Mudra Solutions develops the Strategic-ERP software for organizations in real estate, construction, and infrastructure. A survey was conducted of 400 organizations in Mumbai and Pune to analyze the market for Strategic-ERP. The results showed most organizations have been using ERP for over 5 years, with the most popular being high rise and Quadra. Lack of management support was the top reason for not using ERP. Most respondents were unaware of Strategic-ERP prior to the survey. Of those who had a demonstration, 67% expressed interest in using the software. This led to the generation of 225 cold leads, 150 warm leads, and 25 hot leads for Strategic-ERP in Mumbai and Pune.

1. Mudra Solutions LLP
VINAYAK.T.ACHARI
HRD1310334

2. “BUSINESS DEVELOPMENT OF STRATEGIC-ERP”
A
PRODUCT OF
MUDRA SOLUTIONS LLP.

3. COMPANY INTRODUCTION
 MUDRA SOLUTIONS was Established in the year 2012.
 Head office is at KANJUR MARJ in MUMBAI.
 CEO-Mr. GANESH CHAFEKAR.
 MUDRA SOLUTIONS develops software for all the Organization which deals
into Infrastructure, Real estate and Construction Industry .
 Partners
Mr. SATYAJEET
Mr. RAJENDRA.WEDHIKAR.
Ms. MUDRA .WEDHIKAR.
Mr. GANESH.CHAFEKAR.
 Annual turnover-Rs.5 crores to Rs.10 crores.
 Employees strenght-25 numbers.

4. Introduction of “STRATEGIC-ERP”
StrategicERP is software platform for Start-to-end process automation,
information management system customized for
- Real Estate,
- Construction &
- Infrastructure Industry.
The product core technology development team from IIT’s.
~AshvinGami ( B.Tech, IIT Bombay )
~Praful Gami (MBA IT)
~Mr.Subhash Menon
StrategicERP user interface is completely web-based, LAN supported & that
is far more flexible compared to conventional ERP systems.

5. WEB BASED
WORK FLOW BASED
WORKS ON EVERY PLATFORM
CUSTOMIZED AND FLEXIBLE
100 % CUSTOMER RETENTION
 DYNAMIC REPORTING SYSTEM
COMPLETELY INTEGRATED
DAILY GENERATED REPORTS
INTEGRATION WITH MAIL AND SMS
DOCUMENT ATTACHMENT FACILITY FOR
PAPERLESS WORK.
F e a t u re s & B e n e f i t s

6. • A User friendly Solution for Managing Business.
• Peace of Mind.
• Work & Time effective environment.
• Business Intelligence
We Provides
• Level of Quality & Commitment.
• Result oriented work
• Efficiency
• Link >> Simplify
We Believe
• SRS (System Requirement Study)
• Installation
• Training.
• Go Live
We Follow

7. Esteemed Customers

10. STRATEGIES USED BY STRATEGIC-ERP:
 Customization to the core level which allows the Buyer to customize the ERP according
to their flexibility and that makes them to stand alone in the ERP market as no software
customizes to that root level.
 Work-Flow of the Hierarchy is implemented in the software which is has to be
maintained on every transaction and at the end of the day it shoots Report which is auto
generated other software have issues in their MIS report like HIGH RISE and QUADRA.
 One Time buying scheme is a key major strategic implied by Strategic ERP, where else
other ERP schedule Upgradation charges and other charges for every module.
 100% customer satisfaction till now and haven’t been replaced by any software with
their clients.
 Business intelligence Modules gives an Edge over competitors as other ERP don’t have
modules like BI,RE-Development & Slum area RE-development Act module.(SRA).
 Pricing is flexible and it remains on the customization part so organization could design
the Software accordingly with their budget in mind.

11. OBJECTIVES
 To develop Business for the company in the city of PUNE & MUMBAI and get
prospective clients & generate leads to the company.
 To study the target market of STRATEGIC-ERP through BEHAVIOURIAL
SEGMENTATION BREAKDOWN.

12. RESEARCH METHODOLOGY
~~ QUESTIONNAIRE WAS DESIGNED & DATA INTERPRETATION WAS FORMULATED.
~~ PERSONAL INTERVIEWS, COLD CALLS ON THE FIELD & TELEPHONIC
INTERVIEWS WAS DONE.
~~ SAMPLE SIZE -400.
~~ AREA OF SURVEY ( QUESTIONNAIRE ) WAS MUMBAI (NAVIMUMBAI, THANE,
KALYAN) & PUNE.

