How To Promote Your Business Blog
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How To Promote Your Business Blog

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Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web! ...

Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!

This presentation will provide you with hints, tips and tactics to promote your business blog effectively.

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How To Promote Your Business Blog Presentation Transcript

  • 1. How To Promote Your Business Blog Maureen Storey Virtuoso - Digital Marketing Services
  • 2. Why have a blog for your business?
    • Who you are
    • What you do
    • How you do it
    • Why you do it
    Your blog is about You
  • 3.
    • Promote products
    • Increase brand awareness
    • Highlight new services
    • Show the person/people behind the company
    • Enhance your SEO strategy
    Why have a blog for your business?
  • 4. Use Your Blog to Socialise Communicate with your customers Provide interesting and high quality content Show that you are the specialist and inform about & discuss your industry Engage with your customers, let them vote or comment Build trust by sharing useful information Use a human voice and show your personality
  • 5. Use Your Blog to Gain Visibility
    • Blogging enhances your online
    • presence
      • Clients
      • Potential Clients
      • Business Partners
      • Search Engines
  • 6. Before You Start What are you passionate about? What information or expertise could you share? How much time can you spare? Who is your target audience? Plan your content / posts (strategy!) Then setup your Blog!
  • 7. External Blogging Software
    • Top blogging platforms
      • WordPress – www.wordpress.com
      • Google Blogger – www.blogger.com
    • Free & user friendly content management system
    • Free and customisable designs/themes
    • Downloadable Widgets to enhance features e.g. social media, optimisation, galleries
    • Free domain and hosting
      • e.g. http:// yourstyletrends.wordpress.com
  • 8. Internal Blogging e.g. www.virtuoso.uk.com/blog
    • WordPress www.wordpress.org
    • Requires Hosting:
      • blog software installed by your web hosting company
    • Similar features to the free wordpress.com but with more Plugins - http:// wordpress.org/extend/plugins /
  • 9. Internal or External Blog?
    • WordPress.com vs WordPress.org
      • Pros & Cons http://en.support.wordpress.com/com-vs-org /
      • SEO Benefits – internal vs external
        • http:// www.virtuoso.uk.com /blog
  • 10. Posting on your Blog Who is your audience? Content is King write for them Enable user interaction & comments. How often can you blog? Break up text – don’t write reams! Plan your editorial calendar Arrange your content & keep it up to date Post on a regular basis
  • 11. Ideas for Content
    • Share Hints & Tips
    • Blog about your industry – trends, news etc.
    • Link to other relevant blogs
    • Start a conversation, seek comments
    • Create “round-ups” of products
    • Make it visual – use images / video
  • 12. Magnetic Titles Include Trigger Words 7 Amazing Tips To Immediately Increase Your Confidence 10 Tips for a Killer Presentation Stunning Designs to Create a Contemporary Dining Room Free Kids Activities for Summer Holidays in the North East Who Else Wants a Great Blog Template Design? How to develop an amazing brand for your business?
  • 13. Optimise Your Blog Posts
    • Use the best keywords
      • What do users search for? Use Google Keyword Tool
    • Keep the keywords narrow
        • e.g. dining chairs , optimise for: leather dining chairs oak dining chairs contemporary dining chairs
    • Create one/two keyword rich links back to your website
      • Use targeted keywords in your Anchor Text e.g. dining chairs
      • Link to a relevant landing page
    • Create categories and tags
  • 14. Structure Your Permalinks
    • The first thing to change is your permalink structure .
    • In WordPress 3, you'll find this feature under Settings -> Permalinks.
    • The default permalink is ?p=<postid>, but we prefer to use either /post-name/ or /category/post-name/
    • For the first option, you change the &quot;custom&quot; setting into /%postname%/
  • 15. Optimise Your Post Title
    • Search engines put more weight on the early words – use your keywords near the start of the page title and you are more likely to rank well.
    • People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.
    • Make your title attention grabbing & interesting
  • 16. Shout About Your Blog Let Them Know How Good You Are Tweet about your post Share on Facebook Bookmark on Social Bookmarking sites e.g.: delicious.com, digg.com, stumbleupon.com Make your content easy to share – use Social Media plugins Encourage users to subscribe – RSS or Email
  • 17. Shout About Your Blog Let Them Know How Good You Are
    • Submit your blog to Google Blogs
    • Submit your blog to blog directories
    • portal.eatonweb.com
    • blogged.com
    • blogcatalog.com
    • Submit your post to article directories
    • EzineArticles.com
    • GoArticles.com
    • ArticleDashboard.com
  • 18.
    • Hope you enjoyed the presentation
    • Maureen Storey Virtuoso Digital Marketing Services