Titles Include Trigger Words 7 Amazing Tips To Immediately Increase Your Confidence 10 Tips for a Killer Presentation Stunning Designs to Create a Contemporary Dining Room Free Kids Activities for Summer Holidays in the North East Who Else Wants a Great Blog Template Design? How to develop an amazing brand for your business?
  13. 13. Optimise Your Blog Posts <ul><li>Use the best keywords </li></ul><ul><ul><li>What do users search for? Use Google Keyword Tool </li></ul></ul><ul><li>Keep the keywords narrow </li></ul><ul><ul><ul><li>e.g. dining chairs , optimise for: leather dining chairs oak dining chairs contemporary dining chairs </li></ul></ul></ul><ul><li>Create one/two keyword rich links back to your website </li></ul><ul><ul><li>Use targeted keywords in your Anchor Text e.g. dining chairs </li></ul></ul><ul><ul><li>Link to a relevant landing page </li></ul></ul><ul><li>Create categories and tags </li></ul>
  14. 14. Structure Your Permalinks <ul><li>The first thing to change is your permalink structure . </li></ul><ul><li>In WordPress 3, you'll find this feature under Settings -> Permalinks. </li></ul><ul><li>The default permalink is ?p=<postid>, but we prefer to use either /post-name/ or /category/post-name/ </li></ul><ul><li>For the first option, you change the &quot;custom&quot; setting into /%postname%/ </li></ul>
  15. 15. Optimise Your Post Title <ul><li>Search engines put more weight on the early words – use your keywords near the start of the page title and you are more likely to rank well. </li></ul><ul><li>People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on. </li></ul><ul><li>Make your title attention grabbing & interesting </li></ul>
  16. 16. Shout About Your Blog Let Them Know How Good You Are Tweet about your post Share on Facebook Bookmark on Social Bookmarking sites e.g.:,, Make your content easy to share – use Social Media plugins Encourage users to subscribe – RSS or Email
  17. 17. Shout About Your Blog Let Them Know How Good You Are <ul><li>Submit your blog to Google Blogs </li></ul><ul><li>Submit your blog to blog directories </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Submit your post to article directories </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. <ul><li>Hope you enjoyed the presentation </li></ul><ul><li>Maureen Storey Virtuoso Digital Marketing Services </li></ul>
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