Jambool: Social Collaboration On Facebook

Slide 1: Jambool Social Collaboration on Facebook Facebook/Opensocial meetup Feb 13, 2008

Slide 2: Background • Jambool enables social collaboration • Example: Ski & Snowboard app on Facebook – http://apps.facebook.com/skiwithme/ • Founded by Amazon veterans – Vikas Gupta – Reza Hussein • Jambool apps today serve a million page views to more than 300,000 users everyday • Contact: vikas@jambool.com Jambool, Inc. – © 2007 – Proprietary & Confidential 2

Slide 3: History on Facebook • Launched first app in Sep, 07 – http://apps.facebook.com/sharedmemories/ – 18K installs, very low usage • Launched second app in Oct – http://apps.facebook.com/balloonz/ – 100K+ installs, low daily usage • Third app in end Oct – http://apps.facebook.com/ihugyou/ – 2.5M+ installs, 125K+ daily users • Most recent: Ski & Snowboard – http://apps.facebook.com/skiwithme/ – 25K users in 3 weeks • Overall: 6M+ users. More than 1M page views a day. Jambool, Inc. – © 2007 – Proprietary & Confidential 3

Slide 4: Ski & Snowboard • Simple premise: – Mark off ski resorts where you’ve been – Collect badges of the ski resorts on your profile • Map driven interface • Social elements built in to drive virality – Users choose avatars, invites unlock more avatars – Users claim their levels, friends have to confirm • Problem at launch: – Missing or inaccurate data – Geo code information missing for many • Solution: – Facebook community to the rescue! Jambool, Inc. – © 2007 – Proprietary & Confidential 4

Slide 5: Improving the Ski Resort data • At launch: – 1100 resorts worldwide in database – Only 20% had badges – Only 40% correctly geo-coded • In 3 weeks after launch – 1300+ resorts worldwide in database – 80% have badges and detailed information – Nearly 100% geo coded • How did we do it? – Simple tools for users to edit Jambool, Inc. – © 2007 – Proprietary & Confidential 5

Slide 6: Example: Fixing geocodes • Search/browse on map, Fix in place Jambool, Inc. – © 2007 – Proprietary & Confidential 6

Slide 7: Drag on map to fix Jambool, Inc. – © 2007 – Proprietary & Confidential 7

Slide 8: Drop and Save Jambool, Inc. – © 2007 – Proprietary & Confidential 8

Slide 9: Ski & Snowboard users rock! • Users have tools to fix inaccuracies – Edit ski resort details – Move the resort on the map to the right place • Simple, easy tools • Passionate community • Result: – In a short time, we could fix our data – Users have better maps and resort information Jambool, Inc. – © 2007 – Proprietary & Confidential 9