2. Industry profile
A company form of organisation is a business entity which is established
under provision of India’s Companies Act 1956, through promotion,
incorporation and floatation.
The total capital of company is estimated, registered and divided into
units of equal value. This units are known as Shares and collectively
they are known as Share Capital.
Share Capital Shares
3. The amount is invested or contributed by the investors and then they are
collectively sold and purchased by new or existing investors through various
means such as brokers of stock market / companies etc. , thus directly or
indirectly giving birth or using the STOCK MARKET (Share Market).
4. What is a stock market ?
A stock market or equity market is a public entity for the trading of
company stock (shares) and derivatives at an agreed price; these are
securities listed on a stock exchange as well as those only traded
privately.
Major participants:
•Individual Retail Investors
•Institutional investors such as mutual funds, banks, insurance
companies and hedge funds, and also publicly traded corporations
trading in their own shares.
5. NSE
The National Stock Exchange (NSE) (Rashtriya Share Bazaar) is stock
exchange located at Mumbai, Maharashtra, India. It is in the top 20 largest
stock exchanges in the world by
market capitalisation and
largest in India by daily
turnover and number of
trades, for both equities
and derivative trading.
NSE has a market
capitalization of around
US$1 trillion and over 1,652 listings as of July 2012.
6. Though a number of other exchanges exist, NSE and the Bombay Stock
Exchange are the two most significant stock exchanges in India, and
between them are responsible for the vast majority of share transactions.
The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National
Stock Exchange Fifty), an index of fifty major stocks weighted by market
capitalisation.
7. Bombay Stock Exchange, commonly referred to as the BSE,
(Bombay Share Bazaar) is a stock exchange located on Dalal
Street, Mumbai, Maharashtra, India.
It is the oldest stock exchange
in Asia. The equity market
capitalisation of the companies
listed on the BSE was US$1 trillion
as of December 2011, making it
the 6th largest stock exchange
in Asia and the 14th largest in
the world.
The BSE has the largest
number of listed companies in the
world.
BSE
9. •Geojit BNP Paribas Financial Services was founded as a partnership firm by
C J George and Ranajit Kanjilal in 1987. Later in 1993 Ranajit Kanjilal retired
from the firm. In 1995 Kerala State Industrial Development Corporation
acquired 24% stake in the company.
•Geojit is a charter member of the Financial Planning Standards Board of
India and is one of the largest DP brokers in the country.
•It has entered into a joint venture to form Barjeel Geojit Securities
LLC, Dubai in order to cater financial services in gulf countries.
•With a presence in almost all the major states of India, the network of over
540 offices across 300 cities and towns presently covers Andhra Pradesh,
Bihar, Chattisgarh, Goa, Gujarat, Haryana, Jammu & Kashmir, Karnataka,
Kerala, Madhya Pradesh, Maharashtra, New Delhi, Orissa, Punjab,
Rajasthan,Tamil Nadu & Pondicherry, Uttar Pradesh, Uttaranchal and West
Bengal.
•Geojit provides quality services in equity trading through its network of over
450 branches in Muscat,Dubai, Sharjah, Kuwait,Bahrain Abu Dhabi and Ras
Al Khaimah.
Background and Inception of the company
10. It is a leading financial services company in India. They have over
576000 clients and a country wide network of over 540 offices over
300 cities.
GBNPP is listed on both NSE and BSE.
Vision
To be one of the most trusted and globally reputed financial
distribution company.
Values
•Customer centric
•Transparency
•Meritocracy
•Solidarity
•It has various subsidiary namely Geojit and services and Geojit
Financial Distribution is engaged in insurance referrals and Geojit
Financial Management. Commodities engaged in commodity trading,
Geojit Credits is a Non Banking Financial Company, Geojit
Technologies is into software development.
11. Products and services profile
•Equities
•Derivatives
•Currency futures
•Custody accounts
•Mutual funds
•Life insurance and general insurance
•IPOs
•Portfolio management services
•Property services
•Margin funding
•Loans against shares
12. Company membership
The company is a member of:
•NSE
•BSE
•CSDL
•NSDL
COMAPANY PUBLICATIONS
•Geodata –monthly magazine
•Barjeel market digest- monthly
•Online research reports for use of employees
13. NO OF SHARES % SHARE HOLDING
Total Foreign 12936240 5.55
Total Institutions 6201880 2.66
Total Govt Holding 0 0.00
Total Non Promoter
Corporate Holding
1854487 0.80
Total Promoters 147404221 63.23
Total Public & others 64742608 27.77
Total 233139436 100
Ownership pattern
14. Top ten competitors
•Kotak securities
•Karvy
•Indiabulls
•Reliance money
•Bonanza
•Religare
•Sharekhan
•Indiainfoline
•Angel broking
•ICICI Direct
15. Achievements and awards:
1986:C. J. George became member of Cochin Stock Exchange
1987:M/s C. J. George and Co. was set up at Ravipuram, Cochin
1988:Company was renamed at M/s Geojit & Co.