13. BEHAVIORAL SEGMENTATION BREAKDOWN

14. EXISTENCE OF ORGANIZATION (no of years)

15. Organization Who are Using ERP’s
60%
40%

16. ERP USED BY USER’s (according to the survey)

17. REASONS FOR NOT USING THE ERP’S
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
lack of
management
support
No defined
Budget
Technology
hindrances
Unawareness of
ERP
Already using
ERP
Any other
Series1 42.00% 18.00% 10.00% 2.00% 10.00% 8.00%
42.00%
18.00%
10.00%
2.00%
10.00%
8.00%
lack of management support
No defined Budget
Technology hindrances
Unawareness of ERP
Already using ERP
Any other

18. 28.00%
12.00%
15.00%
35.00%
10.00%
Percentage showing awareness of STRATEGIC ERP
INTERNET
ADVERTISEMENTS
WORD OF MOUTH
TELEMARKETING
OTHERS

19. 19.00%
81.00%
Percentage(%) showing how many people knew about STRATEGIC-ERP
YES
NO

20. 67.00%
33.00%
Percentage showing people using STRATEGIC-ERP after DEMO
People Had Demo but
not using the Software
People tried using the
software

21. LEADS GENERATION:

22. 225
150
25
cold
warm
Hot
BIFURGATION OF LEADS-COLD, WARM & HOT (clients – PUNE & MUMBAI)

23. BIFURCATION OF LEADS INTO COLD,WARM & HOT CUSTOMERS
(MUMBAI)

24. 0
1
2
3
4
5
6
7
1-3 times 4-7 times 8 and
above
1-3 times
4-7 times
8 and above
USAGE OF THE STRATEGIC ERP (BY the user on per day basis)
note: 1-3 times –light user
4-7 times –medium 8 and above-extensive usage of software.

25. BIFURCATION OF LEADS INTO COLD,WARM & HOT CUSTOMERS
(PUNE)
0
20
40
60
80
100
120
140
160
cold warm Hot
149
34
17
cold
warm
Hot

26. 100
90
50
160
DESKTOP/LAPTOP
TABLETS
MOBILE
ALL oF THEM
PIE CHART SHOWING HOW PEOPLE USE ERP SOFTWARE (MODE
OF USAGE which they required)

27. LIST OF ORGANISATION ARE INTO FINALISATION
Mahavir group –MUMBAI Empire Group-PUNE
Thakur group-MUMBAI NYATI GROUP-PUNE
Kamadenu reality-MUMBAI Swaraj Builders-PUNE
Kamadenu reality-MUMBAI Vraj Devlopers-PUNE
KENI infrastructures-MUMBAI Giriraj devlopers-PUNE
Sharon associates-MUMBAI Brahma Corp-PUNE
Om Developers-MUMBAI RAMA group-PUNE
Progressive Group-MUMBAI Chamuda Developers-PUNE
Shelton Group-MUMBAI Marvel group-PUNE
NSG-PUNE
Venkatesh Bhoomi-PUNE
Sunny Real estates-PUNE
Goodwill-PUNE

29. CONCLUSION:
 Mumbai and Pune are very much competitive market for the STRATEGIC-ERP.
STRATEGIC-ERP is at the positive side Due to the Full Customization option which
the software provides to their prospective clients.
 Pricing also favors STRATEGIC-ERP as it could target all the market & due to
Flexibility of modifying the software & also with the clients Budget constraints in
the mind.

30. SUGGESSTION & RECOMMENDATION:
• (Mobile Application) APP could be launched as the software is used
through MOBILE & TABLETS already.
• STRATEGIC-ERP should increase advertising through internet and varies
mediums as it shows that clients have come to know about the
STRATEGIC-ERP more through the INTERNET portals according to the
survey conducted.

31. FINDINGS:
~ STRATEGIC-ERP ‘s Prospective Clients.
~STRATEGIC –ERP’s Target Market.
~ STRATEGIC-ERP’s has a prospective market because
of it competitive pricing and exclusive features which no
other software gives the clients.
~ Weakness of the modules of STRATEGIC-ERP.

32. KEY LEARNINGS
• Learnt How System Requirement study helps in customization
of the software.
• How to analysis the clients and convince him for the product.
• How to find out the need and fulfilling the requirement of the
client through SRS model.
• STRATEGIC ERP is the most Customized ERP in the Market of ERP
when compared to its competitors.
• LEARNT WHAT IS REDEVELOPMENT & SRA model.