1994:Becomes a Public Limited Company named Geojit Securities Ltd.Kerala
State Industrial Development Corporation Ltd. (KSIDC) acquires 24 percent
equity stake.
1995:Membership in National Stock Exchange (NSE).Public Issue.
1997:Depository Participant (DP) under National Securities Depository
Limited. Launch of Portfolio Management Services with SEBI registration.
1999:Membership in Bombay Stock Exchange (BSE).
2000:BSE Listing.
2001:Becomes India's first DP to launch depository transactions through
Internet.
2002:1st in India to launch an integrated internet trading system for Cash &
Derivatives segments.
16. 2003:Geojit Commodities Limited, wholly owned subsidiary, launched Online
Futures Trading in agri-commodities, precious metals and in energy futures
on multiple commodity exchanges.
2004:National launch of online futures trading in Cardamom.
2005:NSE Listing.Geojit Technologies, a subsidiary of Geojit was established
for developing state of the art technologies for the financial services field.
Geojit Credits, a subsidiary, registers with RBI as a Non Banking Financial
Company (NBFC).
2006:Charter member of the Financial Planning Standards Board of India.
Geojit becomes the first Indian stock broking company to enter into Saudi
Arabia and commence capital market operations by setting up Aloula Geojit
Capital Co., a joint venture broking firm in Saudi Arabia with Al Johar Group.
2007:BNP Paribas takes a stake in the company’s equity, making it the single
largest shareholder.
2008:Establishes BNP Paribas Securities India (P) Ltd. – a Joint Venture with
BNP Paribas S.A. for Institutional Brokerage.1st brokerage to offer full Direct
Market Access execution in India for institutional clients.
2009:Launch of Property Services division.Launch of online trading in
Currency Derivatives.
17. 2010:Launch of FLIP(Financial Investment Platform), a new advanced online
investment platform. Launch of state of the art Mobile Trading platform to
empower clients to trade from anywhere, even while on the move through
the innovative application FLIP- ME.
2011:Geojit BNP Paribas and JZ Associates LLC, Kuwait signed a JV deal with
Bank of Bahrain and Kuwait to form BBK Geojit Securities KSC
2012:Qualified Foreign Investors (QFI) Investment services launched.
2013:Launches India’s first application to trade through facebook.
2014:Head Office at Kochi, Kerala received the prestigious Leadership in
Energy and Environment Design (LEED) India ‘GOLD’ rating under New
Buildings category. It is the first and the only building in Corporation of
Cochin limits to be awarded this distinction.
2015:A new advanced trading platform branded Selfie was launched.
18. SWOT Analysis
Strength
•Good location
•Experienced employees in terminals
•Cooperative and friendly environment
•Employees promotion policy
•Effective communication
•Active and loyal customers
•Organisational structure
Weakness
•Infrastructure of the branch
•Lack of motivation in employees in terms of fringe benefits and
bonus
•Suggestions for offline customers
•Customer management
•Human resources vacancies not replaced on time
•Lack of cashing on brand name
19. Opportunities
•Huge market of working professionals in koramangala branch.
•Target commerce and finance students of nearby colleges
•Target customers who just stared earning
•Tailored products and services (ex:intoduced SIP online)
•Innovative ideas required to attract customers who do not have
time to trade.
Threats
•Competition
•Market volatility
•Advertisements
•Uncertain projection
•Attrition rates of trainees
•Cut throat competition in terms of brokerage charges
20. Learning experience
The 10 weeks internship at GBNPP Financial services ltd., koramangala
branch was a very good learning experience. It helped me to integrate
theoretical knowledge which I studied in classrooms with real time
practices in the corporate world.
It provided me with an insight of different departments of an
organisation and their coordination and with other departments to
achieve the common objective of the organisation.
Some of the important learnings are:
•Learnt the importance of communication in coordinating activitiesof the
organisation.
•Rules and procedures carried out in dematerialising an account of
holder.
•The transactions involved in the trades department such as normal,
rolling, off market.
•The buying and selling procedure of shares in trading department.
•The various products and services offered by the company
•Employess behavior towards each other.
21. On the whole, my project at GBNPP Financial Services Ltd was
worthwhile as I got an opportunity to learn a lot about the capital
market. It was a wonderful experience interacting with employees of
the organisation and simultaneously enhancing my knowledge and
skills about stock market operations.
Working in the organisation and preparing this project report was a
golden experience and I shall make immense use of it in my career.